Exam 5: Consumer Markets and Buyer Behavior

Compare and contrast the four types of buying decision behavior exhibited by consumers.

Dissonance-reducing buying behavior typically occurs when a buyer sees little difference among brands but is highly involved with the purchase.

________ are ambassadors who enthusiastically share their passion for a company's products with large circles of friends and acquaintances.

A(n) ________ is a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea.

According to Maslow's hierarchy of needs, which of the following is the LEAST pressing need?

A ________ consists of the activities an individual is expected to perform, according to the people around him/her.

Early mainstream adopters accept new ideas after the average person.

Marketing stimuli include which of the following?

Asian-American consumers are the least brand conscious of all ethnic groups.

In what way might a marketer rely on opinion leaders?

Which of the following is the adoption process stage at which the consumer considers whether trying the new product makes sense?

A current trend in the United States involves rediscovering the benefits of home-cooked food and the use of organic ingredients. People are choosing to spend hours in the kitchen using only the freshest ingredients to cook healthy and nutritious meals. This change in ________ is one of the reasons for the increasing demand for organic ingredients.

Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities-that is, "we are what we consume." According to this premise, consumers ________.

For the past ten years, Bill and Margaret have saved money to go to the Super Bowl should their team, the Chicago Bears, reach the finals of the NFC championship. This is the year, and several tour companies offer attractive, but very similar, packages to the game. Since all packages are pretty much the same, they have chosen one that fits their budget. Bill and Margaret are most likely exhibiting ________.

Being able to try a new product is an unimportant stage in the adoption process as the consumer already has a good idea of the product's value.

Explain how selective distortion is somewhat controllable by a marketer.

Consumers can easily explain what influences their purchases.

Define brand personality.

Explain why typical husband-dominant or wife-dominant products of the 1970s may no longer be regarded as typical.

Early adopters are opinion leaders in their communities. They adopt new ideas early but carefully.