Question 1

Instant messaging (IMing)is a service that enables instant or real-time communication between people.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following represents businesses buying from and selling to each other over the Internet?

Accepted Answer

A) B2B 
B) B2C 
C) C2B 
D) C2C 
A) B2B 
B) B2C 
C) C2B 
D) C2C

Question 3

The most common form of collective intelligence found outside the organization is crowdsourcing, or the wisdom of the crowd.

Accepted Answer

A) True 
 B)False

Question 4

What is crowdsourcing?

Accepted Answer

A) Refers to the wisdom of the crowd. 
B) Sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet. 
C) Collaborating and tapping into the core knowledge of all employees, partners, and customers. 
D) Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions. 
A) Refers to the wisdom of the crowd. 
B) Sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet. 
C) Collaborating and tapping into the core knowledge of all employees, partners, and customers. 
D) Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.

Question 5

Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

Accepted Answer

A) Information richness 
B) Mass customization 
C) Personalization 
D) Interactivity 
A) Information richness 
B) Mass customization 
C) Personalization 
D) Interactivity

Question 6

The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Accepted Answer

A) True 
 B)False

Question 7

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Accepted Answer

A) True 
 B)False

Question 8

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following best describes Web 2.0?

Accepted Answer

A) Static websites 
B) Intelligent websites 
C) Social media and user-generated Web content 
D) Hypertext markup language 
A) Static websites 
B) Intelligent websites 
C) Social media and user-generated Web content 
D) Hypertext markup language

Question 10

A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

Accepted Answer

A) True 
 B)False

Question 11

Internet marketers must develop ________ to build strong relationships with customers to ensure loyalty.

Accepted Answer

A) Consumer trust 
B) Consumer testimonials 
C) Consumer segmentation 
D) Market segmentation 
A) Consumer trust 
B) Consumer testimonials 
C) Consumer segmentation 
D) Market segmentation

Question 12

What occurs when steps are added to the value chain as new players find ways to add value to the business process?

Accepted Answer

A) Intermediaries 
B) Disintermediation 
C) Reintermediation 
D) Cybermediation 
A) Intermediaries 
B) Disintermediation 
C) Reintermediation 
D) Cybermediation

Question 13

What is Real Simple Syndication?

Accepted Answer

A) A self-photograph placed on a social media website. 
B) The practice of sending brief posts to a personal blog. 
C) A web format used to publish frequently updated works. 
D) A magazine published only in electronic form on a computer network. 
A) A self-photograph placed on a social media website. 
B) The practice of sending brief posts to a personal blog. 
C) A web format used to publish frequently updated works. 
D) A magazine published only in electronic form on a computer network.

Question 14

What is a heat map?

Accepted Answer

A) A two-dimensional representation of data in which values are represented by colors. 
B) The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits-and in what order. 
C) Uses clickstream data to determine the efficiency of the site for the users and operates at the server level. 
D) Uses clickstream data to determine the effectiveness of the site as a channel-to-market. 
A) A two-dimensional representation of data in which values are represented by colors. 
B) The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits-and in what order. 
C) Uses clickstream data to determine the efficiency of the site for the users and operates at the server level. 
D) Uses clickstream data to determine the effectiveness of the site as a channel-to-market.

Question 15

Ebusiness is something that a business can just go out and buy.

Accepted Answer

A) True 
 B)False

Question 16

What are the two categories that include intellectual and knowledge-based assets?

Accepted Answer

A) Explicit knowledge; tacit knowledge 
B) Efficient knowledge; tacit knowledge 
C) Intelligent knowledge; explicit knowledge 
D) Open knowledge; closed knowledge 
A) Explicit knowledge; tacit knowledge 
B) Efficient knowledge; tacit knowledge 
C) Intelligent knowledge; explicit knowledge 
D) Open knowledge; closed knowledge

Question 17

URL shortening is the address of a file or resource on the web such as www.apple.com or www.microsoft.com.

Accepted Answer

A) True 
 B)False

Question 18

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

Accepted Answer

A) True 
 B)False

Question 19

For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate franchises. To increase business Perry spends a great deal of money marketing and advertising his businesses online. Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but only focuses on the real estate industry. The main revenue source for this Perry's ebusiness will be a charge of $50 a month for each property that is listed on the website. What is the primary revenue model for Perry's new business?

Accepted Answer

A) License fees 
B) Advertising fees 
C) Subscription fees 
D) All of the above 
A) License fees 
B) Advertising fees 
C) Subscription fees 
D) All of the above

Question 20

Explain Web 2.0, and identify its four characteristics.

Accepted Answer

Web 2.0, or Business 2.0, is the next ge

Instant messaging (IMing)is a service that enables instant or real-time communication between people.

Which of the following represents businesses buying from and selling to each other over the Internet?

The most common form of collective intelligence found outside the organization is crowdsourcing, or the wisdom of the crowd.

What is crowdsourcing?

Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

Which of the following best describes Web 2.0?

A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

Internet marketers must develop ________ to build strong relationships with customers to ensure loyalty.

What occurs when steps are added to the value chain as new players find ways to add value to the business process?

What is Real Simple Syndication?

What is a heat map?

Ebusiness is something that a business can just go out and buy.

What are the two categories that include intellectual and knowledge-based assets?

URL shortening is the address of a file or resource on the web such as www.apple.com or www.microsoft.com.

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

Explain Web 2.0, and identify its four characteristics.

Management Information Systems: Business Driven MIS

Decisions and Processes: Value Driven Business

Ethics and Information Security: MIS Business Concerns

Infrastructures: Sustainable Technologies

Data: Business Intelligence

Networks: Mobile Business

Enterprise Applications: Business Communications

Systems Development and Project Management: Corporate Responsibility

Hardware and Software Basics

Networks and Telecommunications

Designing Databases

Emerging Trends and Technologies

Filters

Exam 3: Ebusiness: Electronic Business Value

Instant messaging (IMing)is a service that enables instant or real-time communication between people.

Which of the following represents businesses buying from and selling to each other over the Internet?

The most common form of collective intelligence found outside the organization is crowdsourcing, or the wisdom of the crowd.

What is crowdsourcing?

Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

Which of the following best describes Web 2.0?

A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

Internet marketers must develop ________ to build strong relationships with customers to ensure loyalty.

What occurs when steps are added to the value chain as new players find ways to add value to the business process?

What is Real Simple Syndication?

What is a heat map?

Ebusiness is something that a business can just go out and buy.

What are the two categories that include intellectual and knowledge-based assets?

URL shortening is the address of a file or resource on the web such as www.apple.com or www.microsoft.com.

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

Explain Web 2.0, and identify its four characteristics.

Management Information Systems: Business Driven MIS

Decisions and Processes: Value Driven Business

Ethics and Information Security: MIS Business Concerns

Infrastructures: Sustainable Technologies

Data: Business Intelligence

Networks: Mobile Business

Enterprise Applications: Business Communications

Systems Development and Project Management: Corporate Responsibility

Hardware and Software Basics

Networks and Telecommunications

Designing Databases

Emerging Trends and Technologies

Filters