What Is a Heat Map

What is a heat map?

A) A two-dimensional representation of data in which values are represented by colors.
B) The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits-and in what order.
C) Uses clickstream data to determine the efficiency of the site for the users and operates at the server level.
D) Uses clickstream data to determine the effectiveness of the site as a channel-to-market.

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