Question 1

According to the text, category codes should be collectively exhaustive and mutually exclusive.

Accepted Answer

A) True 
 B)False

Question 2

Casewise deletion is an option available for the treatment of missing responses.

Accepted Answer

A) True 
 B)False

Question 3

Field workers are generally paid an hourly rate or on a per-interview basis.

Accepted Answer

A) True 
 B)False

Question 4

________ involves direct machine reading of the codes and simultaneous transcription.

Accepted Answer

A) Optical scanning 
B) Key punching 
C) Validating 
D) Data cleaning 
E) Predictive dialing 
A) Optical scanning 
B) Key punching 
C) Validating 
D) Data cleaning 
E) Predictive dialing

Question 5

Considering the known characteristics of the data is a stage in selecting a data analysis strategy.

Accepted Answer

A) True 
 B)False

Question 6

________ of fieldwork means verifying that field workers are submitting authentic interviews.

Accepted Answer

A) Verification 
B) Validation 
C) Pretesting 
D) Coding 
E) Selection 
A) Verification 
B) Validation 
C) Pretesting 
D) Coding 
E) Selection

Question 7

The supervisor should ask a complex and sensitive survey question when validating an interview with a respondent.

Accepted Answer

A) True 
 B)False

Question 8

According to the text, the data preparation process begins with ________.

Accepted Answer

A) validating the questionnaires 
B) evaluating the interviewers 
C) pretesting the questionnaire 
D) transcribing data 
E) preliminary plan of data analysis 
A) validating the questionnaires 
B) evaluating the interviewers 
C) pretesting the questionnaire 
D) transcribing data 
E) preliminary plan of data analysis

Question 9

Supervision of field workers involves all of the following EXCEPT ________.

Accepted Answer

A) quality control and editing 
B) sampling control 
C) central office control 
D) coding of questionnaires 
E) control of cheating 
A) quality control and editing 
B) sampling control 
C) central office control 
D) coding of questionnaires 
E) control of cheating

Question 10

Which of the following individuals is NOT recognized as a field worker?

Accepted Answer

A) an interviewer intercepting shoppers in a mall 
B) a project director conducting a check on the data analysis 
C) a telephone interviewer calling from a central location 
D) an observer counting customers in a particular section of a store 
E) a worker mailing questionnaires from an office 
A) an interviewer intercepting shoppers in a mall 
B) a project director conducting a check on the data analysis 
C) a telephone interviewer calling from a central location 
D) an observer counting customers in a particular section of a store 
E) a worker mailing questionnaires from an office

Question 11

In a short essay, discuss the ethical issues related to data preparation and analysis.

Accepted Answer

Ethical issues can arise during the data

Question 12

In a short essay, discuss the steps in the data preparation process. When should the data preparation process begin? Why is it important to begin the data preparation process at this step?

Accepted Answer

The entire data preparation process is g

Question 13

The assignment of a symbol to represent a specific response to a specific question, along with the data record and column position that symbol will occupy, is called ________.

Accepted Answer

A) editing 
B) coding 
C) sampling 
D) pretesting 
E) selecting 
A) editing 
B) coding 
C) sampling 
D) pretesting 
E) selecting

Question 14

List and discuss the major areas of the fieldwork/data collection process

Accepted Answer

All fieldwork involves the selection, tr

Question 15

A motivational technique used when asking survey questions to induce the respondents to enlarge on, clarify, or explain their answers and to help the respondents focus on the specific content of the interview is called ________.

Accepted Answer

A) probing 
B) sampling 
C) factoring 
D) recording 
E) selecting 
A) probing 
B) sampling 
C) factoring 
D) recording 
E) selecting

Question 16

A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis.

Accepted Answer

A) True 
 B)False

Question 17

According to the text, categories are mutually exclusive if every response fits into one and only one of the assigned category codes.

Accepted Answer

A) True 
 B)False

Question 18

To validate the study, the supervisors call 1 percent to 10 percent of the respondents to inquire whether the field workers actually conducted the interviews.

Accepted Answer

A) True 
 B)False

Question 19

According to the text, the data preparation process begins with checking the questionnaires for completeness.

Accepted Answer

A) True 
 B)False

Question 20

According to the text, interviewer cheating can be minimized through pretesting of the questionnaires.

Accepted Answer

A) True 
 B)False

According to the text, category codes should be collectively exhaustive and mutually exclusive.

Casewise deletion is an option available for the treatment of missing responses.

Field workers are generally paid an hourly rate or on a per-interview basis.

________ involves direct machine reading of the codes and simultaneous transcription.

Considering the known characteristics of the data is a stage in selecting a data analysis strategy.

________ of fieldwork means verifying that field workers are submitting authentic interviews.

The supervisor should ask a complex and sensitive survey question when validating an interview with a respondent.

According to the text, the data preparation process begins with ________.

Supervision of field workers involves all of the following EXCEPT ________.

Which of the following individuals is NOT recognized as a field worker?

In a short essay, discuss the ethical issues related to data preparation and analysis.

In a short essay, discuss the steps in the data preparation process. When should the data preparation process begin? Why is it important to begin the data preparation process at this step?

The assignment of a symbol to represent a specific response to a specific question, along with the data record and column position that symbol will occupy, is called ________.

List and discuss the major areas of the fieldwork/data collection process

A motivational technique used when asking survey questions to induce the respondents to enlarge on, clarify, or explain their answers and to help the respondents focus on the specific content of the interview is called ________.

A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis.

According to the text, categories are mutually exclusive if every response fits into one and only one of the assigned category codes.

To validate the study, the supervisors call 1 percent to 10 percent of the respondents to inquire whether the field workers actually conducted the interviews.

According to the text, the data preparation process begins with checking the questionnaires for completeness.

According to the text, interviewer cheating can be minimized through pretesting of the questionnaires.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 10: Data Collection and Preparation

According to the text, category codes should be collectively exhaustive and mutually exclusive.

Casewise deletion is an option available for the treatment of missing responses.

Field workers are generally paid an hourly rate or on a per-interview basis.

________ involves direct machine reading of the codes and simultaneous transcription.

Considering the known characteristics of the data is a stage in selecting a data analysis strategy.

________ of fieldwork means verifying that field workers are submitting authentic interviews.

The supervisor should ask a complex and sensitive survey question when validating an interview with a respondent.

According to the text, the data preparation process begins with ________.

Supervision of field workers involves all of the following EXCEPT ________.

Which of the following individuals is NOT recognized as a field worker?

In a short essay, discuss the ethical issues related to data preparation and analysis.

In a short essay, discuss the steps in the data preparation process. When should the data preparation process begin? Why is it important to begin the data preparation process at this step?

The assignment of a symbol to represent a specific response to a specific question, along with the data record and column position that symbol will occupy, is called ________.

List and discuss the major areas of the fieldwork/data collection process

A motivational technique used when asking survey questions to induce the respondents to enlarge on, clarify, or explain their answers and to help the respondents focus on the specific content of the interview is called ________.

A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis.

According to the text, categories are mutually exclusive if every response fits into one and only one of the assigned category codes.

To validate the study, the supervisors call 1 percent to 10 percent of the respondents to inquire whether the field workers actually conducted the interviews.

According to the text, the data preparation process begins with checking the questionnaires for completeness.

According to the text, interviewer cheating can be minimized through pretesting of the questionnaires.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters