Question 1

When evaluating field workers, the interviewer's time should be broken down into actual interviewing, travel, and administration.

Accepted Answer

A) True 
 B)False

Question 2

The final data analysis plan should never differ from the preliminary plan for data analysis.

Accepted Answer

A) True 
 B)False

Question 3

All fieldwork involves the selection, training, and supervision of persons who collect data.

Accepted Answer

A) True 
 B)False

Question 4

Coding unstructured questions is relatively simple, since the response options are predetermined.

Accepted Answer

A) True 
 B)False

Question 5

The general rule for recording answers to unstructured questions is to record the responses verbatim.

Accepted Answer

A) True 
 B)False

Question 6

An important aspect of supervision is sampling control, which attempts to ensure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

Accepted Answer

A) True 
 B)False

Question 7

Data cleaning includes consistency checks and treatment of missing responses. The checks at this stage are less extensive than the checks made during editing.

Accepted Answer

A) True 
 B)False

Question 8

In a short essay, discuss the importance of properly supervising field workers and list and discuss the four elements of field worker supervision.

Accepted Answer

Supervision of field workers means makin

Question 9

According to the text, the typical interviewer is a ________, with an above-average education and an above-average household income.

Accepted Answer

A) single woman aged 18 to 34 
B) single woman aged 35 to 54 
C) married woman aged 18 to 34 
D) married woman aged 35 to 54 
E) senior woman aged 55 to 65 
A) single woman aged 18 to 34 
B) single woman aged 35 to 54 
C) married woman aged 18 to 34 
D) married woman aged 35 to 54 
E) senior woman aged 55 to 65

Question 10

The general rule for recording answers to unstructured questions is to ________.

Accepted Answer

A) summarize the responses 
B) record the responses verbatim 
C) filter the responses 
D) interpret the responses 
E) select the responses 
A) summarize the responses 
B) record the responses verbatim 
C) filter the responses 
D) interpret the responses 
E) select the responses

Question 11

________ consists of screening questionnaires to identify illegible, incomplete, inconsistent, or ambiguous responses.

Accepted Answer

A) Coding 
B) Editing 
C) Validating 
D) Pretesting 
E) Transcribing 
A) Coding 
B) Editing 
C) Validating 
D) Pretesting 
E) Transcribing

Question 12

Deleting the question from the survey is an alternative for the treatment of unsatisfactory responses.

Accepted Answer

A) True 
 B)False

Question 13

A researcher should decide what characteristics the field workers should have when selecting field workers.

Accepted Answer

A) True 
 B)False

Question 14

According to the text, the typical interviewer is a single woman aged 18 to 34, with an above-average education and an above-average household income.

Accepted Answer

A) True 
 B)False

Question 15

A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called ________.

Accepted Answer

A) casewise deletion 
B) pairwise deletion 
C) alternate deletion 
D) concurrent deletion 
E) simple deletion 
A) casewise deletion 
B) pairwise deletion 
C) alternate deletion 
D) concurrent deletion 
E) simple deletion

Question 16

If there are too few respondents in the lowest income category, this category may be combined or merged with the next lowest category. This is known as ________.

Accepted Answer

A) recombining 
B) replication 
C) returning 
D) resetting 
E) recoding 
A) recombining 
B) replication 
C) returning 
D) resetting 
E) recoding

Question 17

In a short essay, discuss the fieldwork issues facing researchers conducting international marketing research.

Accepted Answer

The selection, training, supervision, an

Question 18

In a short essay, discuss the process of selecting qualified field workers.

Accepted Answer

The first step in the fieldwork process

Question 19

When supervising field workers, supervisors should be concerned with all of the following EXCEPT ________.

Accepted Answer

A) quality control 
B) pay levels 
C) sampling control 
D) control of cheating 
E) central office control 
A) quality control 
B) pay levels 
C) sampling control 
D) control of cheating 
E) central office control

Question 20

Coding consists of screening questionnaires to identify illegible, incomplete, inconsistent, or ambiguous responses.

Accepted Answer

A) True 
 B)False

When evaluating field workers, the interviewer's time should be broken down into actual interviewing, travel, and administration.

The final data analysis plan should never differ from the preliminary plan for data analysis.

All fieldwork involves the selection, training, and supervision of persons who collect data.

Coding unstructured questions is relatively simple, since the response options are predetermined.

The general rule for recording answers to unstructured questions is to record the responses verbatim.

An important aspect of supervision is sampling control, which attempts to ensure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

Data cleaning includes consistency checks and treatment of missing responses. The checks at this stage are less extensive than the checks made during editing.

In a short essay, discuss the importance of properly supervising field workers and list and discuss the four elements of field worker supervision.

According to the text, the typical interviewer is a ________, with an above-average education and an above-average household income.

The general rule for recording answers to unstructured questions is to ________.

________ consists of screening questionnaires to identify illegible, incomplete, inconsistent, or ambiguous responses.

Deleting the question from the survey is an alternative for the treatment of unsatisfactory responses.

A researcher should decide what characteristics the field workers should have when selecting field workers.

According to the text, the typical interviewer is a single woman aged 18 to 34, with an above-average education and an above-average household income.

A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called ________.

If there are too few respondents in the lowest income category, this category may be combined or merged with the next lowest category. This is known as ________.

In a short essay, discuss the fieldwork issues facing researchers conducting international marketing research.

In a short essay, discuss the process of selecting qualified field workers.

When supervising field workers, supervisors should be concerned with all of the following EXCEPT ________.

Coding consists of screening questionnaires to identify illegible, incomplete, inconsistent, or ambiguous responses.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 10: Data Collection and Preparation

When evaluating field workers, the interviewer's time should be broken down into actual interviewing, travel, and administration.

The final data analysis plan should never differ from the preliminary plan for data analysis.

All fieldwork involves the selection, training, and supervision of persons who collect data.

Coding unstructured questions is relatively simple, since the response options are predetermined.

The general rule for recording answers to unstructured questions is to record the responses verbatim.

An important aspect of supervision is sampling control, which attempts to ensure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

Data cleaning includes consistency checks and treatment of missing responses. The checks at this stage are less extensive than the checks made during editing.

In a short essay, discuss the importance of properly supervising field workers and list and discuss the four elements of field worker supervision.

According to the text, the typical interviewer is a ________, with an above-average education and an above-average household income.

The general rule for recording answers to unstructured questions is to ________.

________ consists of screening questionnaires to identify illegible, incomplete, inconsistent, or ambiguous responses.

Deleting the question from the survey is an alternative for the treatment of unsatisfactory responses.

A researcher should decide what characteristics the field workers should have when selecting field workers.

According to the text, the typical interviewer is a single woman aged 18 to 34, with an above-average education and an above-average household income.

A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called ________.

If there are too few respondents in the lowest income category, this category may be combined or merged with the next lowest category. This is known as ________.

In a short essay, discuss the fieldwork issues facing researchers conducting international marketing research.

In a short essay, discuss the process of selecting qualified field workers.

When supervising field workers, supervisors should be concerned with all of the following EXCEPT ________.

Coding consists of screening questionnaires to identify illegible, incomplete, inconsistent, or ambiguous responses.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters