Question 1

________ is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

Accepted Answer

A) Casewise deletion 
B) Pairwise deletion 
C) Alternate deletion 
D) Concurrent deletion 
E) Simple deletion 
A) Casewise deletion 
B) Pairwise deletion 
C) Alternate deletion 
D) Concurrent deletion 
E) Simple deletion

Question 2

To validate the study, the supervisors call ________ of the respondents to inquire whether the field workers actually conducted the interviews.

Accepted Answer

A) 1 percent to 10 percent 
B) 10 percent to 25 percent 
C) 25 percent to 40 percent 
D) 40 percent to 49 percent 
E) 50 percent 
A) 1 percent to 10 percent 
B) 10 percent to 25 percent 
C) 25 percent to 40 percent 
D) 40 percent to 49 percent 
E) 50 percent

Question 3

Coding ________ questions is relatively simple since the response options are predetermined.

Accepted Answer

A) unstructured 
B) open-ended 
C) structured 
D) free-flowing 
E) uniform 
A) unstructured 
B) open-ended 
C) structured 
D) free-flowing 
E) uniform

Question 4

Respondents with unsatisfactory responses may be simply discarded when the proportion of unsatisfactory respondents is ________.

Accepted Answer

A) less than 10 percent 
B) 10 percent to 20 percent 
C) 21 percent to 30 percent 
D) 31 percent to 40 percent 
E) more than 41 percent 
A) less than 10 percent 
B) 10 percent to 20 percent 
C) 21 percent to 30 percent 
D) 31 percent to 40 percent 
E) more than 41 percent

Question 5

Data preparation should only begin once all batches of questionnaires are received from the field. In this way, processing uniformity is boosted.

Accepted Answer

A) True 
 B)False

Question 6

An important aspect of supervision is ________, which attempts to insure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

Accepted Answer

A) questionnaire design 
B) sequential coding 
C) sampling control 
D) pretesting 
E) insurance 
A) questionnaire design 
B) sequential coding 
C) sampling control 
D) pretesting 
E) insurance

Question 7

Field workers who collect data typically have research backgrounds and extensive training.

Accepted Answer

A) True 
 B)False

Question 8

To understand the interviewers' problems, the supervisors should ________.

Accepted Answer

A) revise the questionnaire 
B) do some interviewing 
C) replace the interviewer 
D) interview the interviewer 
E) do secondary data analysis 
A) revise the questionnaire 
B) do some interviewing 
C) replace the interviewer 
D) interview the interviewer 
E) do secondary data analysis

Question 9

Pairwise deletion may be appropriate when the sample size is large.

Accepted Answer

A) True 
 B)False

Question 10

Casewise deletion is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

Accepted Answer

A) True 
 B)False

Question 11

In a short essay, describe the process of editing in the data preparation process and discuss the four types of errors a researcher is attempting to minimize in this procedure.

Accepted Answer

Editing involves reviewing questi

Question 12

According to the text, the symbol used in the assignment of codes to each possible response to each question is usually a(n)________.

Accepted Answer

A) letter of the alphabet 
B) Greek symbol 
C) number 
D) binary digit 
E) ampersand 
A) letter of the alphabet 
B) Greek symbol 
C) number 
D) binary digit 
E) ampersand

Question 13

A review of the questionnaires with the objective of increasing accuracy and precision is called ________.

Accepted Answer

A) editing 
B) coding 
C) validating 
D) pretesting 
E) transcribing 
A) editing 
B) coding 
C) validating 
D) pretesting 
E) transcribing

Question 14

________ involves tabulating the responses to important demographic characteristics and key questions.

Accepted Answer

A) Central office control 
B) Sampling control 
C) Control of cheating 
D) Questionnaire pretesting 
E) Cross-tabulation 
A) Central office control 
B) Sampling control 
C) Control of cheating 
D) Questionnaire pretesting 
E) Cross-tabulation

Question 15

At the editing stage, the researcher makes a preliminary check for consistency.

Accepted Answer

A) True 
 B)False

Question 16

According to the text, fieldwork is the ________ in the marketing research process.

Accepted Answer

A) first step 
B) second step 
C) third step 
D) fourth step 
E) fifth step 
A) first step 
B) second step 
C) third step 
D) fourth step 
E) fifth step

Question 17

Only software programs developed for the research industry should be used to enter data, not programs such as Microsoft EXCEL.

Accepted Answer

A) True 
 B)False

Question 18

The first step in the fieldwork process is the ________.

Accepted Answer

A) selection of field workers 
B) training of field workers 
C) supervision of field workers 
D) evaluation of field workers 
E) validation of fieldwork 
A) selection of field workers 
B) training of field workers 
C) supervision of field workers 
D) evaluation of field workers 
E) validation of fieldwork

Question 19

The data preparation process for social media is exactly similar to that for data collected by traditional means.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is NOT an indicator that should be used to evaluate an interviewer on the quality of interviewing?

Accepted Answer

A) The recorded data are legible. 
B) All instructions, including skip patterns, are followed. 
C) The answers to unstructured questions are recorded verbatim. 
D) For structured questions, the data seem reasonable. 
E) The answers to unstructured questions are meaningful and complete enough to be coded. 
A) The recorded data are legible. 
B) All instructions, including skip patterns, are followed. 
C) The answers to unstructured questions are recorded verbatim. 
D) For structured questions, the data seem reasonable. 
E) The answers to unstructured questions are meaningful and complete enough to be coded.

________ is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

To validate the study, the supervisors call ________ of the respondents to inquire whether the field workers actually conducted the interviews.

Coding ________ questions is relatively simple since the response options are predetermined.

Respondents with unsatisfactory responses may be simply discarded when the proportion of unsatisfactory respondents is ________.

Data preparation should only begin once all batches of questionnaires are received from the field. In this way, processing uniformity is boosted.

An important aspect of supervision is ________, which attempts to insure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

Field workers who collect data typically have research backgrounds and extensive training.

To understand the interviewers' problems, the supervisors should ________.

Pairwise deletion may be appropriate when the sample size is large.

Casewise deletion is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

In a short essay, describe the process of editing in the data preparation process and discuss the four types of errors a researcher is attempting to minimize in this procedure.

According to the text, the symbol used in the assignment of codes to each possible response to each question is usually a(n)________.

A review of the questionnaires with the objective of increasing accuracy and precision is called ________.

________ involves tabulating the responses to important demographic characteristics and key questions.

At the editing stage, the researcher makes a preliminary check for consistency.

According to the text, fieldwork is the ________ in the marketing research process.

Only software programs developed for the research industry should be used to enter data, not programs such as Microsoft EXCEL.

The first step in the fieldwork process is the ________.

The data preparation process for social media is exactly similar to that for data collected by traditional means.

Which of the following is NOT an indicator that should be used to evaluate an interviewer on the quality of interviewing?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 10: Data Collection and Preparation

________ is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

To validate the study, the supervisors call ________ of the respondents to inquire whether the field workers actually conducted the interviews.

Coding ________ questions is relatively simple since the response options are predetermined.

Respondents with unsatisfactory responses may be simply discarded when the proportion of unsatisfactory respondents is ________.

Data preparation should only begin once all batches of questionnaires are received from the field. In this way, processing uniformity is boosted.

An important aspect of supervision is ________, which attempts to insure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

Field workers who collect data typically have research backgrounds and extensive training.

To understand the interviewers' problems, the supervisors should ________.

Pairwise deletion may be appropriate when the sample size is large.

Casewise deletion is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

In a short essay, describe the process of editing in the data preparation process and discuss the four types of errors a researcher is attempting to minimize in this procedure.

According to the text, the symbol used in the assignment of codes to each possible response to each question is usually a(n)________.

A review of the questionnaires with the objective of increasing accuracy and precision is called ________.

________ involves tabulating the responses to important demographic characteristics and key questions.

At the editing stage, the researcher makes a preliminary check for consistency.

According to the text, fieldwork is the ________ in the marketing research process.

Only software programs developed for the research industry should be used to enter data, not programs such as Microsoft EXCEL.

The first step in the fieldwork process is the ________.

The data preparation process for social media is exactly similar to that for data collected by traditional means.

Which of the following is NOT an indicator that should be used to evaluate an interviewer on the quality of interviewing?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters