Question 1

The first step in the fieldwork process is the selection of field workers.

Accepted Answer

A) True 
 B)False

Question 2

An observer counting customers in a particular section of a store is an example of a field worker.

Accepted Answer

A) True 
 B)False

Question 3

Sampling control helps respondents focus on the specific content of the interview and provide only relevant information.

Accepted Answer

A) True 
 B)False

Question 4

Missing responses represent values of a variable that are unknown, either because respondents provided ambiguous answers or their answers were not properly recorded.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is the last stage of the data preparation process?

Accepted Answer

A) questionnaire checking 
B) coding 
C) data cleaning 
D) transcribing 
E) selecting a data analysis strategy 
A) questionnaire checking 
B) coding 
C) data cleaning 
D) transcribing 
E) selecting a data analysis strategy

Question 6

The selection, training, supervision, validation, and evaluation of field-workers is much more streamlined in social media fieldwork than in traditional fieldwork.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is NOT an alternative for the treatment of unsatisfactory responses?

Accepted Answer

A) return the questionnaire to the field to get better data 
B) assign missing values 
C) discard unsatisfactory respondents 
D) delete the question from the survey 
E) All of the above are alternatives. 
A) return the questionnaire to the field to get better data 
B) assign missing values 
C) discard unsatisfactory respondents 
D) delete the question from the survey 
E) All of the above are alternatives.

Question 8

Validating the interview is recognized as a phase of the interviewing process.

Accepted Answer

A) True 
 B)False

Question 9

Pairwise deletion may be appropriate when all of the following conditions are present EXCEPT when ________.

Accepted Answer

A) the sample size is large 
B) there are few missing responses 
C) the variables are not highly related 
D) the sample size is small 
E) the variables are correlated 
A) the sample size is large 
B) there are few missing responses 
C) the variables are not highly related 
D) the sample size is small 
E) the variables are correlated

Question 10

In a short essay, discuss the process of validating fieldwork.

Accepted Answer

Validation of fieldwork means verifying

Question 11

In a short essay, list and discuss the three options available to the researcher for the treatment of missing responses on a questionnaire.

Accepted Answer

a. Substitute a neutral value - a neutra

Question 12

________ data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

Accepted Answer

A) Validating 
B) Editing 
C) Coding 
D) Transcribing 
E) Selecting 
A) Validating 
B) Editing 
C) Coding 
D) Transcribing 
E) Selecting

Question 13

________ involves the transformation of data to create new variables or modify existing ones.

Accepted Answer

A) Transformational displacement 
B) Transform and reform 
C) Transform and modify 
D) Variable streamlining 
E) Variable respecification 
A) Transformational displacement 
B) Transform and reform 
C) Transform and modify 
D) Variable streamlining 
E) Variable respecification

Question 14

A book containing coding instructions and the necessary information about variables in the data set is called a(n)________.

Accepted Answer

A) editing book 
B) sampling record 
C) codebook 
D) questionnaire 
E) checking book 
A) editing book 
B) sampling record 
C) codebook 
D) questionnaire 
E) checking book

Question 15

A researcher should implement all of the following steps when selecting field workers EXCEPT ________.

Accepted Answer

A) develop job specification for the project 
B) decide what characteristics the field workers should have 
C) recruit appropriate individuals 
D) All of the mentioned steps should be followed when selecting field workers. 
E) None of these are steps to follow when selecting field workers. 
A) develop job specification for the project 
B) decide what characteristics the field workers should have 
C) recruit appropriate individuals 
D) All of the mentioned steps should be followed when selecting field workers. 
E) None of these are steps to follow when selecting field workers.

Question 16

Which of the following is NOT recognized as a phase of the interviewing process?

Accepted Answer

A) validating the interview 
B) making the initial contact 
C) asking the questions 
D) recording the answers 
E) probing 
A) validating the interview 
B) making the initial contact 
C) asking the questions 
D) recording the answers 
E) probing

Question 17

In a short essay, discuss the importance of properly evaluating field workers and discuss five elements that are important when conducting these evaluations.

Accepted Answer

It is important to evaluate field worker

Question 18

Which of the following types of questions should the supervisor NOT ask when validating an interview with a respondent?

Accepted Answer

A) length of the interview 
B) a complex and sensitive survey question 
C) reaction to the interviewer 
D) basic demographic data 
E) quality of the interview 
A) length of the interview 
B) a complex and sensitive survey question 
C) reaction to the interviewer 
D) basic demographic data 
E) quality of the interview

Question 19

The thorough and extensive check for consistency and treatment of missing responses is called ________.

Accepted Answer

A) validating 
B) transcribing 
C) data cleaning 
D) key punching 
E) editing 
A) validating 
B) transcribing 
C) data cleaning 
D) key punching 
E) editing

Question 20

To evaluate interviewers on the quality of interviewing, the supervisor ________.

Accepted Answer

A) should ask other interviewers about the interviewer in question 
B) must directly observe the interviewing process 
C) should ask the respondent about the qualities of the interviewer in question 
D) should use a pretested questionnaire to evaluate the interviewer 
E) should ask permission of the interviewer 
A) should ask other interviewers about the interviewer in question 
B) must directly observe the interviewing process 
C) should ask the respondent about the qualities of the interviewer in question 
D) should use a pretested questionnaire to evaluate the interviewer 
E) should ask permission of the interviewer

The first step in the fieldwork process is the selection of field workers.

An observer counting customers in a particular section of a store is an example of a field worker.

Sampling control helps respondents focus on the specific content of the interview and provide only relevant information.

Missing responses represent values of a variable that are unknown, either because respondents provided ambiguous answers or their answers were not properly recorded.

Which of the following is the last stage of the data preparation process?

The selection, training, supervision, validation, and evaluation of field-workers is much more streamlined in social media fieldwork than in traditional fieldwork.

Which of the following is NOT an alternative for the treatment of unsatisfactory responses?

Validating the interview is recognized as a phase of the interviewing process.

Pairwise deletion may be appropriate when all of the following conditions are present EXCEPT when ________.

In a short essay, discuss the process of validating fieldwork.

In a short essay, list and discuss the three options available to the researcher for the treatment of missing responses on a questionnaire.

________ data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

________ involves the transformation of data to create new variables or modify existing ones.

A book containing coding instructions and the necessary information about variables in the data set is called a(n)________.

A researcher should implement all of the following steps when selecting field workers EXCEPT ________.

Which of the following is NOT recognized as a phase of the interviewing process?

In a short essay, discuss the importance of properly evaluating field workers and discuss five elements that are important when conducting these evaluations.

Which of the following types of questions should the supervisor NOT ask when validating an interview with a respondent?

The thorough and extensive check for consistency and treatment of missing responses is called ________.

To evaluate interviewers on the quality of interviewing, the supervisor ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 10: Data Collection and Preparation

The first step in the fieldwork process is the selection of field workers.

An observer counting customers in a particular section of a store is an example of a field worker.

Sampling control helps respondents focus on the specific content of the interview and provide only relevant information.

Missing responses represent values of a variable that are unknown, either because respondents provided ambiguous answers or their answers were not properly recorded.

Which of the following is the last stage of the data preparation process?

The selection, training, supervision, validation, and evaluation of field-workers is much more streamlined in social media fieldwork than in traditional fieldwork.

Which of the following is NOT an alternative for the treatment of unsatisfactory responses?

Validating the interview is recognized as a phase of the interviewing process.

Pairwise deletion may be appropriate when all of the following conditions are present EXCEPT when ________.

In a short essay, discuss the process of validating fieldwork.

In a short essay, list and discuss the three options available to the researcher for the treatment of missing responses on a questionnaire.

________ data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

________ involves the transformation of data to create new variables or modify existing ones.

A book containing coding instructions and the necessary information about variables in the data set is called a(n)________.

A researcher should implement all of the following steps when selecting field workers EXCEPT ________.

Which of the following is NOT recognized as a phase of the interviewing process?

In a short essay, discuss the importance of properly evaluating field workers and discuss five elements that are important when conducting these evaluations.

Which of the following types of questions should the supervisor NOT ask when validating an interview with a respondent?

The thorough and extensive check for consistency and treatment of missing responses is called ________.

To evaluate interviewers on the quality of interviewing, the supervisor ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters