Exam 1: The Marketing Management Process

Designing of the products and its marketing programs so as to emphasize attributes and benefits that appeal to customers in the target segment and at once distinguish the company's brand from those of competitors is referred to as _____ of the object.

An unsatisfied need is a gap between a person's actual and desired states on some physical or psychological dimension.

A marketing plan is a written document detailing the current situation with respect to customers,competitors,and the external environment.

What are the changes that the computer revolution has brought about in the nature of marketing management?

Ultimate customers buy goods and services for personal use or _____.

In a company,if all the marketing functions and activities are performed by a single internal organization and there is no involvement of an external middleman,the company is said to be _____.

Which of the following is the most important element that determines the value a customer attaches to a product?

The need for security,love and belonging are basic physical needs of human beings.

The customers who buy goods and services for their own personal use are known as:

Reduced division of labor is one of the most important changes that occur as societies move from a primitive economy toward higher levels of economic development.

Which of the following statements is true of services?

List some important questions that a marketing manager must ask in order to efficiently define a target market?

Name and cite examples of the four different categories of E-Commerce.

A _____ can be defined as any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.

eBay is an auction site that allows individual sellers list their products and buyers purchase the listed items.This website is an example of _____.

_____ in a marketing plan describe actions to be taken if specific threats or opportunities materialize during the planning period.

List and describe the four types of marketing intermediaries.

_____ reflect a person's desires or preferences for specific ways of satisfying a basic need.

Implementing a marketing plan requires cooperation and coordination across many specialized functional areas.

_____ strategy reflects the company's mission and provides direction for decisions about what businesses it should pursue,how it should allocate its available resources,and its growth policies.