Exam 10: Social Media and Is

In social media,________ is user-generated information and the responses to that information contributed by other users.

What is social media?

________ are an extension of bad reviews where prosumers revolt and use an organization's site in damaging ways.

Traditionally,businesses executed promotions by including informal messages among consumers through social media.

As a social media application's market share grows,the objectives of its providers typically shift toward ________.

Social media is any Web application that depends on user-generated content.

Establishing listening platforms to track mentions of products and brands on social media sites is referred to as crowdsourcing.

On the server end,most social media application providers use elastic servers in the cloud.

Define traditional capital and human capital.

What is social capital?

A company discovers that its Facebook page contains numerous complaints representing reasonable criticism from customers about its products.Which of the following is likely to be the best response to such criticism?

________ is the outsourcing of a task to a large number of users.

What are the three objectives of building social capital?

Belonging to a community fosters a positive self-esteem to social media users.

Mutinous movements are positive actions taken by a group of customers to promote a company or product.

Conducting training programs for employees is an example of building social capital.

Social graphs are used to depict the possible relationships between people who may be connected in the future.

Web sites such as Twitter and LinkedIn are examples of social media.

What is location-based marketing?

Responding to user content problems is best reserved for when the problematic content has caused the organization to do something positive as a result.