Exam 10: Social Media and Is

Users who promote to a social media information system are referred to as ________.

Profiting by promoting social issues through social media is referred to as ________.

How do social media information systems support content sharing?

Frequent interactions with people increases social capital.

________ are Web apps that support the creation and sharing of user-generated content.

Human capital is the investment in social relations with the expectation of benefits in the marketplace.

________ content refers to content that combines data from two or more Web services.

Traditional capital refers to investments in ________.

Describe with an example how social media listening helps organizations improve business processes.

Sharing social media sites allow users to collaborate with each other.

A company creates a Facebook page to improve its public image and connect with its customers.By doing this,the company is attempting to build ________.

The number of relationships and relationship strength are factors that contribute to social capital.

Which of the following is the primary business objective of organizations using social media information systems?

The three objectives of the social media process are always mutually exclusive.

A ________ is a keyword or term given to a piece of data by its creator.

What are the two categories of social media data?

Seaberg Inc.promotes its new products through online contests and polls in various social media Web sites.In order to direct users to their Web pages,Seaberg must include ________ to their data.

Describe how social media information systems help an organization's customer service process.

Which of the following is a unique feature of social media data?

The labor requirements of social media applications can be easily estimated.