Question 1

Restaurants promote their cuisines by sending pop-up messages to consumers' smart phones detected in close proximity.This is an example of ________.

Accepted Answer

A)  search-based marketing 
B)  internal advertising 
C)  search advertising 
D)  location-based marketing 
A)  search-based marketing 
B)  internal advertising 
C)  search advertising 
D)  location-based marketing

Question 2

A content structure that has emerged from the processing of many user tags is referred to as ________.

Accepted Answer

A)  social graph 
B)  folksonomy 
C)  keylogging 
D)  mashup 
A)  social graph 
B)  folksonomy 
C)  keylogging 
D)  mashup

Question 3

Crackpots are users who spread positive information about companies.

Accepted Answer

A) True 
 B)False

Question 4

While using social networking for professional purposes,social capital flows from the organization to consumers exclusively.

Accepted Answer

A) True 
 B)False

Question 5

Users,businesses,and application providers share a common efficiency objective that involves operating within time and cost constraints.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following should a company most likely delete from its social media page?

Accepted Answer

A)  suggestions from users 
B)  contributions from crackpots 
C)  negative product reviews 
D)  poor customer feedback 
A)  suggestions from users 
B)  contributions from crackpots 
C)  negative product reviews 
D)  poor customer feedback

Question 7

Watkins-Alpha Inc.recently faced a public defamation suit concerning one of its employees who blogged against a minority group of customers through the company's Facebook page.Based on this scenario,which of the following actions by the company would have helped them avoid such consequences,at the same time utilize social media for their business purposes?

Accepted Answer

A)  The company should have developed and publicized a social media policy. 
B)  The company should have designed and developed their own social media information system. 
C)  The company should have restricted employees from using social media platforms. 
D)  The company should have monitored and removed ambiguous content at that very instant. 
A)  The company should have developed and publicized a social media policy. 
B)  The company should have designed and developed their own social media information system. 
C)  The company should have restricted employees from using social media platforms. 
D)  The company should have monitored and removed ambiguous content at that very instant.

Question 8

Describe how social media helps organizations' promotion processes.

Accepted Answer

The most immediate and profitable way th

Question 9

Publicly available content created by end users is referred to as user-generated content.

Accepted Answer

A) True 
 B)False

Question 10

When a user uploads a photo or video in Facebook,he is executing a procedure.

Accepted Answer

A) True 
 B)False

Question 11

Businesses,app providers,and users share the social media process,and each have their own objectives.

Accepted Answer

A) True 
 B)False

Question 12

Social media process is a static process with a predefined set of objectives.

Accepted Answer

A) True 
 B)False

Question 13

Location-based marketing integrates user location data into marketing activities.

Accepted Answer

A) True 
 B)False

Question 14

What is meant by "the strength of a relationship" in the context of social capital? How can an organization use social media to strengthen its relationships?

Accepted Answer

To an organization,the strength of a rel

Question 15

Social media is changing the way people communicate.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is an efficiency objective of the social media process?

Accepted Answer

A)  to provide users with a sense of belongingness 
B)  to operate within time and cost constraints 
C)  to increase the market share of the social media provider 
D)  to generate loyalty and brand authority 
A)  to provide users with a sense of belongingness 
B)  to operate within time and cost constraints 
C)  to increase the market share of the social media provider 
D)  to generate loyalty and brand authority

Question 17

________ is referred to as collecting and responding to customer-generated content that is either positive or negative.

Accepted Answer

A)  Cause marketing 
B)  Social media listening 
C)  Crowdsourcing 
D)  Mutinous movement 
A)  Cause marketing 
B)  Social media listening 
C)  Crowdsourcing 
D)  Mutinous movement

Question 18

Social media increases the number of relationships in a network through word of mouth.

Accepted Answer

A) True 
 B)False

Question 19

Seeking to increase the market share of an application provider is an efficiency objective of the social media process.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is an example of social capital?

Accepted Answer

A)  investment in equipment 
B)  developing products 
C)  acquiring organizations 
D)  relationship building 
A)  investment in equipment 
B)  developing products 
C)  acquiring organizations 
D)  relationship building

Restaurants promote their cuisines by sending pop-up messages to consumers' smart phones detected in close proximity.This is an example of ________.

A content structure that has emerged from the processing of many user tags is referred to as ________.

Crackpots are users who spread positive information about companies.

While using social networking for professional purposes,social capital flows from the organization to consumers exclusively.

Users,businesses,and application providers share a common efficiency objective that involves operating within time and cost constraints.

Which of the following should a company most likely delete from its social media page?

Describe how social media helps organizations' promotion processes.

Publicly available content created by end users is referred to as user-generated content.

When a user uploads a photo or video in Facebook,he is executing a procedure.

Businesses,app providers,and users share the social media process,and each have their own objectives.

Social media process is a static process with a predefined set of objectives.

Location-based marketing integrates user location data into marketing activities.

What is meant by "the strength of a relationship" in the context of social capital? How can an organization use social media to strengthen its relationships?

Social media is changing the way people communicate.

Which of the following is an efficiency objective of the social media process?

________ is referred to as collecting and responding to customer-generated content that is either positive or negative.

Social media increases the number of relationships in a network through word of mouth.

Seeking to increase the market share of an application provider is an efficiency objective of the social media process.

Which of the following is an example of social capital?

The Importance of Mis

Business Processes, information Systems, and Information

Hardware, software, and Networks

Database Processing

Using Is to Improve Processes

Supporting Processes With Erp Systems

Supporting the Procurement Process With Sap

Supporting the Sales Process With Sap

Collaboration and Is

Business Intelligence and Is

Mis Management Processes: Process Management, systems Development, and Security

Filters

Exam 10: Social Media and Is

Restaurants promote their cuisines by sending pop-up messages to consumers' smart phones detected in close proximity.This is an example of ________.

A content structure that has emerged from the processing of many user tags is referred to as ________.

Crackpots are users who spread positive information about companies.

While using social networking for professional purposes,social capital flows from the organization to consumers exclusively.

Users,businesses,and application providers share a common efficiency objective that involves operating within time and cost constraints.

Which of the following should a company most likely delete from its social media page?

Describe how social media helps organizations' promotion processes.

Publicly available content created by end users is referred to as user-generated content.

When a user uploads a photo or video in Facebook,he is executing a procedure.

Businesses,app providers,and users share the social media process,and each have their own objectives.

Social media process is a static process with a predefined set of objectives.

Location-based marketing integrates user location data into marketing activities.

What is meant by "the strength of a relationship" in the context of social capital? How can an organization use social media to strengthen its relationships?

Social media is changing the way people communicate.

Which of the following is an efficiency objective of the social media process?

________ is referred to as collecting and responding to customer-generated content that is either positive or negative.

Social media increases the number of relationships in a network through word of mouth.

Seeking to increase the market share of an application provider is an efficiency objective of the social media process.

Which of the following is an example of social capital?

The Importance of Mis

Business Processes, information Systems, and Information

Hardware, software, and Networks

Database Processing

Using Is to Improve Processes

Supporting Processes With Erp Systems

Supporting the Procurement Process With Sap

Supporting the Sales Process With Sap

Collaboration and Is

Business Intelligence and Is

Mis Management Processes: Process Management, systems Development, and Security

Filters