Exam 14: Art Direction and Production

With unjustified type,the ends are aligned on both right and left sides of the column of type.

Discuss the six key aims directors and designers have with the words or images they use.

While less commonly used today,which type of printing process uses a raised surface that gets inked,and when it strikes the surface of the paper,the image is transferred?

Designers can help a company express its commitment to sustainability in the way it operates.

A(n)________ is a plan that imposes order and at the same time creates an arrangement that is aesthetically pleasing to the eye.

Cool colours,such as blue and green,convey love and happiness to people of Chinese origin.

Areas of the layout that aren't covered by art or type are called blank space.

One recommendation for designers of outdoor advertising is to make the relationship between ________ and ________ as obvious as possible.

There are four steps in the production of a television commercial.Name all four and discuss some of the activities associated with them.

The ________ handles the bidding and all production arrangements,finds the specialists,arranges for casting talent,and makes sure the expenses and quotes come in under budget.

How the lines align at one end or another is a design choice in print ads known as ________.

Colour that aligns exactly with the image in a print ad is said to be in ________.

A key principle of layout and design is ________,which makes one element stand out from another and indicates importance.

During a television commercial shoot,which technician moves props and sets and lays tracks for the dolly on which the camera is mounted?

A second colour used in addition to black-and-white is known as ________ colour.

The ________ establishes the look of a television commercial,including the graphic elements that appear on-screen.

Rotogravure uses an incised surface of images engraved into the plate.When the plate strikes the surface of the paper,ink is transferred from wells in the incisions.It is especially good for long runs of good-quality work.

Name and describe,including the uses of,each of the five major printing processes used in advertising.

What are the two major typefaces?

Full-colour images are reproduced using four distinctive shades of ink called ________.