Exam 14: Art Direction and Production

Typically,the film is shot on 35-mm film or videotape and then digitised,after which the editor transfers the image to videotape for dissemination,a process called film-to-tape transfer.

(True/False)

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Question 21

A group of advertising students from a local university are visiting your business to learn about art reproduction in advertising.Explain the two general types of printed images and how they are reproduced in advertisements.

(Essay)

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Question 22

What are the two general types of printed images?

(Multiple Choice)

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Question 23

What is desktop publishing?

(Essay)

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Question 24

Previously recorded images,either video,still slides or moving film,are known as tip-ins.

(True/False)

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Question 25

The final version of a television commercial,such as the tongue ad for Tooheys Extra Dry beer,with the sound and film mixed together is called a(n)________.

(Multiple Choice)

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Question 26

In effective advertising,the visuals work together with the words to present the creative concept.

(True/False)

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Question 27

Which of the following best illustrates the use of design skills to contribute to a sustainable future?

(Multiple Choice)

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Question 28

A layout that has a neat centre of text surrounded by multiple product shots or images is referred to as framed centred text.

(True/False)

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Question 29

Undifferentiated products with low inherent interest can be distinguished by linking the product with a visual representing lifestyles and types of users.

(True/False)

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Question 30

The ________ of type refers to how easy it is to perceive the letters.

(Multiple Choice)

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Question 31

What colours should an art director use if he or she wants to bring a friendly tone to an ad?

(Multiple Choice)

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Question 32

What is the most common point size range used for body copy in newspaper and magazine advertisements?

(Multiple Choice)

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Question 33

Name and describe the two major typeface families,their benefits and uses.

(Essay)

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Question 34

The producer and staff first develop a set of ________,describing in detail every aspect of the production.

(Multiple Choice)

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Question 35

A key principle of layout and design is dominance,and it means that the focal point of the ad is a visual.

(True/False)

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Question 36

Imagining what the finished ad might look like is called ________.

(Multiple Choice)

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Question 37

Which of the following is NOT a stage in the normal development of a print ad?

(Multiple Choice)

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Question 38

What are the responsibilities of an art director in advertising?

(Essay)

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Question 39

White letters written on a dark background is known as ornamental type.

(True/False)

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Question 40

Showing 21 - 40 of 77

Typically,the film is shot on 35-mm film or videotape and then digitised,after which the editor transfers the image to videotape for dissemination,a process called film-to-tape transfer.

A group of advertising students from a local university are visiting your business to learn about art reproduction in advertising.Explain the two general types of printed images and how they are reproduced in advertisements.

What are the two general types of printed images?

What is desktop publishing?

Previously recorded images,either video,still slides or moving film,are known as tip-ins.

The final version of a television commercial,such as the tongue ad for Tooheys Extra Dry beer,with the sound and film mixed together is called a(n)________.

In effective advertising,the visuals work together with the words to present the creative concept.

Which of the following best illustrates the use of design skills to contribute to a sustainable future?

A layout that has a neat centre of text surrounded by multiple product shots or images is referred to as framed centred text.

Undifferentiated products with low inherent interest can be distinguished by linking the product with a visual representing lifestyles and types of users.

The ________ of type refers to how easy it is to perceive the letters.

What colours should an art director use if he or she wants to bring a friendly tone to an ad?

What is the most common point size range used for body copy in newspaper and magazine advertisements?

Name and describe the two major typeface families,their benefits and uses.

The producer and staff first develop a set of ________,describing in detail every aspect of the production.

A key principle of layout and design is dominance,and it means that the focal point of the ad is a visual.

Imagining what the finished ad might look like is called ________.

Which of the following is NOT a stage in the normal development of a print ad?

What are the responsibilities of an art director in advertising?

White letters written on a dark background is known as ornamental type.

Introduction to Advertising

Advertisings Role in Marketing

Regulation and Ethics of Advertising

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Broadcast Media

Interactive and Digital Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Filters