Exam 10: E-Commerce: Digital Markets, Digital Goods

Intellectual property refers to all forms of human expression, both tangible and intangible.

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Selling the same goods to different targeted groups at different prices is called:

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

Which of the following best illustrates the affiliate revenue model?

Compared to traditional goods, digital goods have:

Which of the following Internet business models does Amazon.com use?

Market creators:

Which of the following best illustrates the sales revenue model?

Reducing the business process layers in a distribution channel is called:

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n):

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n):

eBay is an example of:

The effort required to locate a suitable product is called:

An example of the content provider business model is Barnesandnoble.com, a retailer of printed books.

________ is a peer-to-peer market in which participants bet on the outcomes of current events, business, or social trends.

Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe?

List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today? Support your answer.

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.