Exam 10: E-Commerce: Digital Markets, Digital Goods

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Indirect goods are not involved firsthand in the production process.

Which of the following businesses utilize the content provider Internet business model?

Which of the following is not one of the unique features of e-commerce technology?

In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual, regular basis?

Which of the following is not a recent development in e-commerce?

Which of the following is not one of the four main types of e-commerce presence?

EDI is:

________ describes the concept that a large group of people is better at making good decisions than a single person.

The Internet enables ________ marketing by leveraging the fact that there is always some demand, however small, for a product.

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

An example of the service provider business model is Flickr, a photo management and sharing Web site.

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

The Internet shrinks information asymmetry.

How are the Internet and e-commerce causing severe disruption to the existing advertising business model?

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers, or short-term spot purchasing.