Exam 2: Global E-Business and Collaboration

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Employees that assist with paperwork at all levels of the firm are called:

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A

How can a good CRM system increase profits for a company?

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Customer relationship management uses information systems to coordinate all of the business processes surrounding the firm's interactions with its customers. The systems consolidate customer information from multiple sources - telephone, e-mail, wireless devices, traditional sales and marketing systems, and the Web - so that the firm can obtain a unified view of a customer. Understanding the customer allows a firm to increase the effectiveness of their marketing campaigns.

________ support making decisions that are unique, rapidly changing, and not easily specified in advance.

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D

ESSs are designed to incorporate data about external events, but they also draw summarized information from internal MIS and DSS.

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Management information systems primarily support nonroutine decision making.

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Checking for product quality is an activity associated with the ________ function.

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You manage the Information Systems department at a small startup Internet advertiser. You need to set up an inexpensive system that allows customers to see real-time statistics, such as views and click-throughs, about their current banner ads. Which type of system will most efficiently provide a solution?

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ESSs are designed to serve the middle management of the organization.

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Systems analysts are highly trained technical specialists who write the software instructions for computers.

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Which of the following best describes the type of information systems P&G implemented to maintain competitive advantage, as discussed in the chapter case?

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A business process is a single step taken in a set of logically related activities that accomplish a specific business task.

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Transaction processing systems are most commonly encountered at the senior management level of an organization.

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Transaction processing systems are the basic business systems that serve the operational level of the organization.

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Which type of system would you use to determine what trends in your supplier's industry will affect your firm the most in five years?

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Which of the following collaboration tools would be appropriate for participants in separate locations who need to collaborate synchronously?

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Engineers and architects are examples of:

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What is the most important benefit of an enterprise application?

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Which type of system would you use to change a production schedule if a key supplier was late in delivering goods?

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In a business environment, the focus of collaboration is to:

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The three principal levels of hierarchies within a business organization are:

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