Question 1

Retail consumer e-commerce is growing at single-digit rates.

Accepted Answer

A) True 
 B)False  False

Question 2

Advertising networks track a user's behavior at thousands of Web sites.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following best illustrates the transaction fee revenue model?

Accepted Answer

A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C) Flickr provides basic services for free, but charges a premium for advanced services. 
D) Apple accepts micropayments for single music track downloads. 
A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C) Flickr provides basic services for free, but charges a premium for advanced services. 
D) Apple accepts micropayments for single music track downloads. A

Question 4

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Accepted Answer

A) menu 
B) flexible 
C) dynamic 
D) asymmetric 
A) menu 
B) flexible 
C) dynamic 
D) asymmetric

Question 5

Switching costs are the merchants' costs of changing prices.

Accepted Answer

A) True 
 B)False

Question 6

Net marketplaces:

Accepted Answer

A) focus on continuous business process coordination between companies for supply chain management. 
B) are industry owned or operate as independent intermediaries between buyers and sellers. 
C) are geared towards short-term spot purchasing. 
D) are more relationship oriented than private industrial networks. 
A) focus on continuous business process coordination between companies for supply chain management. 
B) are industry owned or operate as independent intermediaries between buyers and sellers. 
C) are geared towards short-term spot purchasing. 
D) are more relationship oriented than private industrial networks.

Question 7

Rich media advertisements are a sales-oriented marketing format.

Accepted Answer

A) True 
 B)False

Question 8

What methods could a portal use to generate revenue? Which do you think might be most successful, and why?

Accepted Answer

Advertising, subscriptions, selling coll

Question 9

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Accepted Answer

In personalization, merchants can target

Question 10

Geoadvertising sends ads to users based on their:

Accepted Answer

A) GPS locations. 
B) user addresses. 
C) shopping preferences. 
D) web site behaviors. 
A) GPS locations. 
B) user addresses. 
C) shopping preferences. 
D) web site behaviors.

Question 11

Web personalization is used primarily as a major marketing tool.

Accepted Answer

A) True 
 B)False

Question 12

The quality of ubiquity, as it relates to e-commerce, is illustrated by:

Accepted Answer

A) the same set of standards being used across the globe. 
B) the spread of plentiful, cheap information. 
C) the enabling of commerce worldwide. 
D) the availability of the Internet everywhere and anytime. 
A) the same set of standards being used across the globe. 
B) the spread of plentiful, cheap information. 
C) the enabling of commerce worldwide. 
D) the availability of the Internet everywhere and anytime.

Question 13

Based on your reading of the chapter, e-commerce is:

Accepted Answer

A) still in a revolutionary phase. 
B) widely accepted by consumers, although technology is still quickly changing. 
C) not yet fully accepted by consumers, although much of its driving technology is firmly in place. 
D) well entrenched as a form of modern commerce. 
A) still in a revolutionary phase. 
B) widely accepted by consumers, although technology is still quickly changing. 
C) not yet fully accepted by consumers, although much of its driving technology is firmly in place. 
D) well entrenched as a form of modern commerce.

Question 14

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following statements about m-commerce is not true?

Accepted Answer

A) In 2013, m-commerce represented about 10 percent of all e-commerce. 
B) M-commerce is the fastest growing form of e-commerce. 
C) In 2013, Amazon's m-commerce retail sales contributed approximately 10% of all m-commerce revenues. 
D) In 2013, the main areas of growth are in online banking and location-based services. 
A) In 2013, m-commerce represented about 10 percent of all e-commerce. 
B) M-commerce is the fastest growing form of e-commerce. 
C) In 2013, Amazon's m-commerce retail sales contributed approximately 10% of all m-commerce revenues. 
D) In 2013, the main areas of growth are in online banking and location-based services.

Question 16

Ninety-six percent of all U.S. households with Internet access use a broadband connection.

Accepted Answer

A) True 
 B)False

Question 17

E-hubs are more ________ than private industrial networks.

Accepted Answer

A) transaction oriented 
B) collaborative 
C) independent 
D) supply-chain oriented 
A) transaction oriented 
B) collaborative 
C) independent 
D) supply-chain oriented

Question 18

Which of the following statements about B2B commerce is not true?

Accepted Answer

A) Eighty percent of online B2B e-commerce is still based on EDI. 
B) B2B e-commerce represents approximately 10% of the overall B2B marketplace. 
C) B2B e-commerce only includes commercial transactions between firms. 
D) B2B e-commerce revenues in 2013 were over $4 trillion. 
A) Eighty percent of online B2B e-commerce is still based on EDI. 
B) B2B e-commerce represents approximately 10% of the overall B2B marketplace. 
C) B2B e-commerce only includes commercial transactions between firms. 
D) B2B e-commerce revenues in 2013 were over $4 trillion.

Question 19

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Accepted Answer

A) True 
 B)False

Question 20

Selling products and services directly to individual consumers via the Internet best describes:

Accepted Answer

A) B2B e-commerce. 
B) C2C e-commerce. 
C) M-commerce. 
D) B2C e-commerce. 
A) B2B e-commerce. 
B) C2C e-commerce. 
C) M-commerce. 
D) B2C e-commerce.

Retail consumer e-commerce is growing at single-digit rates.

Advertising networks track a user's behavior at thousands of Web sites.

Which of the following best illustrates the transaction fee revenue model?

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Switching costs are the merchants' costs of changing prices.

Net marketplaces:

Rich media advertisements are a sales-oriented marketing format.

What methods could a portal use to generate revenue? Which do you think might be most successful, and why?

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Geoadvertising sends ads to users based on their:

Web personalization is used primarily as a major marketing tool.

The quality of ubiquity, as it relates to e-commerce, is illustrated by:

Based on your reading of the chapter, e-commerce is:

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Which of the following statements about m-commerce is not true?

Ninety-six percent of all U.S. households with Internet access use a broadband connection.

E-hubs are more ________ than private industrial networks.

Which of the following statements about B2B commerce is not true?

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Selling products and services directly to individual consumers via the Internet best describes:

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

Retail consumer e-commerce is growing at single-digit rates.

Advertising networks track a user's behavior at thousands of Web sites.

Which of the following best illustrates the transaction fee revenue model?

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Switching costs are the merchants' costs of changing prices.

Net marketplaces:

Rich media advertisements are a sales-oriented marketing format.

What methods could a portal use to generate revenue? Which do you think might be most successful, and why?

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Geoadvertising sends ads to users based on their:

Web personalization is used primarily as a major marketing tool.

The quality of ubiquity, as it relates to e-commerce, is illustrated by:

Based on your reading of the chapter, e-commerce is:

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Which of the following statements about m-commerce is not true?

Ninety-six percent of all U.S. households with Internet access use a broadband connection.

E-hubs are more ________ than private industrial networks.

Which of the following statements about B2B commerce is not true?

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Selling products and services directly to individual consumers via the Internet best describes:

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

Ethical and Social Issues in Information Systems

It Infrastructure: Hardware and Software

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Filters