Question 1

Which of the following is not true about search engine advertising?

Accepted Answer

A) Spending on search engine advertising constitutes over 45% of all online advertising spending. 
B) The top three search engine providers supply over 95% of all online searches. 
C) The click-through rate for search engine marketing has been steady over the years. 
D) Search engine advertising is the fastest growing type of online advertising. 
A) Spending on search engine advertising constitutes over 45% of all online advertising spending. 
B) The top three search engine providers supply over 95% of all online searches. 
C) The click-through rate for search engine marketing has been steady over the years. 
D) Search engine advertising is the fastest growing type of online advertising.

Question 2

The highest amount of online advertising spending is for online video ads.

Accepted Answer

A) True 
 B)False

Question 3

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following involves getting customers to pass along a company's marketing message to friends,family,and colleagues?

Accepted Answer

A) affiliate marketing 
B) viral marketing 
C) native advertising 
D) lead generation marketing 
A) affiliate marketing 
B) viral marketing 
C) native advertising 
D) lead generation marketing

Question 5

Which of the following is based on the idea of complete price transparency in a perfect information marketplace?

Accepted Answer

A) the Law of One Price 
B) dynamic pricing 
C) price discrimination 
D) versioning 
A) the Law of One Price 
B) dynamic pricing 
C) price discrimination 
D) versioning

Question 6

Which of the following online advertising formats involved the least amount of spending in 2016?

Accepted Answer

A) search 
B) classifieds 
C) rich media 
D) e-mail 
A) search 
B) classifieds 
C) rich media 
D) e-mail

Question 7

Google's AdSense is an example of which of the following?

Accepted Answer

A) context advertising 
B) SEO 
C) programmatic advertising 
D) viral marketing 
A) context advertising 
B) SEO 
C) programmatic advertising 
D) viral marketing

Question 8

Which of the following is an automated,auction-based method for matching supply and demand for online display ads?

Accepted Answer

A) retargeting 
B) behavioral targeting 
C) programmatic advertising 
D) keyword advertising 
A) retargeting 
B) behavioral targeting 
C) programmatic advertising 
D) keyword advertising

Question 9

What are two methods being developed to track consumers across devices?

Accepted Answer

Two methods being developed to track con

Question 10

All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:

Accepted Answer

A) search engines. 
B) online catalogs. 
C) social networks. 
D) targeted banner ads. 
A) search engines. 
B) online catalogs. 
C) social networks. 
D) targeted banner ads.

Question 11

Lead generation marketing firms specialize in inbound marketing.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following statements about Canada's anti-spam law is not true?

Accepted Answer

A) Canada's law is based on an opt-in model. 
B) The law has no impact on companies located within the United States. 
C) The first phase of the law went into effect in 2014. 
D) The law applies to e-mail,texts,and social media messaging. 
A) Canada's law is based on an opt-in model. 
B) The law has no impact on companies located within the United States. 
C) The first phase of the law went into effect in 2014. 
D) The law applies to e-mail,texts,and social media messaging.

Question 13

Which of the following statements about the Internet's impact on marketing is not true?

Accepted Answer

A) The Internet has broadened the scope of marketing communications. 
B) The Internet has decreased the impact of brands. 
C) The Internet has increased the richness of marketing communications. 
D) The Internet has expanded the information intensity of the marketplace. 
A) The Internet has broadened the scope of marketing communications. 
B) The Internet has decreased the impact of brands. 
C) The Internet has increased the richness of marketing communications. 
D) The Internet has expanded the information intensity of the marketplace.

Question 14

What are web transaction logs,and how do they work in combination with registration forms,shopping cart databases,and tracking files to help firms understand how customers behave online?

Accepted Answer

Transaction logs,which are built into we

Question 15

Google introduced ____________ to its search algorithm to weed out low quality sites from search results.

Accepted Answer

A) Penguin 
B) Hummingbird 
C) Panda 
D) Knowledge Graph 
A) Penguin 
B) Hummingbird 
C) Panda 
D) Knowledge Graph

Question 16

In the early years of e-commerce,prior to 2000,single,white,young college-educated males with high income dominated the Internet in terms of percentage of Internet usage.

Accepted Answer

A) True 
 B)False

Question 17

The richness made possible by e-commerce technologies does which of the following?

Accepted Answer

A) It reduces the cost of delivering marketing messages and receiving feedback from users. 
B) It allows consumers to become co-producers of the goods and services being sold. 
C) It allows video,audio,and text to be integrated into a single marketing message and consuming experience. 
D) It enables worldwide customer service and marketing communications. 
A) It reduces the cost of delivering marketing messages and receiving feedback from users. 
B) It allows consumers to become co-producers of the goods and services being sold. 
C) It allows video,audio,and text to be integrated into a single marketing message and consuming experience. 
D) It enables worldwide customer service and marketing communications.

Question 18

The majority of online shoppers find vendors by clicking on display ads.

Accepted Answer

A) True 
 B)False

Question 19

What is big data and why are marketers interested in it?

Accepted Answer

Big data usually refers to very large da

Question 20

Online traffic is driven by offline brands and shopping.

Accepted Answer

A) True 
 B)False

Which of the following is not true about search engine advertising?

The highest amount of online advertising spending is for online video ads.

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Which of the following involves getting customers to pass along a company's marketing message to friends,family,and colleagues?

Which of the following is based on the idea of complete price transparency in a perfect information marketplace?

Which of the following online advertising formats involved the least amount of spending in 2016?

Google's AdSense is an example of which of the following?

Which of the following is an automated,auction-based method for matching supply and demand for online display ads?

What are two methods being developed to track consumers across devices?

All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:

Lead generation marketing firms specialize in inbound marketing.

Which of the following statements about Canada's anti-spam law is not true?

Which of the following statements about the Internet's impact on marketing is not true?

What are web transaction logs,and how do they work in combination with registration forms,shopping cart databases,and tracking files to help firms understand how customers behave online?

Google introduced ____________ to its search algorithm to weed out low quality sites from search results.

In the early years of e-commerce,prior to 2000,single,white,young college-educated males with high income dominated the Internet in terms of percentage of Internet usage.

The richness made possible by e-commerce technologies does which of the following?

The majority of online shoppers find vendors by clicking on display ads.

What is big data and why are marketers interested in it?

Online traffic is driven by offline brands and shopping.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

Social,mobile,and Local Marketing

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 6: E-Commerce Marketing and Advertising Concepts

Which of the following is not true about search engine advertising?

The highest amount of online advertising spending is for online video ads.

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Which of the following involves getting customers to pass along a company's marketing message to friends,family,and colleagues?

Which of the following is based on the idea of complete price transparency in a perfect information marketplace?

Which of the following online advertising formats involved the least amount of spending in 2016?

Google's AdSense is an example of which of the following?

Which of the following is an automated,auction-based method for matching supply and demand for online display ads?

What are two methods being developed to track consumers across devices?

All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:

Lead generation marketing firms specialize in inbound marketing.

Which of the following statements about Canada's anti-spam law is not true?

Which of the following statements about the Internet's impact on marketing is not true?

What are web transaction logs,and how do they work in combination with registration forms,shopping cart databases,and tracking files to help firms understand how customers behave online?

Google introduced ____________ to its search algorithm to weed out low quality sites from search results.

In the early years of e-commerce,prior to 2000,single,white,young college-educated males with high income dominated the Internet in terms of percentage of Internet usage.

The richness made possible by e-commerce technologies does which of the following?

The majority of online shoppers find vendors by clicking on display ads.

What is big data and why are marketers interested in it?

Online traffic is driven by offline brands and shopping.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

Social,mobile,and Local Marketing

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters