Question 1

Which of the following is not a variation of the e-tailer business model?

Accepted Answer

A) bricks-and-clicks 
B) virtual merchant 
C) market creator 
D) manufacturer-direct 
A) bricks-and-clicks 
B) virtual merchant 
C) market creator 
D) manufacturer-direct

Question 2

A firm's ________ describes how a firm will produce a return on invested capital.

Accepted Answer

A) value proposition 
B) revenue model 
C) market strategy 
D) competitive advantage 
A) value proposition 
B) revenue model 
C) market strategy 
D) competitive advantage

Question 3

The existence of many competitors in any one market segment may indicate:

Accepted Answer

A) an untapped market niche. 
B) the market is saturated. 
C) no one firm has differentiated itself within that market. 
D) a market that has already been tried without success. 
A) an untapped market niche. 
B) the market is saturated. 
C) no one firm has differentiated itself within that market. 
D) a market that has already been tried without success.

Question 4

Which of the following is an example of the affiliate revenue model?

Accepted Answer

A) Scribd 
B) eBay 
C) L.L.Bean 
D) MyPoints 
A) Scribd 
B) eBay 
C) L.L.Bean 
D) MyPoints

Question 5

Stickiness is an important attribute for which of the following revenue models?

Accepted Answer

A) advertising revenue model 
B) subscription revenue model 
C) transaction fee revenue model 
D) affiliate revenue model 
A) advertising revenue model 
B) subscription revenue model 
C) transaction fee revenue model 
D) affiliate revenue model

Question 6

TheSeam is an example of a(n):

Accepted Answer

A) private industrial network. 
B) exchange. 
C) industry consortium. 
D) e-distributor. 
A) private industrial network. 
B) exchange. 
C) industry consortium. 
D) e-distributor.

Question 7

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

Accepted Answer

A) Walmart 
B) Sears 
C) Bluefly 
D) Staples 
A) Walmart 
B) Sears 
C) Bluefly 
D) Staples

Question 8

Which of the following was not able to successfully implement a freemium business model?

Accepted Answer

A) Pandora 
B) Dropbox 
C) LinkedIn 
D) Baremetrics 
A) Pandora 
B) Dropbox 
C) LinkedIn 
D) Baremetrics

Question 9

A wealthy individual who invests personal funds in a start-up in exchange for an equity share in the business is referred to as a(n)________.

Accepted Answer

A) incubator 
B) angel investor 
C) venture capital investor 
D) crowdfunder 
A) incubator 
B) angel investor 
C) venture capital investor 
D) crowdfunder

Question 10

If you wished to leverage the ubiquitous nature of the Web to differentiate your product,you would:

Accepted Answer

A) enable individual customization of the product by consumers. 
B) implement a strategy of commoditization. 
C) adopt a strategy of cost competition. 
D) develop a scope strategy to compete within a narrower market segment. 
A) enable individual customization of the product by consumers. 
B) implement a strategy of commoditization. 
C) adopt a strategy of cost competition. 
D) develop a scope strategy to compete within a narrower market segment.

Question 11

All of the following can be considered a direct or indirect competitor of Amazon except:

Accepted Answer

A) eBay. 
B) Apple's iTunes Store. 
C) Walmart. 
D) Priceline. 
A) eBay. 
B) Apple's iTunes Store. 
C) Walmart. 
D) Priceline.

Question 12

Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.

Accepted Answer

Organizational development is a plan tha

Question 13

Which of the following companies use a transaction fee revenue model?

Accepted Answer

A) Yahoo 
B) E*Trade 
C) Twitter 
D) Birchbox 
A) Yahoo 
B) E*Trade 
C) Twitter 
D) Birchbox

Question 14

Which business strategy involves implementing a new,more efficient set of business processes that other firms cannot yet obtain?

Accepted Answer

A) strategy of cost competition 
B) scope strategy 
C) customer intimacy strategy 
D) focus/market niche strategy 
A) strategy of cost competition 
B) scope strategy 
C) customer intimacy strategy 
D) focus/market niche strategy

Question 15

Amazon is an example of which of the following business models?

Accepted Answer

A) B2B service provider 
B) exchange 
C) e-distributor 
D) industry consortia 
A) B2B service provider 
B) exchange 
C) e-distributor 
D) industry consortia

Question 16

________ technologies are technologies that enable the incremental improvement of products and services.

Accepted Answer

A) Sustaining 
B) Differentiating 
C) Disruptive 
D) Commodity 
A) Sustaining 
B) Differentiating 
C) Disruptive 
D) Commodity

Question 17

Describe the four stages involved in business model disruption.

Accepted Answer

In the first disruptive stage,disruptors

Question 18

Which of the following is not a key element of an elevator pitch?

Accepted Answer

A) exit strategy 
B) growth metrics 
C) legal structure 
D) market opportunity 
A) exit strategy 
B) growth metrics 
C) legal structure 
D) market opportunity

Question 19

Which of the following represent Amazon's primary value proposition(s)?

Accepted Answer

A) personalization and customization 
B) selection and convenience 
C) reduction of price discovery cost 
D) management of product delivery 
A) personalization and customization 
B) selection and convenience 
C) reduction of price discovery cost 
D) management of product delivery

Question 20

Which of the following gives a business model the most credibility with outside investors?

Accepted Answer

A) the firm's management team 
B) the firm's value proposition 
C) the firm's market opportunity 
D) the firm's market strategy 
A) the firm's management team 
B) the firm's value proposition 
C) the firm's market opportunity 
D) the firm's market strategy

Which of the following is not a variation of the e-tailer business model?

A firm's ________ describes how a firm will produce a return on invested capital.

The existence of many competitors in any one market segment may indicate:

Which of the following is an example of the affiliate revenue model?

Stickiness is an important attribute for which of the following revenue models?

TheSeam is an example of a(n):

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

Which of the following was not able to successfully implement a freemium business model?

A wealthy individual who invests personal funds in a start-up in exchange for an equity share in the business is referred to as a(n)________.

If you wished to leverage the ubiquitous nature of the Web to differentiate your product,you would:

All of the following can be considered a direct or indirect competitor of Amazon except:

Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.

Which of the following companies use a transaction fee revenue model?

Which business strategy involves implementing a new,more efficient set of business processes that other firms cannot yet obtain?

Amazon is an example of which of the following business models?

________ technologies are technologies that enable the incremental improvement of products and services.

Describe the four stages involved in business model disruption.

Which of the following is not a key element of an elevator pitch?

Which of the following represent Amazon's primary value proposition(s)?

Which of the following gives a business model the most credibility with outside investors?

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social,mobile,and Local Marketing

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 2: E-Commerce Business Models and Concepts

Which of the following is not a variation of the e-tailer business model?

A firm's ________ describes how a firm will produce a return on invested capital.

The existence of many competitors in any one market segment may indicate:

Which of the following is an example of the affiliate revenue model?

Stickiness is an important attribute for which of the following revenue models?

TheSeam is an example of a(n):

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

Which of the following was not able to successfully implement a freemium business model?

A wealthy individual who invests personal funds in a start-up in exchange for an equity share in the business is referred to as a(n)________.

If you wished to leverage the ubiquitous nature of the Web to differentiate your product,you would:

All of the following can be considered a direct or indirect competitor of Amazon except:

Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.

Which of the following companies use a transaction fee revenue model?

Which business strategy involves implementing a new,more efficient set of business processes that other firms cannot yet obtain?

Amazon is an example of which of the following business models?

________ technologies are technologies that enable the incremental improvement of products and services.

Describe the four stages involved in business model disruption.

Which of the following is not a key element of an elevator pitch?

Which of the following represent Amazon's primary value proposition(s)?

Which of the following gives a business model the most credibility with outside investors?

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social,mobile,and Local Marketing

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters