Exam 11: Social Networks, auctions, and Portals

A community site created by a corporation is called a sponsored community site.

In a Dutch Internet auction,a seller puts up a single item for bidding.

Instagram is an example of a(n):

_____________ recently acquired LinkedIn.

What are the costs and risks for buyers at an auction and how have auction sites sought to reduce these risks?

Describe the evolution of social networks from their earliest appearance.

The fact that participating in an Internet auction means that you will need to purchase a computer,learn to use it,and pay for Internet access,is an example of ________ costs.

After Google,the next portal/search engine site with the most unique visitors is:

ESPN.com is an example of a:

What business models do portals use?

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

Portals are not subject to network effects.

Which of the following statements about Instagram is not true?

_______________ was an early investor in Facebook.

The amount of time visitors spend on a site is a measure of ________.

Describe the impact social networks have had on how businesses operate,communicate,and serve their customers.

________ refers to the feeling that one has paid too high a price for an item won at auction.

Which of the following early leaders in social networking has been reinvented as a music-oriented social network?

______________ is an example of a practice network?

Which of the following involves a concern that one will never know how much the ultimate winner might have paid,or the true value to the final winner?