Question 1

Transaction brokers

Accepted Answer

A)  generate revenue from advertising or from directing buyers to sellers. 
B)  save users money and time by processing online sales transactions. 
C)  provide a digital environment where buyers and sellers can establish prices for products. 
D)  sell physical products directly to consumers or individual businesses. 
E)  provide online meeting places where people with similar interests can communicate. 
A)  generate revenue from advertising or from directing buyers to sellers. 
B)  save users money and time by processing online sales transactions. 
C)  provide a digital environment where buyers and sellers can establish prices for products. 
D)  sell physical products directly to consumers or individual businesses. 
E)  provide online meeting places where people with similar interests can communicate.

Question 2

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

Accepted Answer

A)  social sign-on 
B)  collaborative shopping 
C)  network notification 
D)  social search 
E)  newsfeed 
A)  social sign-on 
B)  collaborative shopping 
C)  network notification 
D)  social search 
E)  newsfeed

Question 3

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

Accepted Answer

A)  search engine ads 
B)  video ads 
C)  rich media ads 
D)  e-mail ads 
E)  display ads 
A)  search engine ads 
B)  video ads 
C)  rich media ads 
D)  e-mail ads 
E)  display ads

Question 4

Switching costs are the merchants' costs of changing prices.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following best describes the digital social graph?

Accepted Answer

A)  a person's direct and indirect relationships 
B)  all of a person's closest digital relationships 
C)  a mapping of all online social relationships 
D)  all of the online and offline relationships a person has 
E)  all of the relationships in an online community 
A)  a person's direct and indirect relationships 
B)  all of a person's closest digital relationships 
C)  a mapping of all online social relationships 
D)  all of the online and offline relationships a person has 
E)  all of the relationships in an online community

Question 6

Reducing the business process layers in a distribution channel is called

Accepted Answer

A)  disintermediation. 
B)  BPR. 
C)  market segmentation. 
D)  network effects. 
E)  market transparency. 
A)  disintermediation. 
B)  BPR. 
C)  market segmentation. 
D)  network effects. 
E)  market transparency.

Question 7

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

Accepted Answer

A)  community provider 
B)  service provider 
C)  market creator 
D)  transaction broker 
E)  portal 
A)  community provider 
B)  service provider 
C)  market creator 
D)  transaction broker 
E)  portal

Question 8

What is the primary benefit to consumers of disintermediation?

Accepted Answer

A)  faster service 
B)  lower costs 
C)  higher quality 
D)  greater choices 
E)  None, disintermediation primarily benefits manufacturers. 
A)  faster service 
B)  lower costs 
C)  higher quality 
D)  greater choices 
E)  None, disintermediation primarily benefits manufacturers.

Question 9

The Internet enables ________ marketing, by leveraging the fact that there is always some demand, however small, for a product.

Accepted Answer

A)  long-tail 
B)  behavioral 
C)  crowdsource 
D)  prediction 
E)  lead generation 
A)  long-tail 
B)  behavioral 
C)  crowdsource 
D)  prediction 
E)  lead generation

Question 10

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Accepted Answer

A)  ubiquity 
B)  personalization/customization 
C)  richness 
D)  interactivity 
E)  social technology 
A)  ubiquity 
B)  personalization/customization 
C)  richness 
D)  interactivity 
E)  social technology

Transaction brokers

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

Switching costs are the merchants' costs of changing prices.

Which of the following best describes the digital social graph?

Reducing the business process layers in a distribution channel is called

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

What is the primary benefit to consumers of disintermediation?

The Internet enables ________ marketing, by leveraging the fact that there is always some demand, however small, for a product.

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

Transaction brokers

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

Switching costs are the merchants' costs of changing prices.

Which of the following best describes the digital social graph?

Reducing the business process layers in a distribution channel is called

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

What is the primary benefit to consumers of disintermediation?

The Internet enables ________ marketing, by leveraging the fact that there is always some demand, however small, for a product.

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters