Question 1

Information density refers to the

Accepted Answer

A)  richness-complexity and content-of a message. 
B)  total amount and quantity of information delivered to consumers by merchants. 
C)  total amount and quantity of information available to all market participants. 
D)  amount of information available to reduce price transparency. 
E)  amount of physical storage space needed to store data about a specific entity, such as a product or consumer. 
A)  richness-complexity and content-of a message. 
B)  total amount and quantity of information delivered to consumers by merchants. 
C)  total amount and quantity of information available to all market participants. 
D)  amount of information available to reduce price transparency. 
E)  amount of physical storage space needed to store data about a specific entity, such as a product or consumer. C

Question 2

E-commerce refers simply to the use of the Internet and the Web to transact business.

Accepted Answer

A) True 
 B)False  True

Question 3

An example of the portal business model is Facebook.

Accepted Answer

A) True 
 B)False  False

Question 4

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Accepted Answer

A)  Internet technology standards 
B)  common spoken and written languages 
C)  universal measuring standards 
D)  universal advertising and media format standards 
E)  EDI standards 
A)  Internet technology standards 
B)  common spoken and written languages 
C)  universal measuring standards 
D)  universal advertising and media format standards 
E)  EDI standards

Question 5

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Accepted Answer

A) True 
 B)False

Question 6

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Accepted Answer

A) True 
 B)False

Question 7

Selling the same goods to different targeted groups at different prices is called

Accepted Answer

A)  cost customization. 
B)  cost optimization. 
C)  price gouging. 
D)  cost personalization. 
E)  price discrimination. 
A)  cost customization. 
B)  cost optimization. 
C)  price gouging. 
D)  cost personalization. 
E)  price discrimination.

Question 8

All of the following are unique features of e-commerce technology, except

Accepted Answer

A)  personalization/customization. 
B)  interactivity. 
C)  universality. 
D)  richness. 
E)  global reach. 
A)  personalization/customization. 
B)  interactivity. 
C)  universality. 
D)  richness. 
E)  global reach.

Question 9

The effort required to locate a suitable product is called

Accepted Answer

A)  price discrimination. 
B)  search costs. 
C)  menu costs. 
D)  shopping costs. 
E)  location costs. 
A)  price discrimination. 
B)  search costs. 
C)  menu costs. 
D)  shopping costs. 
E)  location costs.

Question 10

List and describe the three main categories of electronic commerce. Which do you think is ultimately the most valuable to the individual consumer?
 Support your answer.

Accepted Answer

Business-to-consumer, business-to-busine

Question 11

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Accepted Answer

A) True 
 B)False

Question 12

Recent developments in e-commerce include all of the following except

Accepted Answer

A)  small businesses continue to flood the e-commerce marketplace. 
B)  social networking sites become a new platform for e-commerce. 
C)  Internet-based models of computing, such as smartphone apps. 
D)  the online demographic of shoppers broadens to match that of ordinary shoppers. 
E)  social sharing e-commerce sites extend the market creator business model. 
A)  small businesses continue to flood the e-commerce marketplace. 
B)  social networking sites become a new platform for e-commerce. 
C)  Internet-based models of computing, such as smartphone apps. 
D)  the online demographic of shoppers broadens to match that of ordinary shoppers. 
E)  social sharing e-commerce sites extend the market creator business model.

Question 13

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Accepted Answer

A)  subscription 
B)  mobile payment 
C)  transaction fee 
D)  micropayment 
E)  affiliate revenue 
A)  subscription 
B)  mobile payment 
C)  transaction fee 
D)  micropayment 
E)  affiliate revenue

Question 14

Which of the following Internet business models does Amazon.com use?

Accepted Answer

A)  vontent provider 
B)  portal 
C)  market creator 
D)  e-tailer 
E)  transaction brokder 
A)  vontent provider 
B)  portal 
C)  market creator 
D)  e-tailer 
E)  transaction brokder

Question 15

The Internet shrinks information asymmetry.

Accepted Answer

A) True 
 B)False

Question 16

EDI is

Accepted Answer

A)  the use of Internet technologies for electronic data transactions. 
B)  the exchange between two organizations of standard transactions through a network. 
C)  electronic data invoicing. 
D)  electronic delivery infrastructure. 
E)  slowly becoming the norm for B2B communications. 
A)  the use of Internet technologies for electronic data transactions. 
B)  the exchange between two organizations of standard transactions through a network. 
C)  electronic data invoicing. 
D)  electronic delivery infrastructure. 
E)  slowly becoming the norm for B2B communications.

Question 17

Based on your reading of the chapter, e-commerce is

Accepted Answer

A)  still in a revolutionary phase. 
B)  widely accepted by consumers, although technology is still quickly changing. 
C)  not yet fully accepted by consumers, although much of its driving technology is firmly in place. 
D)  well entrenched as a form of modern commerce. 
E)  declining as users lose interest. 
A)  still in a revolutionary phase. 
B)  widely accepted by consumers, although technology is still quickly changing. 
C)  not yet fully accepted by consumers, although much of its driving technology is firmly in place. 
D)  well entrenched as a form of modern commerce. 
E)  declining as users lose interest.

Question 18

Behavioral targeting occurs at two levels:
 individual Web sites and through ISPs.

Accepted Answer

A) True 
 B)False

Question 19

What methods could a portal use to generate revenue?
 Which do you think might be most successful, and why?

Accepted Answer

Advertising, subscriptions, selling coll

Question 20

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers?
 Support your answer.

Accepted Answer

Student answers will vary. A sample answ

Information density refers to the

E-commerce refers simply to the use of the Internet and the Web to transact business.

An example of the portal business model is Facebook.

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Selling the same goods to different targeted groups at different prices is called

All of the following are unique features of e-commerce technology, except

The effort required to locate a suitable product is called

List and describe the three main categories of electronic commerce. Which do you think is ultimately the most valuable to the individual consumer? Support your answer.

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Recent developments in e-commerce include all of the following except

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Which of the following Internet business models does Amazon.com use?

The Internet shrinks information asymmetry.

EDI is

Based on your reading of the chapter, e-commerce is

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

What methods could a portal use to generate revenue? Which do you think might be most successful, and why?

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

Information density refers to the

E-commerce refers simply to the use of the Internet and the Web to transact business.

An example of the portal business model is Facebook.

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Selling the same goods to different targeted groups at different prices is called

All of the following are unique features of e-commerce technology, except

The effort required to locate a suitable product is called

List and describe the three main categories of electronic commerce. Which do you think is ultimately the most valuable to the individual consumer? Support your answer.

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Recent developments in e-commerce include all of the following except

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Which of the following Internet business models does Amazon.com use?

The Internet shrinks information asymmetry.

EDI is

Based on your reading of the chapter, e-commerce is

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

What methods could a portal use to generate revenue? Which do you think might be most successful, and why?

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters