Exam 10: E-Commerce: Digital Markets, Digital Goods

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Which of the following is not one of four types of presence to be considered when building an E-commerce presence?

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

What is the difference between personalization and customization, as applied to e-commerce technologies?

In general, for digital goods, the marginal cost of producing another unit is about zero.

Net marketplaces

Web site tracking software can log the path a customer took through the Web site, the time spent on the site, and what geographic area, in general, the customer is from, all of which can help in customer analysis. It can also log the customer's operating system and which browser the customer is using. How could these last two data items be of interest to a company? Give examples.

Intellectual property refers to all forms of human expression, both tangible and intangible.

Goods that are involved in the actual production process are referred to as

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

Which of the following best illustrates the sales revenue model?

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n)

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

________ describes the concept that a large group of people is better at making good decisions than a single person.

________ uses the community provider Internet business model.

What event marked the beginning of e-commerce?

Traditional online marketing, such as display ads, is still the majority of all online marketing.