Exam 10: E-Commerce: Digital Markets, Digital Goods

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Which of the following statements about m-commerce is not true?

Varying a product's price according to the supply situation of the seller is called ________ pricing.

You are consulting for Lucky's, a chain of gas stations. What types of e-commerce opportunities, if any, are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Geoadvertising sends ads to users based on their

Compared to traditional goods, digital goods have

All of the following are activities related to establishing a Web presence except for

Which of the following marketing formats is sales oriented, rather than branding oriented or a mix?

Rich media advertisements are a sales-oriented marketing format.

Market creators

eBay is an example of

Retail consumer e-commerce is growing at single-digit rates.

Disintermediation provides major benefits to the distributor.

________ refers to businesses selling goods and services electronically to individuals.

Digital goods are goods that are

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

Which of the following is a milestone for the Web site development phase of building an e-commerce presence?

Advertising networks track a user's behavior at thousands of Web sites.