Question 1

Discuss the advantages of visual messages in cross-cultural communication.

Accepted Answer

Many business communicators are discover

Question 2

One advantage of email is its high level of privacy.

Accepted Answer

A) True 
 B)False

Question 3

The direct approach of presenting information is best when ________.

Accepted Answer

A) the audience is likely to be receptive to the message 
B) the audience is likely to react negatively to the message 
C) the writer does not know the audience well 
D) the message is highly emotional 
E) the message is controversial 
A) the audience is likely to be receptive to the message 
B) the audience is likely to react negatively to the message 
C) the writer does not know the audience well 
D) the message is highly emotional 
E) the message is controversial

Question 4

Milkman Foods has developed a malted milk powder for children.Which of the following questions is MOST relevant in helping the company identify the target audience for the promotional campaign of this product?

Accepted Answer

A) Who are Milkman's competitors in the market? 
B) How often do people buy groceries? 
C) What is the average consumption of milk in the area? 
D) Who makes the buying decisions in households? 
E) What do consumers expect from the product? 
A) Who are Milkman's competitors in the market? 
B) How often do people buy groceries? 
C) What is the average consumption of milk in the area? 
D) Who makes the buying decisions in households? 
E) What do consumers expect from the product?

Question 5

When writing a message,the direct approach opens with the main idea of the message and supports that with reasoning,evidence,and examples.

Accepted Answer

A) True 
 B)False

Question 6

Written communication is best when you need to encourage interaction,express emotions,or monitor emotional responses.

Accepted Answer

A) True 
 B)False

Question 7

Describe the three-step writing process.

Accepted Answer

The three-step writing process includes

Question 8

Media richness depends on ________.

Accepted Answer

A) the cost of using the medium 
B) a medium's ability to facilitate feedback 
C) how well a medium repeats the main idea 
D) a medium's ability to quickly deliver the message 
E) the formality of the medium 
A) the cost of using the medium 
B) a medium's ability to facilitate feedback 
C) how well a medium repeats the main idea 
D) a medium's ability to quickly deliver the message 
E) the formality of the medium

Question 9

Ethan was commissioned to research the market potential for a new fast food chain in a particular area.A trained market researcher,Ethan used complex statistical methods to analyze his data.He is in the process of preparing his research report with conclusions and recommendations for the top management of the fast food chain,who are located at the firm's headquarters in Boston.Which of the following must Ethan necessarily be aware of in order to draft his conclusions and recommendations in the most effective manner?

Accepted Answer

A) the median age of the audience 
B) the audience's level of understanding 
C) the geographic distribution of the audience 
D) the latest market research tools and techniques 
E) the male-to-female ratio of the audience 
A) the median age of the audience 
B) the audience's level of understanding 
C) the geographic distribution of the audience 
D) the latest market research tools and techniques 
E) the male-to-female ratio of the audience

Question 10

Cosmetics company Go Beaux has a new competitor,Fresh & Clear.To help retain its market share,Go Beaux releases an ad campaign focusing on the unique features of its products in order to convince consumers to stay loyal to the brand.Which of the following is the general purpose of Go Beaux's ad campaign?

Accepted Answer

A) to persuade 
B) to identify 
C) to collaborate 
D) to negotiate 
E) to converse 
A) to persuade 
B) to identify 
C) to collaborate 
D) to negotiate 
E) to converse

Question 11

Storytelling is an effective way to organize messages in a surprising number of business communication scenarios,from recruiting and training employees to enticing investors and customers.

Accepted Answer

A) True 
 B)False

Question 12

________ is the richest medium of communication.

Accepted Answer

A) Telephonic communication 
B) Face-to-face communication 
C) Visual communication 
D) Multimedia communication 
E) Written communication 
A) Telephonic communication 
B) Face-to-face communication 
C) Visual communication 
D) Multimedia communication 
E) Written communication

Question 13

Describe the activities involved in the final step of the writing process.

Accepted Answer

In the completing step of the writing pr

Question 14

Leo needs to create a presentation on a controversial topic.Before beginning work,he outlines the major points and plans the flow of the presentation.Which of the following should Leo avoid in order to express his ideas clearly and concisely?

Accepted Answer

A) explaining the implications of the main idea 
B) increasing the number of supporting points 
C) limiting the scope of the presentation 
D) providing examples and evidence 
E) providing only a few strong examples 
A) explaining the implications of the main idea 
B) increasing the number of supporting points 
C) limiting the scope of the presentation 
D) providing examples and evidence 
E) providing only a few strong examples

Question 15

An example of a specific purpose for a business message would be to ________.

Accepted Answer

A) impart information to the audience 
B) inform employees about the new vacation policy 
C) persuade readers to take an action 
D) obtain audience participation and collaboration 
E) initiate a conversation about a product 
A) impart information to the audience 
B) inform employees about the new vacation policy 
C) persuade readers to take an action 
D) obtain audience participation and collaboration 
E) initiate a conversation about a product

Question 16

________ give people the ability to see,hear,and react to each other,thereby encouraging people to ask questions,make comments,and work together to reach a consensus or decision.

Accepted Answer

A) Written media 
B) Multimedia 
C) Oral media 
D) Visual media 
E) Sensory media 
A) Written media 
B) Multimedia 
C) Oral media 
D) Visual media 
E) Sensory media

Question 17

For business messages,effective communication means always getting straight to the point.

Accepted Answer

A) True 
 B)False

Question 18

At which of the following stages in the three-step writing process do you step back to review the message to make sure it is clear,concise,and correct?

Accepted Answer

A) planning 
B) writing 
C) completing 
D) allotting 
E) approaching 
A) planning 
B) writing 
C) completing 
D) allotting 
E) approaching

Question 19

Media richness depends in part on a medium's ability to facilitate feedback.

Accepted Answer

A) True 
 B)False

Question 20

Amber Consulting decides to organize a public service ad campaign as part of its corporate social responsibility (CSR)initiatives.The company chooses the issue of water conservation and aims to inform people about the problem through its ad campaign.Which of the following will MOST weaken Amber Consulting's decision to start the campaign?

Accepted Answer

A) Statistics reveal that 60 percent of all industrial waste is dumped untreated in to natural water sources. 
B) The company's previous CSR effort in the field of education did not yield as positive a response as was expected. 
C) The water conservation campaign complements the company's long-running clean energy campaign. 
D) This issue of water conservation has been in the news for the past several months and has been the subject of numerous campaigns. 
E) Research suggests that most people are becoming increasingly environmentally conscious and are willing to act on their beliefs. 
A) Statistics reveal that 60 percent of all industrial waste is dumped untreated in to natural water sources. 
B) The company's previous CSR effort in the field of education did not yield as positive a response as was expected. 
C) The water conservation campaign complements the company's long-running clean energy campaign. 
D) This issue of water conservation has been in the news for the past several months and has been the subject of numerous campaigns. 
E) Research suggests that most people are becoming increasingly environmentally conscious and are willing to act on their beliefs.

Discuss the advantages of visual messages in cross-cultural communication.

One advantage of email is its high level of privacy.

The direct approach of presenting information is best when ________.

Milkman Foods has developed a malted milk powder for children.Which of the following questions is MOST relevant in helping the company identify the target audience for the promotional campaign of this product?

When writing a message,the direct approach opens with the main idea of the message and supports that with reasoning,evidence,and examples.

Written communication is best when you need to encourage interaction,express emotions,or monitor emotional responses.

Describe the three-step writing process.

Media richness depends on ________.

Storytelling is an effective way to organize messages in a surprising number of business communication scenarios,from recruiting and training employees to enticing investors and customers.

________ is the richest medium of communication.

Describe the activities involved in the final step of the writing process.

Leo needs to create a presentation on a controversial topic.Before beginning work,he outlines the major points and plans the flow of the presentation.Which of the following should Leo avoid in order to express his ideas clearly and concisely?

An example of a specific purpose for a business message would be to ________.

________ give people the ability to see,hear,and react to each other,thereby encouraging people to ask questions,make comments,and work together to reach a consensus or decision.

For business messages,effective communication means always getting straight to the point.

At which of the following stages in the three-step writing process do you step back to review the message to make sure it is clear,concise,and correct?

Media richness depends in part on a medium's ability to facilitate feedback.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 3: Planning Business Messages

Discuss the advantages of visual messages in cross-cultural communication.

One advantage of email is its high level of privacy.

The direct approach of presenting information is best when ________.

Milkman Foods has developed a malted milk powder for children.Which of the following questions is MOST relevant in helping the company identify the target audience for the promotional campaign of this product?

When writing a message,the direct approach opens with the main idea of the message and supports that with reasoning,evidence,and examples.

Written communication is best when you need to encourage interaction,express emotions,or monitor emotional responses.

Describe the three-step writing process.

Media richness depends on ________.

Storytelling is an effective way to organize messages in a surprising number of business communication scenarios,from recruiting and training employees to enticing investors and customers.

________ is the richest medium of communication.

Describe the activities involved in the final step of the writing process.

Leo needs to create a presentation on a controversial topic.Before beginning work,he outlines the major points and plans the flow of the presentation.Which of the following should Leo avoid in order to express his ideas clearly and concisely?

An example of a specific purpose for a business message would be to ________.

________ give people the ability to see,hear,and react to each other,thereby encouraging people to ask questions,make comments,and work together to reach a consensus or decision.

For business messages,effective communication means always getting straight to the point.

At which of the following stages in the three-step writing process do you step back to review the message to make sure it is clear,concise,and correct?

Media richness depends in part on a medium's ability to facilitate feedback.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters