Exam 3: Planning Business Messages

An organization has recently introduced radical changes in its methods of working.Managers of various departments must now ascertain employees' views on the changes and gauge morale.However,there is a concern that employees may not be fully honest about their reactions and may tend to present a positive picture of the situation.Which of the following communication media can managers use to obtain an accurate impression of the situation?

Which of the following approaches asks who,what,when,where,why,and how questions to distill major thoughts from unorganized information?

In the indirect approach to drafting a message,________.

When writing,Alyssa finds it best to talk through a communication challenge before beginning to write.She records herself describing what she intends to write.When she listens to the playback,she identifies ways to tighten and clarify the message.The process Alyssa uses is known as ________.

D& J Ltd.is in the process of developing a new organization structure.The company wants inputs and feedback from the management of various departments about possible options.The topic is expected to generate some differing opinions,but the managers will need to work together to reach a consensus.Which of the following classes of media will be the most appropriate for this situation?

________ must be stated as precisely as possible,identifying which audience members should respond,how they should respond,and when.

Diane needs to send out a certain query to a number of clients.She must also keep a record of the responses.Which of the following communication methods is the most appropriate for the purpose?

Which of the following is an advantage of oral media?

Over the last 8 months,consulting firm G&B has been in talks with Wattersons Inc.over a potential merger.During this time,G&B employees were kept abreast of their company's plans and all their concerns regarding the merger were thoroughly addressed.As the company had assured them that their jobs would be safe,the employees were generally supportive of the move.Once the decision was finalized,G&B's top management issued a statement to the employees confirming the merger.Which of the following is the general purpose of the message issued by G&B's top management?

The authorities at a university are about to introduce tough new security measures to prevent crime on campus.Students will have to carry identification at all times and some activities will be restricted.Draft a message explaining the new rules using either the direct or indirect approach.Explain which approach you think the university should use to communicate with the students and why.

Which of the following is a disadvantage of oral media?

Which of the following activities follows the writing step in the process of writing business messages?

The first stage of the writing process includes ________.

Which of the following correctly lists the steps in the three-step writing process?

Media richness refers to the relative costs of advertising in the various mass media.

The richest form of communication is face-to-face conversation.

Which of the following is true for gathering information for written communication?

Which of the following statements about the scope of a message is true?

Which of the following allows reports and other documents,that were once distributed on paper,to be transferred as electronic documents?

Using an example,explain the advantages of the storytelling method in business communications.