Question 1

Which of the following is an advantage of visual communication methods over oral and written media?

Accepted Answer

A) They tend to be more persuasive. 
B) They reach a large number of people efficiently. 
C) They are easy to transmit and store. 
D) They allow immediate feedback. 
E) They convey complex ideas and relationships quickly. 
A) They tend to be more persuasive. 
B) They reach a large number of people efficiently. 
C) They are easy to transmit and store. 
D) They allow immediate feedback. 
E) They convey complex ideas and relationships quickly.

Question 2

Gathering information through formal or informal methods is usually done in the writing stage.

Accepted Answer

A) True 
 B)False

Question 3

The activities of revising,producing,proofreading,and distributing a message take place in the ________ stage of the writing process.

Accepted Answer

A) writing 
B) completing 
C) planning 
D) approaching 
E) allotting 
A) writing 
B) completing 
C) planning 
D) approaching 
E) allotting

Question 4

A travel agency is advertising a new holiday package.Which of the following information about the destination is NOT pertinent for the target audience?

Accepted Answer

A) the climate of the place 
B) the modes of transport there 
C) the national income of the country 
D) the scenic points along the route 
E) the language and culture of the country 
A) the climate of the place 
B) the modes of transport there 
C) the national income of the country 
D) the scenic points along the route 
E) the language and culture of the country

Question 5

One of the drawbacks of using email is its ________.

Accepted Answer

A) high cost 
B) slow speed 
C) privacy risks 
D) formality 
E) urgency 
A) high cost 
B) slow speed 
C) privacy risks 
D) formality 
E) urgency

Question 6

Which of the following sets of activities is undertaken after a message is composed?

Accepted Answer

A) organizing information and adapting the message to the audience 
B) gathering and organizing information 
C) revising and producing the message 
D) analyzing the situation and adapting the message 
E) selecting the medium and producing the message 
A) organizing information and adapting the message to the audience 
B) gathering and organizing information 
C) revising and producing the message 
D) analyzing the situation and adapting the message 
E) selecting the medium and producing the message

Question 7

Jeremy writes articles on personal finance for a local paper.He often needs to simplify financial concepts and reduce them to everyday terms to reach his audience.In order to structure his articles,he starts with a key query from the audience's perspective,and works back toward the message.Each solution generates new queries,until he can identify the information that needs to be in the article.Jeremy's method of working is known as ________.

Accepted Answer

A) groupthinking 
B) mind mapping 
C) the question-and-answer chain 
D) storyteller's tour 
E) augmented reality 
A) groupthinking 
B) mind mapping 
C) the question-and-answer chain 
D) storyteller's tour 
E) augmented reality

Question 8

________ is the process of using a graphic method to generate and organize ideas.It begins with a main idea and then branches out,connecting all other related ideas to the main idea.

Accepted Answer

A) Groupthinking 
B) Journalistic approach 
C) Brainstorming 
D) Mind mapping 
E) Question-and-answer chain 
A) Groupthinking 
B) Journalistic approach 
C) Brainstorming 
D) Mind mapping 
E) Question-and-answer chain

Question 9

Telephone calls,teleconferencing,voice-mail messages,and audio recordings such as compact discs and podcasts are collectively known as ________.

Accepted Answer

A) electronic versions of written media 
B) multimedia 
C) visual media 
D) electronic versions of oral media 
E) electronic versions of visual media 
A) electronic versions of written media 
B) multimedia 
C) visual media 
D) electronic versions of oral media 
E) electronic versions of visual media

Question 10

In which of the following cases will a direct approach be the appropriate message strategy?

Accepted Answer

A) when the audience is hostile to the message 
B) when the audience's reaction to the message is unknown 
C) when the message is extremely long 
D) when the message is nonroutine or unusual 
E) when the audience is likely to disbelieve or doubt the content of the message 
A) when the audience is hostile to the message 
B) when the audience's reaction to the message is unknown 
C) when the message is extremely long 
D) when the message is nonroutine or unusual 
E) when the audience is likely to disbelieve or doubt the content of the message

Question 11

Oral media include face-to-face conversation,speeches,presentations,and meetings.

Accepted Answer

A) True 
 B)False

Question 12

A multinational company has a presence in several countries,and its employees come from different cultures and speak a variety of languages.The company needs to communicate information about a complex process to all its employees across the world.Which of the following classes of media should the company use for this purpose?

Accepted Answer

A) written media, so that the company has a record of the message it sends out 
B) oral media, because a complex topic can best be explained through interpersonal communication 
C) visual media, which require less language processing and can be standardized 
D) electronic media, because these are the cheapest means of communication 
E) multimedia, as it enables audience interaction 
A) written media, so that the company has a record of the message it sends out 
B) oral media, because a complex topic can best be explained through interpersonal communication 
C) visual media, which require less language processing and can be standardized 
D) electronic media, because these are the cheapest means of communication 
E) multimedia, as it enables audience interaction

Question 13

________ is the technology used to superimpose computer-generated text,graphics,or sounds onto a user's physical domain,either on a device display or directly onto the physical world itself.

Accepted Answer

A) Mind mapping 
B) Augmented reality 
C) VoIP 
D) Cloud computing 
E) Internet telephony 
A) Mind mapping 
B) Augmented reality 
C) VoIP 
D) Cloud computing 
E) Internet telephony

Question 14

Converting audio signals to computer data is known as ________.

Accepted Answer

A) voice synthesis 
B) teleconferencing 
C) augmented reality 
D) voice recognition 
E) voice activation 
A) voice synthesis 
B) teleconferencing 
C) augmented reality 
D) voice recognition 
E) voice activation

Question 15

Today's email systems are electronic versions of oral media.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following activities takes place during the planning stage of the writing process?

Accepted Answer

A) composing the message 
B) adapting the message to the audience 
C) organizing the information 
D) reviewing the message 
E) producing the message 
A) composing the message 
B) adapting the message to the audience 
C) organizing the information 
D) reviewing the message 
E) producing the message

Question 17

________ is an important element in the storytelling technique for business communication because it helps readers personalize the message.

Accepted Answer

A) A real time update 
B) Persuasive message 
C) An outline structure 
D) A knowledge-management system 
E) An electronic medium 
A) A real time update 
B) Persuasive message 
C) An outline structure 
D) A knowledge-management system 
E) An electronic medium

Question 18

A news website wants visitors to make a donation to a children's charity for Christmas.The site places banner ads on every page to encourage donations.Some ads stress the need for donation,others explain how to donate.The site aims to have at least 5 percent of the visitors donate to the charity as a result of the campaign.Which of the following is the specific purpose of the campaign?

Accepted Answer

A) to inform visitors about the need to donate 
B) to inform visitors about the ways in which they can donate 
C) to persuade at least 5 percent of the visitors to donate to the campaign 
D) to raise money for the children's charity by 15 percent 
E) to raise awareness about the plight of children 
A) to inform visitors about the need to donate 
B) to inform visitors about the ways in which they can donate 
C) to persuade at least 5 percent of the visitors to donate to the campaign 
D) to raise money for the children's charity by 15 percent 
E) to raise awareness about the plight of children

Question 19

Stella is working on a tourism brochure for the Bahamas.She needs to find new and interesting ways of presenting information that has been covered many times before.She begins to write as many ideas,questions,and possibilities she can think of,without considering order or importance.She looks for connections among the various ideas to help her find the best way to present the information.Which of the following methods is Stella using?

Accepted Answer

A) the journalistic approach 
B) mind-mapping 
C) brainstorming 
D) a question-and-answer chain 
E) a storyteller's tour 
A) the journalistic approach 
B) mind-mapping 
C) brainstorming 
D) a question-and-answer chain 
E) a storyteller's tour

Question 20

Amy needs to draft an email explaining income tax procedures to all the employees of her company.Which of the following should she find out to help her decide what to write?

Accepted Answer

A) the primary audience 
B) the age structure of the company 
C) the needs and expectations of the employees 
D) the expected reaction from readers 
E) the key decision-makers among the employees 
A) the primary audience 
B) the age structure of the company 
C) the needs and expectations of the employees 
D) the expected reaction from readers 
E) the key decision-makers among the employees

Which of the following is an advantage of visual communication methods over oral and written media?

Gathering information through formal or informal methods is usually done in the writing stage.

The activities of revising,producing,proofreading,and distributing a message take place in the ________ stage of the writing process.

A travel agency is advertising a new holiday package.Which of the following information about the destination is NOT pertinent for the target audience?

One of the drawbacks of using email is its ________.

Which of the following sets of activities is undertaken after a message is composed?

________ is the process of using a graphic method to generate and organize ideas.It begins with a main idea and then branches out,connecting all other related ideas to the main idea.

Telephone calls,teleconferencing,voice-mail messages,and audio recordings such as compact discs and podcasts are collectively known as ________.

In which of the following cases will a direct approach be the appropriate message strategy?

Oral media include face-to-face conversation,speeches,presentations,and meetings.

________ is the technology used to superimpose computer-generated text,graphics,or sounds onto a user's physical domain,either on a device display or directly onto the physical world itself.

Converting audio signals to computer data is known as ________.

Today's email systems are electronic versions of oral media.

Which of the following activities takes place during the planning stage of the writing process?

________ is an important element in the storytelling technique for business communication because it helps readers personalize the message.

Amy needs to draft an email explaining income tax procedures to all the employees of her company.Which of the following should she find out to help her decide what to write?

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 3: Planning Business Messages

Which of the following is an advantage of visual communication methods over oral and written media?

Gathering information through formal or informal methods is usually done in the writing stage.

The activities of revising,producing,proofreading,and distributing a message take place in the ________ stage of the writing process.

A travel agency is advertising a new holiday package.Which of the following information about the destination is NOT pertinent for the target audience?

One of the drawbacks of using email is its ________.

Which of the following sets of activities is undertaken after a message is composed?

________ is the process of using a graphic method to generate and organize ideas.It begins with a main idea and then branches out,connecting all other related ideas to the main idea.

Telephone calls,teleconferencing,voice-mail messages,and audio recordings such as compact discs and podcasts are collectively known as ________.

In which of the following cases will a direct approach be the appropriate message strategy?

Oral media include face-to-face conversation,speeches,presentations,and meetings.

________ is the technology used to superimpose computer-generated text,graphics,or sounds onto a user's physical domain,either on a device display or directly onto the physical world itself.

Converting audio signals to computer data is known as ________.

Today's email systems are electronic versions of oral media.

Which of the following activities takes place during the planning stage of the writing process?

________ is an important element in the storytelling technique for business communication because it helps readers personalize the message.

Amy needs to draft an email explaining income tax procedures to all the employees of her company.Which of the following should she find out to help her decide what to write?

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters