Question 1

How can a company benefit from a just-in-time logistics system?

Accepted Answer

With such systems, producers and retaile

Question 2

Which of the following is a difference between warehouses and distribution centres?

Accepted Answer

A) warehouses are used to store agricultural products, while distribution centres are used to store nonagricultural products. 
B) warehouses store goods for moderate to long periods, while distribution centres are used to move goods rather than just store them. 
C) warehouses are always owned by a producer, while distribution centres are rented. 
D) warehouses are more likely to use newer, computer-controlled systems, while distribution centres generally use outdated materials-handling methods. 
E) warehouses are exclusively used by government agencies, while distribution centres are exclusively used by private businesses. 
A) warehouses are used to store agricultural products, while distribution centres are used to store nonagricultural products. 
B) warehouses store goods for moderate to long periods, while distribution centres are used to move goods rather than just store them. 
C) warehouses are always owned by a producer, while distribution centres are rented. 
D) warehouses are more likely to use newer, computer-controlled systems, while distribution centres generally use outdated materials-handling methods. 
E) warehouses are exclusively used by government agencies, while distribution centres are exclusively used by private businesses.

Question 3

________ distribution is a product distribution strategy that involves stocking a product in as many outlets as possible.

Accepted Answer

A) Selective 
B) Exclusive 
C) Intensive 
D) Exponential 
E) Comprehensive 
A) Selective 
B) Exclusive 
C) Intensive 
D) Exponential 
E) Comprehensive

Question 4

Which of the following creates the shortest distribution channel between a producer and a customer?

Accepted Answer

A) retail marketing 
B) indirect marketing 
C) share marketing 
D) direct marketing 
E) wholesale marketing 
A) retail marketing 
B) indirect marketing 
C) share marketing 
D) direct marketing 
E) wholesale marketing

Question 5

Mintel Agro provides raw materials in the form of agricultural products to Kiltmark Food Company. Kiltmark produces flour-based edible products, which it distributes to a wholesale company called Yellowstar Trading. Yellowstar Trading then sells Kiltmark products to the discount retailer, Stroos. Stroos sells the products to consumers. Which of the following is considered a marketing intermediary in these transactions?

Accepted Answer

A) only Kiltmark 
B) only Stroos 
C) only Yellowstar Trading 
D) both Yellowstar Trading and Stroos 
E) both Stroos and Mintel Agro 
A) only Kiltmark 
B) only Stroos 
C) only Yellowstar Trading 
D) both Yellowstar Trading and Stroos 
E) both Stroos and Mintel Agro

Question 6

Which of the following is most efficient for short hauls of high-value merchandise and is highly flexible in its routing and time schedules?

Accepted Answer

A) water carriers 
B) pipeline 
C) trucks 
D) air carriers 
E) railroads 
A) water carriers 
B) pipeline 
C) trucks 
D) air carriers 
E) railroads

Question 7

How do channel members add value to a marketing system?

Accepted Answer

Intermediaries reduce the amount of work

Question 8

Which of the following is true of downstream channels in a company's supply chain?

Accepted Answer

A) They provide their expertise in product design. 
B) They manufacture the products of the company. 
C) They supply raw materials and components to the company. 
D) They contribute financially to the company during production. 
E) They form an intermediary link between the company and its customers. 
A) They provide their expertise in product design. 
B) They manufacture the products of the company. 
C) They supply raw materials and components to the company. 
D) They contribute financially to the company during production. 
E) They form an intermediary link between the company and its customers.

Question 9

Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.

Accepted Answer

A) True 
 B)False

Question 10

A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n)________.

Accepted Answer

A) corporate vertical marketing system 
B) contractual vertical marketing system 
C) direct marketing system 
D) horizontal marketing system 
E) administered vertical marketing system 
A) corporate vertical marketing system 
B) contractual vertical marketing system 
C) direct marketing system 
D) horizontal marketing system 
E) administered vertical marketing system

Question 11

Under the strategy of exclusive distribution, a seller allows only certain retail outlets to carry its products.

Accepted Answer

A) True 
 B)False

Question 12

The Memphis Rock chain of restaurants has a deal with WestEnd Cola, according to which it will serve only WestEnd sodas at its restaurants. What strategy has most likely been adopted by WestEnd Cola?

Accepted Answer

A) horizontal price fixing 
B) disintermediation 
C) exclusive distribution 
D) selective distribution 
E) horizontal integration 
A) horizontal price fixing 
B) disintermediation 
C) exclusive distribution 
D) selective distribution 
E) horizontal integration

Question 13

Which type of channel arrangement does a franchise organization most likely follow?

Accepted Answer

A) administered vertical marketing system 
B) horizontal marketing system 
C) contractual vertical marketing system 
D) corporate vertical marketing system 
E) direct marketing system 
A) administered vertical marketing system 
B) horizontal marketing system 
C) contractual vertical marketing system 
D) corporate vertical marketing system 
E) direct marketing system

Question 14

________ represent a buyer or seller on a more permanent basis.

Accepted Answer

A) Brokers 
B) Franchises 
C) Agents 
D) Retailers 
E) Intermediaries 
A) Brokers 
B) Franchises 
C) Agents 
D) Retailers 
E) Intermediaries

Question 15

Disintermediation has occurred when an online marketer takes business away from traditional brick-and-mortar retailers.

Accepted Answer

A) True 
 B)False

Question 16

How have changes in technology and the growth of online marketing affected the design of marketing channels?

Accepted Answer

Changes in technology and the growth of

Question 17

A ________ is highly automated and designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible.

Accepted Answer

A) distribution centre 
B) storage warehouse 
C) cold storage unit 
D) controlled-atmosphere unit 
E) storage silo 
A) distribution centre 
B) storage warehouse 
C) cold storage unit 
D) controlled-atmosphere unit 
E) storage silo

Question 18

Bateman Gray Motors sells the cars it produces using dedicated dealers who only sell Bateman Gray's products at their outlets. What kind of marketing strategy has Bateman Gray adopted with its car dealers?

Accepted Answer

A) direct marketing 
B) exclusive distribution 
C) disintermediation 
D) horizontal integration 
E) vertical integration 
A) direct marketing 
B) exclusive distribution 
C) disintermediation 
D) horizontal integration 
E) vertical integration

Question 19

Pastaliano is a restaurant based in Illinois that exclusively sells Italian food. Pastaliano sells the rights to its recipes to a British firm, Clover Trading, which then opens an outlet in London under the Pastaliano brand name. Which kind of channel arrangement does Pastaliano most likely have with Clover Trading?

Accepted Answer

A) a horizontal marketing system 
B) a direct marketing system 
C) an administered vertical marketing system 
D) a contractual vertical marketing system 
E) a corporate vertical marketing system 
A) a horizontal marketing system 
B) a direct marketing system 
C) an administered vertical marketing system 
D) a contractual vertical marketing system 
E) a corporate vertical marketing system

Question 20

Producers use marketing intermediaries because they ________.

Accepted Answer

A) create greater efficiency in making goods available to target markets 
B) supply inexpensive raw materials for manufacturing products 
C) provide technical expertise for faster production 
D) monitor day-to-day activities during production 
E) form a part of the company's direct channel 
A) create greater efficiency in making goods available to target markets 
B) supply inexpensive raw materials for manufacturing products 
C) provide technical expertise for faster production 
D) monitor day-to-day activities during production 
E) form a part of the company's direct channel

How can a company benefit from a just-in-time logistics system?

Which of the following is a difference between warehouses and distribution centres?

________ distribution is a product distribution strategy that involves stocking a product in as many outlets as possible.

Which of the following creates the shortest distribution channel between a producer and a customer?

Which of the following is most efficient for short hauls of high-value merchandise and is highly flexible in its routing and time schedules?

How do channel members add value to a marketing system?

Which of the following is true of downstream channels in a company's supply chain?

Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.

A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n)________.

Under the strategy of exclusive distribution, a seller allows only certain retail outlets to carry its products.

The Memphis Rock chain of restaurants has a deal with WestEnd Cola, according to which it will serve only WestEnd sodas at its restaurants. What strategy has most likely been adopted by WestEnd Cola?

Which type of channel arrangement does a franchise organization most likely follow?

________ represent a buyer or seller on a more permanent basis.

Disintermediation has occurred when an online marketer takes business away from traditional brick-and-mortar retailers.

How have changes in technology and the growth of online marketing affected the design of marketing channels?

A ________ is highly automated and designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible.

Bateman Gray Motors sells the cars it produces using dedicated dealers who only sell Bateman Gray's products at their outlets. What kind of marketing strategy has Bateman Gray adopted with its car dealers?

Producers use marketing intermediaries because they ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing, Social Responsibility and Ethics

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters

Exam 11: Marketing Channels

How can a company benefit from a just-in-time logistics system?

Which of the following is a difference between warehouses and distribution centres?

________ distribution is a product distribution strategy that involves stocking a product in as many outlets as possible.

Which of the following creates the shortest distribution channel between a producer and a customer?

Which of the following is most efficient for short hauls of high-value merchandise and is highly flexible in its routing and time schedules?

How do channel members add value to a marketing system?

Which of the following is true of downstream channels in a company's supply chain?

Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.

A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n)________.

Under the strategy of exclusive distribution, a seller allows only certain retail outlets to carry its products.

The Memphis Rock chain of restaurants has a deal with WestEnd Cola, according to which it will serve only WestEnd sodas at its restaurants. What strategy has most likely been adopted by WestEnd Cola?

Which type of channel arrangement does a franchise organization most likely follow?

________ represent a buyer or seller on a more permanent basis.

Disintermediation has occurred when an online marketer takes business away from traditional brick-and-mortar retailers.

How have changes in technology and the growth of online marketing affected the design of marketing channels?

A ________ is highly automated and designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible.

Bateman Gray Motors sells the cars it produces using dedicated dealers who only sell Bateman Gray's products at their outlets. What kind of marketing strategy has Bateman Gray adopted with its car dealers?

Producers use marketing intermediaries because they ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing, Social Responsibility and Ethics

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters