Question 1

Differentiate between the three types of franchises and provide examples of each type.

Accepted Answer

There are three types of franchises. The

Question 2

What is the difference between a storage warehouse and a distribution warehouse?

Accepted Answer

Storage warehouses store goods

Question 3

In supply chain management, moving products and materials from suppliers to the factory is known as ________ logistics.

Accepted Answer

A) outbound 
B) reverse 
C) inbound 
D) downstream 
E) inventory 
A) outbound 
B) reverse 
C) inbound 
D) downstream 
E) inventory

Question 4

Which of the following is true of an exclusive dealing arrangement between a producer and a dealer?

Accepted Answer

A) It prohibits the producer from selling outside the dealer's territory. 
B) It prevents the producer from using any other dealer to sell its products regardless of geographical area. 
C) It gives the producer's products more shelf power compared to a competitor's products being sold by the dealer. 
D) It can be considered illegal if it increases competition substantially. 
E) It does not allow other producers to sell to that dealer. 
A) It prohibits the producer from selling outside the dealer's territory. 
B) It prevents the producer from using any other dealer to sell its products regardless of geographical area. 
C) It gives the producer's products more shelf power compared to a competitor's products being sold by the dealer. 
D) It can be considered illegal if it increases competition substantially. 
E) It does not allow other producers to sell to that dealer.

Question 5

In a ________, producers, wholesalers, and retailers act as a unified system. In such a structure, one channel member owns the others, has contracts with them, or has so much power that they all cooperate.

Accepted Answer

A) direct marketing system 
B) horizontal distribution channel 
C) lateral marketing system 
D) conventional distribution channel 
E) vertical marketing system 
A) direct marketing system 
B) horizontal distribution channel 
C) lateral marketing system 
D) conventional distribution channel 
E) vertical marketing system

Question 6

Distinguish between the three distribution strategies.

Accepted Answer

Producers of convenience products and co

Question 7

Which of the following is true of a conventional distribution channel?

Accepted Answer

A) It has each channel member acting as a separate business unit trying to maximize its own profits. 
B) It consists of producers selling their products directly to customers without the use of intermediaries. 
C) It has one channel member owning the other channel members. 
D) It is a distribution channel where a producer is owner of all the other channel members. 
E) It has all members of the channel working together as a single organization. 
A) It has each channel member acting as a separate business unit trying to maximize its own profits. 
B) It consists of producers selling their products directly to customers without the use of intermediaries. 
C) It has one channel member owning the other channel members. 
D) It is a distribution channel where a producer is owner of all the other channel members. 
E) It has all members of the channel working together as a single organization.

Question 8

Give two examples of multichannel distribution systems.

Accepted Answer

Students' answers will vary. Examples ma

Question 9

The key to managing inventory is to balance the costs and benefits of carrying larger inventories with the costs and benefits of holding less.

Accepted Answer

A) True 
 B)False

Question 10

________ involves combining two or more systems of transportation to move products.

Accepted Answer

A) Vertical transportation 
B) Disintermediation 
C) Just-in-time management 
D) Vertical integration 
E) Multimodal transportation 
A) Vertical transportation 
B) Disintermediation 
C) Just-in-time management 
D) Vertical integration 
E) Multimodal transportation

Question 11

In an administered VMS, the producer assumes the leadership position in a distribution channel by default.

Accepted Answer

A) True 
 B)False

Question 12

A vertical marketing system is one in which the producer is always the dominant member of the channel.

Accepted Answer

A) True 
 B)False

Question 13

For over ten years, Erudite, a publishing and educational company that produces college textbooks, has been selling its books online through studysmart.com, a popular online retailer that sells textbooks published by different companies. Recently, Erudite stopped selling its books through studysmart.com and set up its own website for selling its books. This change in channel organization is called ________.

Accepted Answer

A) disintermediation 
B) intensive distribution 
C) brokering 
D) franchising 
E) selective distribution 
A) disintermediation 
B) intensive distribution 
C) brokering 
D) franchising 
E) selective distribution

Question 14

In a logistics system, minimizing distribution costs most likely involves ________.

Accepted Answer

A) flexible assortments 
B) large shipping lots 
C) rapid delivery 
D) large inventories 
E) liberal return policies 
A) flexible assortments 
B) large shipping lots 
C) rapid delivery 
D) large inventories 
E) liberal return policies

Question 15

From a producer's point of view, a greater number of levels in a supply chain means less control and greater channel complexity.

Accepted Answer

A) True 
 B)False

Question 16

In which of the following situations is a producer guaranteed full control over product sales?

Accepted Answer

A) a corporate marketing channel 
B) a direct marketing channel 
C) a contractual distribution channel 
D) a horizontal marketing system 
E) an administered marketing system 
A) a corporate marketing channel 
B) a direct marketing channel 
C) a contractual distribution channel 
D) a horizontal marketing system 
E) an administered marketing system

Question 17

Which of the following is an example of a horizontal conflict in a distribution channel?

Accepted Answer

A) a Nike shoe dealer complaining that the shoes provided to the dealer are defective 
B) a Ford car dealer complaining that another Ford dealer is underpricing the same models 
C) a FedEx agent complaining that a DHL agent is cutting off his business 
D) a Walmart executive complaining to a Pepsi executive for not replenishing stocks on time 
E) a Gucci executive complaining to Gucci's suppliers of delays in shipping consignments 
A) a Nike shoe dealer complaining that the shoes provided to the dealer are defective 
B) a Ford car dealer complaining that another Ford dealer is underpricing the same models 
C) a FedEx agent complaining that a DHL agent is cutting off his business 
D) a Walmart executive complaining to a Pepsi executive for not replenishing stocks on time 
E) a Gucci executive complaining to Gucci's suppliers of delays in shipping consignments

Question 18

Which mode of transportation is best for carrying perishable goods to distant markets?

Accepted Answer

A) railroads 
B) water carriers 
C) trucks 
D) air carriers 
E) pipelines 
A) railroads 
B) water carriers 
C) trucks 
D) air carriers 
E) pipelines

Question 19

A horizontal marketing system can develop between a company and its competitor.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is a marketing intermediary?

Accepted Answer

A) customers 
B) producers 
C) manufacturers 
D) retailers 
E) advertisers 
A) customers 
B) producers 
C) manufacturers 
D) retailers 
E) advertisers

Differentiate between the three types of franchises and provide examples of each type.

What is the difference between a storage warehouse and a distribution warehouse?

In supply chain management, moving products and materials from suppliers to the factory is known as ________ logistics.

Which of the following is true of an exclusive dealing arrangement between a producer and a dealer?

In a ________, producers, wholesalers, and retailers act as a unified system. In such a structure, one channel member owns the others, has contracts with them, or has so much power that they all cooperate.

Distinguish between the three distribution strategies.

Which of the following is true of a conventional distribution channel?

Give two examples of multichannel distribution systems.

The key to managing inventory is to balance the costs and benefits of carrying larger inventories with the costs and benefits of holding less.

________ involves combining two or more systems of transportation to move products.

In an administered VMS, the producer assumes the leadership position in a distribution channel by default.

A vertical marketing system is one in which the producer is always the dominant member of the channel.

In a logistics system, minimizing distribution costs most likely involves ________.

From a producer's point of view, a greater number of levels in a supply chain means less control and greater channel complexity.

In which of the following situations is a producer guaranteed full control over product sales?

Which of the following is an example of a horizontal conflict in a distribution channel?

Which mode of transportation is best for carrying perishable goods to distant markets?

A horizontal marketing system can develop between a company and its competitor.

Which of the following is a marketing intermediary?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing, Social Responsibility and Ethics

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters

Exam 11: Marketing Channels

Differentiate between the three types of franchises and provide examples of each type.

What is the difference between a storage warehouse and a distribution warehouse?

In supply chain management, moving products and materials from suppliers to the factory is known as ________ logistics.

Which of the following is true of an exclusive dealing arrangement between a producer and a dealer?

In a ________, producers, wholesalers, and retailers act as a unified system. In such a structure, one channel member owns the others, has contracts with them, or has so much power that they all cooperate.

Distinguish between the three distribution strategies.

Which of the following is true of a conventional distribution channel?

Give two examples of multichannel distribution systems.

The key to managing inventory is to balance the costs and benefits of carrying larger inventories with the costs and benefits of holding less.

________ involves combining two or more systems of transportation to move products.

In an administered VMS, the producer assumes the leadership position in a distribution channel by default.

A vertical marketing system is one in which the producer is always the dominant member of the channel.

In a logistics system, minimizing distribution costs most likely involves ________.

From a producer's point of view, a greater number of levels in a supply chain means less control and greater channel complexity.

In which of the following situations is a producer guaranteed full control over product sales?

Which of the following is an example of a horizontal conflict in a distribution channel?

Which mode of transportation is best for carrying perishable goods to distant markets?

A horizontal marketing system can develop between a company and its competitor.

Which of the following is a marketing intermediary?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing, Social Responsibility and Ethics

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters