Question 1

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

Accepted Answer

A) Web site 
B) e-mail 
C) social media 
D) offline media 
A) Web site 
B) e-mail 
C) social media 
D) offline media

Question 2

Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?

Accepted Answer

A) physical design 
B) logical design 
C) testing plan 
D) co-location plan 
A) physical design 
B) logical design 
C) testing plan 
D) co-location plan

Question 3

Most of the time required to maintain an e-commerce site is spent on:

Accepted Answer

A) debugging code. 
B) responding to emergency situations. 
C) general administration and making changes and enhancements to the system. 
D) changes in reports, data files, and links to backend databases. 
A) debugging code. 
B) responding to emergency situations. 
C) general administration and making changes and enhancements to the system. 
D) changes in reports, data files, and links to backend databases.

Question 4

When developing an e-commerce presence, it is important to understand that the business must drive technology decisions, not the reverse.

Accepted Answer

A) True 
 B)False

Question 5

The annual maintenance cost for a Web site is typically much lower than its development cost.

Accepted Answer

A) True 
 B)False

Question 6

Building which of the following is the most expensive path to creating a mobile presence?

Accepted Answer

A) native app 
B) mobile Web site 
C) mobile Web app 
D) hybrid HTTP 
A) native app 
B) mobile Web site 
C) mobile Web app 
D) hybrid HTTP

Question 7

Which of the following would you use to verify that links on Web pages are valid?

Accepted Answer

A) HTTP 
B) FTP 
C) data capture tools 
D) site management tools 
A) HTTP 
B) FTP 
C) data capture tools 
D) site management tools

Question 8

The Web server software used has a significant impact on how a Web site's Web pages look on a user's computer.

Accepted Answer

A) True 
 B)False

Question 9

All of the following are methods of improving the processing architecture of a Web site except:

Accepted Answer

A) separating static content from dynamic content. 
B) optimizing ASP code. 
C) optimizing the database schema. 
D) adding Web servers. 
A) separating static content from dynamic content. 
B) optimizing ASP code. 
C) optimizing the database schema. 
D) adding Web servers.

Question 10

All of the following are simple steps for optimizing Web page content that can reduce response times except:

Accepted Answer

A) reducing unnecessary HTML comments. 
B) segmenting computer servers to perform dedicated functions. 
C) using more efficient graphics. 
D) avoiding unnecessary links to other pages on the site. 
A) reducing unnecessary HTML comments. 
B) segmenting computer servers to perform dedicated functions. 
C) using more efficient graphics. 
D) avoiding unnecessary links to other pages on the site.

Question 11

The primary way a Web site is able to personalize the content presented to a visitor is through the use of:

Accepted Answer

A) privacy policies. 
B) cookies. 
C) accessibility rules. 
D) site management tools. 
A) privacy policies. 
B) cookies. 
C) accessibility rules. 
D) site management tools.

Question 12

Which of the following statements about mobile Web sites is not true?

Accepted Answer

A) Mobile Web sites run on a firm's servers, just like a traditional Web site. 
B) Mobile Web sites can be built using standard Web tools such as server-side HTML, Linux, PHP and SQL. 
C) Generally, mobile Web sites operate more quickly than traditional Web sites viewed on a desktop computer connected to a broadband office network. 
D) Most large firms today have mobile Web sites. 
A) Mobile Web sites run on a firm's servers, just like a traditional Web site. 
B) Mobile Web sites can be built using standard Web tools such as server-side HTML, Linux, PHP and SQL. 
C) Generally, mobile Web sites operate more quickly than traditional Web sites viewed on a desktop computer connected to a broadband office network. 
D) Most large firms today have mobile Web sites.

Question 13

Which of the following helps you engage your customers in a conversation?

Accepted Answer

A) shopping cart 
B) product database 
C) on-site blog 
D) site tracking and reporting system 
A) shopping cart 
B) product database 
C) on-site blog 
D) site tracking and reporting system

Question 14

Django is based on which of the following?

Accepted Answer

A) PHP 
B) Python 
C) Perl 
D) Ruby on Rails 
A) PHP 
B) Python 
C) Perl 
D) Ruby on Rails

Question 15

Which of the following is not part of the LAMP open source Web development model?

Accepted Answer

A) Linux 
B) Apache 
C) Microsoft IIS 
D) PHP 
A) Linux 
B) Apache 
C) Microsoft IIS 
D) PHP

Question 16

Apache Web server software works with Linux and Unix operating systems.

Accepted Answer

A) True 
 B)False

Question 17

What tools or technologies are available for providing interactivity and active content on a Web site and what functionality do they add? Describe at least five.

Accepted Answer

Among the tools that are available for p

Question 18

Which of the following is used to process certificates and private/public key information?

Accepted Answer

A) HTTP 
B) Secure Sockets Layer/Transport Layer Security 
C) File Transfer Protocol 
D) data capture tools 
A) HTTP 
B) Secure Sockets Layer/Transport Layer Security 
C) File Transfer Protocol 
D) data capture tools

Question 19

Which of the following types of sites typically needs a high percentage of secure pages?

Accepted Answer

A) Web services 
B) customer self-service 
C) trading 
D) publishing/subscription 
A) Web services 
B) customer self-service 
C) trading 
D) publishing/subscription

Question 20

Which of the following is not a main factor in determining the overall demand on an e-commerce site?

Accepted Answer

A) file sizes of Web pages being served 
B) number of simultaneous users in peak periods 
C) speed of legacy applications that are needed to supply data to Web pages 
D) whether content is dynamic or static 
A) file sizes of Web pages being served 
B) number of simultaneous users in peak periods 
C) speed of legacy applications that are needed to supply data to Web pages 
D) whether content is dynamic or static

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?

Most of the time required to maintain an e-commerce site is spent on:

When developing an e-commerce presence, it is important to understand that the business must drive technology decisions, not the reverse.

The annual maintenance cost for a Web site is typically much lower than its development cost.

Building which of the following is the most expensive path to creating a mobile presence?

Which of the following would you use to verify that links on Web pages are valid?

The Web server software used has a significant impact on how a Web site's Web pages look on a user's computer.

All of the following are methods of improving the processing architecture of a Web site except:

All of the following are simple steps for optimizing Web page content that can reduce response times except:

The primary way a Web site is able to personalize the content presented to a visitor is through the use of:

Which of the following statements about mobile Web sites is not true?

Which of the following helps you engage your customers in a conversation?

Django is based on which of the following?

Which of the following is not part of the LAMP open source Web development model?

Apache Web server software works with Linux and Unix operating systems.

What tools or technologies are available for providing interactivity and active content on a Web site and what functionality do they add? Describe at least five.

Which of the following is used to process certificates and private/public key information?

Which of the following types of sites typically needs a high percentage of secure pages?

Which of the following is not a main factor in determining the overall demand on an e-commerce site?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?

Most of the time required to maintain an e-commerce site is spent on:

When developing an e-commerce presence, it is important to understand that the business must drive technology decisions, not the reverse.

The annual maintenance cost for a Web site is typically much lower than its development cost.

Building which of the following is the most expensive path to creating a mobile presence?

Which of the following would you use to verify that links on Web pages are valid?

The Web server software used has a significant impact on how a Web site's Web pages look on a user's computer.

All of the following are methods of improving the processing architecture of a Web site except:

All of the following are simple steps for optimizing Web page content that can reduce response times except:

The primary way a Web site is able to personalize the content presented to a visitor is through the use of:

Which of the following statements about mobile Web sites is not true?

Which of the following helps you engage your customers in a conversation?

Django is based on which of the following?

Which of the following is not part of the LAMP open source Web development model?

Apache Web server software works with Linux and Unix operating systems.

What tools or technologies are available for providing interactivity and active content on a Web site and what functionality do they add? Describe at least five.

Which of the following is used to process certificates and private/public key information?

Which of the following types of sites typically needs a high percentage of secure pages?

Which of the following is not a main factor in determining the overall demand on an e-commerce site?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters