Question 1

Why is the management team such an important element of a business model?

Accepted Answer

A strong management team gives a model i

Question 2

Which of the following is not a community provider?

Accepted Answer

A) LinkedIn 
B) Facebook 
C) Priceline 
D) Pinterest 
A) LinkedIn 
B) Facebook 
C) Priceline 
D) Pinterest

Question 3

Scale economies are efficiencies that result from flattening the hierarchy of an organization.

Accepted Answer

A) True 
 B)False

Question 4

Which element of the business model addresses what a firm provides that other firms do not and cannot?

Accepted Answer

A) revenue model 
B) competitive advantage 
C) market strategy 
D) value proposition 
A) revenue model 
B) competitive advantage 
C) market strategy 
D) value proposition

Question 5

Which of the following is an example of the subscription revenue model?

Accepted Answer

A) eHarmony 
B) eBay 
C) E*Trade 
D) Twitter 
A) eHarmony 
B) eBay 
C) E*Trade 
D) Twitter

Question 6

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

Accepted Answer

The ubiquity of e-commerce creates new m

Question 7

An example of a company using the content provider model is:

Accepted Answer

A) Priceline. 
B) Rhapsody. 
C) Dell. 
D) eBay. 
A) Priceline. 
B) Rhapsody. 
C) Dell. 
D) eBay.

Question 8

Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?

Accepted Answer

A) incubators 
B) angel investors 
C) crowdfunders 
D) venture capital investors 
A) incubators 
B) angel investors 
C) crowdfunders 
D) venture capital investors

Question 9

The term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment.

Accepted Answer

A) True 
 B)False

Question 10

A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

Accepted Answer

A) scope 
B) differentiation 
C) cost 
D) focus 
A) scope 
B) differentiation 
C) cost 
D) focus

Question 11

Firms that fail to produce returns greater than alternative investments typically go out of business.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following would be considered an indirect competitor of Priceline?

Accepted Answer

A) Travelocity 
B) Expedia 
C) Orbitz 
D) TripAdvisor 
A) Travelocity 
B) Expedia 
C) Orbitz 
D) TripAdvisor

Question 13

________ create and sell access to digital markets.

Accepted Answer

A) E-distributors 
B) Portals 
C) E-procurement firms 
D) Market creators 
A) E-distributors 
B) Portals 
C) E-procurement firms 
D) Market creators

Question 14

Portals primarily generate revenue in all of the following ways except:

Accepted Answer

A) charging advertisers for ad placement. 
B) collecting transaction fees. 
C) sales of goods. 
D) charging subscription fees. 
A) charging advertisers for ad placement. 
B) collecting transaction fees. 
C) sales of goods. 
D) charging subscription fees.

Question 15

The basic value proposition of community providers is:

Accepted Answer

A) they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. 
B) they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers. 
C) they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact. 
D) they increase customers' productivity by helping them get things done faster and more cheaply. 
A) they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. 
B) they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers. 
C) they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact. 
D) they increase customers' productivity by helping them get things done faster and more cheaply.

Question 16

All of the following are business models employed in the online music industry except:

Accepted Answer

A) subscription. 
B) peer-to-peer streaming. 
C) download-and-own. 
D) cloud streaming. 
A) subscription. 
B) peer-to-peer streaming. 
C) download-and-own. 
D) cloud streaming.

Question 17

A company's strong linkages with its customers increase switching costs.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is not a primary activity in a firm value chain?

Accepted Answer

A) outbound logistics 
B) finance/accounting 
C) operations 
D) after-sales service 
A) outbound logistics 
B) finance/accounting 
C) operations 
D) after-sales service

Question 19

Stickiness is an important attribute for which of the following revenue models?

Accepted Answer

A) advertising revenue model 
B) subscription revenue model 
C) transaction fee revenue model 
D) sales revenue model 
A) advertising revenue model 
B) subscription revenue model 
C) transaction fee revenue model 
D) sales revenue model

Question 20

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

Accepted Answer

A) Walmart 
B) Sears 
C) Bluefly 
D) Staples 
A) Walmart 
B) Sears 
C) Bluefly 
D) Staples

Why is the management team such an important element of a business model?

Which of the following is not a community provider?

Scale economies are efficiencies that result from flattening the hierarchy of an organization.

Which element of the business model addresses what a firm provides that other firms do not and cannot?

Which of the following is an example of the subscription revenue model?

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

An example of a company using the content provider model is:

Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?

The term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment.

A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

Firms that fail to produce returns greater than alternative investments typically go out of business.

Which of the following would be considered an indirect competitor of Priceline?

________ create and sell access to digital markets.

Portals primarily generate revenue in all of the following ways except:

The basic value proposition of community providers is:

All of the following are business models employed in the online music industry except:

A company's strong linkages with its customers increase switching costs.

Which of the following is not a primary activity in a firm value chain?

Stickiness is an important attribute for which of the following revenue models?

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 2: E-Commerce Business Models and Concepts

Why is the management team such an important element of a business model?

Which of the following is not a community provider?

Scale economies are efficiencies that result from flattening the hierarchy of an organization.

Which element of the business model addresses what a firm provides that other firms do not and cannot?

Which of the following is an example of the subscription revenue model?

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

An example of a company using the content provider model is:

Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?

The term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment.

A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

Firms that fail to produce returns greater than alternative investments typically go out of business.

Which of the following would be considered an indirect competitor of Priceline?

________ create and sell access to digital markets.

Portals primarily generate revenue in all of the following ways except:

The basic value proposition of community providers is:

All of the following are business models employed in the online music industry except:

A company's strong linkages with its customers increase switching costs.

Which of the following is not a primary activity in a firm value chain?

Stickiness is an important attribute for which of the following revenue models?

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters