Exam 17: Promotions

________ is a contractual arrangement between the manufacturer and the resellers, in which the manufacturer agrees to pay a part or all of the advertising expenses incurred by the resellers.

Compare and contrast bonus packs and banded packs.

Nike is not a sponsor of the Olympics, but during the last summer Olympics, Nike ran a "Bronze, Silver, and Gold" promotion while the games were occurring. Name and describe this marketing activity.

Refer to the passage below to answer the questions that follow. Everyone knows McDonald's, the worldwide fast food chain. McDonald's has used consumer promotions for years. Restaurants offer a kids' Happy Meal that always includes a toy, and often times the package itself is a promotion, such as pumpkin buckets at Halloween. McDonald's has also used a promotion patterned after the popular Monopoly game, in which everyone wins something small, like a soft drink or french fries, but one participant could win $1 million dollars. The Monopoly promotion usually lasts several months. McDonald's also participates in promotions with movies, such as Star Wars and several Disney movies. Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase. -What type of partnership program does McDonald's enter into when its promotions are related to movies?

Games and sweepstakes are both types of contests, only differing by the length of time they run.

When two companies come together to offer a product, the effort is called ________.

Which of the following is the most reasonable criticism of sales promotion?

Trade promotions are most important in which of the following types of strategies?

Allan has worked in the advertising creative field for many years and is moving into sales promotion creation for his agency's clients. Although he is aware that consumers and the trade are primary target audiences for sales promotion, he just learned that there is another target audience. What is it?

A manufacturer-designed display distributed to retailers who use it to call their customers' attention to product promotions is known as a spiff.

Refer to the passage below to answer the questions that follow. Everyone knows McDonald's, the worldwide fast food chain. McDonald's has used consumer promotions for years. Restaurants offer a kids' Happy Meal that always includes a toy, and often times the package itself is a promotion, such as pumpkin buckets at Halloween. McDonald's has also used a promotion patterned after the popular Monopoly game, in which everyone wins something small, like a soft drink or french fries, but one participant could win $1 million dollars. The Monopoly promotion usually lasts several months. McDonald's also participates in promotions with movies, such as Star Wars and several Disney movies. Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase. -What type of consumer promotion is the toy in the Happy Meal?

Louis is a food broker who calls on independently owned grocery stores in Louisiana and Mississippi. Part of his job is to assist grocers with product displays. Manufacturers provide information for him in the form of retailer kits. Describe this type of trade promotion.

Which of the following most accurately describes an objective of advertising?

Refer to the passage below to answer the questions that follow. Kraft is known for its cheese products, but the company also manufactures several consumer packaged goods products, such as mayonnaise, salad dressing, barbeque sauce, macaroni and cheese, and other types of food products sold in grocery stores. A large portion of Kraft's marketing communication budget is spent on incentives given to wholesalers and retailers to get the company's products to the consumers. -What are the two primary roles of the type of promotion used by Kraft in this example?

Which of the following is NOT a type of trade promotion?

The goal of creating a payout plan is to produce promotions that increase ________.

Tropicana Orange Juice had a promotion in which consumers could send in 10 UPC symbols along with $4.95 for shipping and handling and receive a nice Hawaiian shirt in return. Which type of premium is this?

Turnover rate is an important measure of a promotion's effectiveness.

A price deal is a temporary price reduction or a sale price.

Refer to the passage below to answer the questions that follow. Everyone knows McDonald's, the worldwide fast food chain. McDonald's has used consumer promotions for years. Restaurants offer a kids' Happy Meal that always includes a toy, and often times the package itself is a promotion, such as pumpkin buckets at Halloween. McDonald's has also used a promotion patterned after the popular Monopoly game, in which everyone wins something small, like a soft drink or french fries, but one participant could win $1 million dollars. The Monopoly promotion usually lasts several months. McDonald's also participates in promotions with movies, such as Star Wars and several Disney movies. Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase. -What type of premium is the Happy Meals pumpkin bucket?