Allan Has Worked in the Advertising Creative Field for Many

Allan has worked in the advertising creative field for many years and is moving into sales promotion creation for his agency's clients. Although he is aware that consumers and the trade are primary target audiences for sales promotion, he just learned that there is another target audience. What is it?

A) government agencies
B) local media
C) special interest groups
D) sales force
E) vendors

Correct Answer:

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