Refer to the Passage Below to Answer the Questions That

Refer to the passage below to answer the questions that follow.
Kraft is known for its cheese products, but the company also manufactures several consumer packaged goods products, such as mayonnaise, salad dressing, barbeque sauce, macaroni and cheese, and other types of food products sold in grocery stores. A large portion of Kraft's marketing communication budget is spent on incentives given to wholesalers and retailers to get the company's products to the consumers.
-What are the two primary roles of the type of promotion used by Kraft in this example?

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Kraft is targeting the trade, and the tw...

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