Exam 17: Promotions

What is the ultimate goal of sales promotion?

Which of the following statements regarding sales promotion is false?

Sales manuals, training programs, and supportive materials are all examples of ________.

The consumer promotion that is a tangible reward for a particular act, usually purchasing a product or visiting the point-of-purchase, is known as a ________.

Which of the following is NOT a type of partnership program?

When promoting Corn Crunchies, marketers wanted to emphasize a clear benefit of the product through arranging experiences inviting people to use the product. Corn Crunchies' marketers had a(n)________ objective for the promotion.

Stephanie has a Target Visa card. It's a regular Visa card, but when she uses it at a Target store, her child's school receives 1 percent of her purchase. When she uses the card elsewhere, the school receives 0.5 percent of her purchase. In fact, the school has helped sign up people for the cards by sending brochures home with every student, and now the school receives $500-$2,000 every quarter from Target. What types of promotion are represented in this scenario?

Refer to the passage below to answer the questions that follow. Everyone knows McDonald's, the worldwide fast food chain. McDonald's has used consumer promotions for years. Restaurants offer a kids' Happy Meal that always includes a toy, and often times the package itself is a promotion, such as pumpkin buckets at Halloween. McDonald's has also used a promotion patterned after the popular Monopoly game, in which everyone wins something small, like a soft drink or french fries, but one participant could win $1 million dollars. The Monopoly promotion usually lasts several months. McDonald's also participates in promotions with movies, such as Star Wars and several Disney movies. Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase. -Maria won $1 million playing Monopoly at McDonald's. What type of consumer promotion is this?

PoP displays are provided by ________ and used by ________.

Which of the following is an example of a sales promotion?

Which of the following promotions would a marketer be most likely to use to build relationships with customers and to remind customers about the brand?

In comparison to sales promotion, advertising is usually viewed as a longer term investment.

Which of the following types of incentives reward retailers by giving them the display after the promotion period is over?

The most common types of trade deals are buying allowances, advertising allowances (including cooperative advertising), and display allowances.

Which of the following is NOT a reason for the growth of sales promotion?

Promotions add tangible value to the good or service and contribute greatly to the profitability of the brand.

________ require participants to compete for a prize or prizes based on some sort of skill or ability.

Manufacturers direct more sales promotion dollars toward ________ than to ________.

Which type of premium usually requires that a payment be mailed in along with some proof of purchase before the customer receives the premium?

Advertising is often more effective than sales promotion for increasing sales of a parity product when the products in the category are largely undifferentiated.