Question 1

Using the word "the" instead of "a" can make a difference in the way respondents answer a question.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following does not identify the sponsor's name?

Accepted Answer

A) a disguised survey 
B) a confidential survey 
C) an anonymous survey 
D) an "undercover" survey 
E) none of the above; sponsors must always be identified to comply with FTC rules 
A) a disguised survey 
B) a confidential survey 
C) an anonymous survey 
D) an "undercover" survey 
E) none of the above; sponsors must always be identified to comply with FTC rules

Question 3

Which step is right after question development in the Questionnaire Development Process?

Accepted Answer

A) Determine research objectives 
B) Decide on data collection method 
C) Question evaluation 
D) Pretest 
E) Revise as needed 
A) Determine research objectives 
B) Decide on data collection method 
C) Question evaluation 
D) Pretest 
E) Revise as needed

Question 4

An overstated question is one that places undue emphasizes on some aspect of the topic.

Accepted Answer

A) True 
 B)False

Question 5

Before administering the final survey questionnaire to the sample,researchers should pretest the survey to reveal any errors in the questionnaire.

Accepted Answer

A) True 
 B)False

Question 6

________ questions are used to ferret out respondents who do not meet certain qualifications.

Accepted Answer

A) Qualified 
B) Screening 
C) Identifying 
D) Ferreting 
E) Weed-out 
A) Qualified 
B) Screening 
C) Identifying 
D) Ferreting 
E) Weed-out

Question 7

Before the questions are administered,participants should NOT be informed of the pretest; you don't want them to be biased during the pretest.

Accepted Answer

A) True 
 B)False

Question 8

The question ""If you were looking for an automobile that would be used by the head of your household who is primarily responsible for driving your children to and from school,music lessons,and friends' houses,how much would you and your spouse discuss the safety features of one of the cars you took for a test drive?" violates which of the following "Do's" of question wording?

Accepted Answer

A) The question should focus on one topic. 
B) The question should be brief. 
C) The question should be a grammatically simple sentence if possible. 
D) The question should be crystal clear. 
E) The question should "lead" the respondent to a particular answer. 
A) The question should focus on one topic. 
B) The question should be brief. 
C) The question should be a grammatically simple sentence if possible. 
D) The question should be crystal clear. 
E) The question should "lead" the respondent to a particular answer.

Question 9

Computer-assisted questionnaire design is easy,fast,friendly,and flexible.

Accepted Answer

A) True 
 B)False

Question 10

In the question,"What was the most important factor that convinced you it was time to make this purchase?" which word is one of the "words to avoid in question development"?

Accepted Answer

A) important 
B) convinced 
C) you 
D) most 
E) factor 
A) important 
B) convinced 
C) you 
D) most 
E) factor

Using the word "the" instead of "a" can make a difference in the way respondents answer a question.

Which of the following does not identify the sponsor's name?

Which step is right after question development in the Questionnaire Development Process?

An overstated question is one that places undue emphasizes on some aspect of the topic.

Before administering the final survey questionnaire to the sample,researchers should pretest the survey to reveal any errors in the questionnaire.

________ questions are used to ferret out respondents who do not meet certain qualifications.

Before the questions are administered,participants should NOT be informed of the pretest; you don't want them to be biased during the pretest.

Computer-assisted questionnaire design is easy,fast,friendly,and flexible.

In the question,"What was the most important factor that convinced you it was time to make this purchase?" which word is one of the "words to avoid in question development"?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 8: Designing Data Collection Forms

Using the word "the" instead of "a" can make a difference in the way respondents answer a question.

Which of the following does not identify the sponsor's name?

Which step is right after question development in the Questionnaire Development Process?

An overstated question is one that places undue emphasizes on some aspect of the topic.

Before administering the final survey questionnaire to the sample,researchers should pretest the survey to reveal any errors in the questionnaire.

________ questions are used to ferret out respondents who do not meet certain qualifications.

Before the questions are administered,participants should NOT be informed of the pretest; you don't want them to be biased during the pretest.

Computer-assisted questionnaire design is easy,fast,friendly,and flexible.

In the question,"What was the most important factor that convinced you it was time to make this purchase?" which word is one of the "words to avoid in question development"?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters