Question 1

You don't need to ask prospective respondents for their participation in the survey; your desire for their participation is assumed.

Accepted Answer

A) True 
 B)False  False

Question 2

An important,but secondary,objective of coding is to represent each possible response with a unique number because numbers are easier and faster to use in computer tabulation programs.

Accepted Answer

A) True 
 B)False  False

Question 3

According to the "do's" of question wording,a question should be:

Accepted Answer

A) focused 
B) grammatically simple 
C) brief 
D) crystal clear 
E) all of the above 
A) focused 
B) grammatically simple 
C) brief 
D) crystal clear 
E) all of the above E

Question 4

Studies have shown that though the design of a questionnaire is very important,it does not directly affect the quality of the data collected.

Accepted Answer

A) True 
 B)False

Question 5

In a disguised survey,the respondent is not identified.

Accepted Answer

A) True 
 B)False

Question 6

Researchers agree that screening questions should appear early,at least in the top third of question sequencing,so as not to waste anyone's time.

Accepted Answer

A) True 
 B)False

Question 7

Questionnaire organization is important because the questionnaire's appearance and the ease with which respondents complete the questions have the potential to affect the quality of the data collected.

Accepted Answer

A) True 
 B)False

Question 8

A(n)________ is the vehicle used to pose questions that the researcher wants respondents to answer.

Accepted Answer

A) interview process 
B) data collection 
C) telephone 
D) questionnaire 
E) statistical package 
A) interview process 
B) data collection 
C) telephone 
D) questionnaire 
E) statistical package

Question 9

________ are offers to do something for the respondents in order to ________ the probability that the respondents will participate in the survey.

Accepted Answer

A) Incentives; increase 
B) Incentives; decrease 
C) Bribes; increase 
D) Bribes; decrease 
E) none of the above 
A) Incentives; increase 
B) Incentives; decrease 
C) Bribes; increase 
D) Bribes; decrease 
E) none of the above

Question 10

Question bias amounts to scrutinizing the wording of a question to ensure that question bias is minimized and that the question is worded such that respondents understand it and can respond to it with relative ease.

Accepted Answer

A) True 
 B)False

Question 11

Words like all and worst are considered "extreme absolutes."

Accepted Answer

A) True 
 B)False

Question 12

Which of the following occurs when the respondent is assured that neither the respondent's name nor any identifying designation will be associated with his or her responses?

Accepted Answer

A) Confidentiality 
B) Exclusivity 
C) Anonymity 
D) Secrecy 
E) A promise 
A) Confidentiality 
B) Exclusivity 
C) Anonymity 
D) Secrecy 
E) A promise

Question 13

Which of the following refers to a dry run of the survey on a small,representative set of respondents to reveal errors in the questionnaire?

Accepted Answer

A) q-test 
B) beta test 
C) posttest 
D) pretest 
E) dry runs 
A) q-test 
B) beta test 
C) posttest 
D) pretest 
E) dry runs

Question 14

In an undisguised survey,the respondent is identified.

Accepted Answer

A) True 
 B)False

Question 15

Questions that are used to classify respondents into various groups for purposes of analysis are called:

Accepted Answer

A) transitions 
B) warm-up 
C) skip 
D) classification 
E) ferreting 
A) transitions 
B) warm-up 
C) skip 
D) classification 
E) ferreting

Question 16

Software programs that allow researchers to use computer technology to develop and disseminate questionnaires and,in some cases,to retrieve and analyze data gathered by the questionnaire are referred to as:

Accepted Answer

A) computer-assisted questionnaire design 
B) computerized questionnaires 
C) high-tech CAQD 
D) CQD programs 
E) CANINE Programs 
A) computer-assisted questionnaire design 
B) computerized questionnaires 
C) high-tech CAQD 
D) CQD programs 
E) CANINE Programs

Question 17

Developing a question's precise wording is not easy.A single word can make a difference in how study participants respond to a question.

Accepted Answer

A) True 
 B)False

Question 18

A questionnaire is the vehicle to pose questions that a researcher wants respondents to answer.

Accepted Answer

A) True 
 B)False

Question 19

According to your authors,"unnecessary and redundant words should be eliminated" fits with the idea that a question should be focused on a single topic.

Accepted Answer

A) True 
 B)False

Question 20

In the question,"Do you always buy electronic products from Dell?" which word is one of the "words to avoid in question development"?

Accepted Answer

A) always 
B) buy 
C) you 
D) from 
E) Dell 
A) always 
B) buy 
C) you 
D) from 
E) Dell

You don't need to ask prospective respondents for their participation in the survey; your desire for their participation is assumed.

An important,but secondary,objective of coding is to represent each possible response with a unique number because numbers are easier and faster to use in computer tabulation programs.

According to the "do's" of question wording,a question should be:

Studies have shown that though the design of a questionnaire is very important,it does not directly affect the quality of the data collected.

In a disguised survey,the respondent is not identified.

Researchers agree that screening questions should appear early,at least in the top third of question sequencing,so as not to waste anyone's time.

Questionnaire organization is important because the questionnaire's appearance and the ease with which respondents complete the questions have the potential to affect the quality of the data collected.

A(n)________ is the vehicle used to pose questions that the researcher wants respondents to answer.

are offers to do something for the respondents in order to the probability that the respondents will participate in the survey.

Question bias amounts to scrutinizing the wording of a question to ensure that question bias is minimized and that the question is worded such that respondents understand it and can respond to it with relative ease.

Words like all and worst are considered "extreme absolutes."

Which of the following occurs when the respondent is assured that neither the respondent's name nor any identifying designation will be associated with his or her responses?

Which of the following refers to a dry run of the survey on a small,representative set of respondents to reveal errors in the questionnaire?

In an undisguised survey,the respondent is identified.

Questions that are used to classify respondents into various groups for purposes of analysis are called:

Software programs that allow researchers to use computer technology to develop and disseminate questionnaires and,in some cases,to retrieve and analyze data gathered by the questionnaire are referred to as:

Developing a question's precise wording is not easy.A single word can make a difference in how study participants respond to a question.

A questionnaire is the vehicle to pose questions that a researcher wants respondents to answer.

According to your authors,"unnecessary and redundant words should be eliminated" fits with the idea that a question should be focused on a single topic.

In the question,"Do you always buy electronic products from Dell?" which word is one of the "words to avoid in question development"?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 8: Designing Data Collection Forms

You don't need to ask prospective respondents for their participation in the survey; your desire for their participation is assumed.

An important,but secondary,objective of coding is to represent each possible response with a unique number because numbers are easier and faster to use in computer tabulation programs.

According to the "do's" of question wording,a question should be:

Studies have shown that though the design of a questionnaire is very important,it does not directly affect the quality of the data collected.

In a disguised survey,the respondent is not identified.

Researchers agree that screening questions should appear early,at least in the top third of question sequencing,so as not to waste anyone's time.

Questionnaire organization is important because the questionnaire's appearance and the ease with which respondents complete the questions have the potential to affect the quality of the data collected.

A(n)________ is the vehicle used to pose questions that the researcher wants respondents to answer.

________ are offers to do something for the respondents in order to ________ the probability that the respondents will participate in the survey.

Question bias amounts to scrutinizing the wording of a question to ensure that question bias is minimized and that the question is worded such that respondents understand it and can respond to it with relative ease.

Words like all and worst are considered "extreme absolutes."

Which of the following occurs when the respondent is assured that neither the respondent's name nor any identifying designation will be associated with his or her responses?

Which of the following refers to a dry run of the survey on a small,representative set of respondents to reveal errors in the questionnaire?

In an undisguised survey,the respondent is identified.

Questions that are used to classify respondents into various groups for purposes of analysis are called:

Software programs that allow researchers to use computer technology to develop and disseminate questionnaires and,in some cases,to retrieve and analyze data gathered by the questionnaire are referred to as:

Developing a question's precise wording is not easy.A single word can make a difference in how study participants respond to a question.

A questionnaire is the vehicle to pose questions that a researcher wants respondents to answer.

According to your authors,"unnecessary and redundant words should be eliminated" fits with the idea that a question should be focused on a single topic.

In the question,"Do you always buy electronic products from Dell?" which word is one of the "words to avoid in question development"?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

are offers to do something for the respondents in order to the probability that the respondents will participate in the survey.