Question 1

What is question bias?

Accepted Answer

A) a respondent reacting negatively to a question 
B) the process of writing a question so that only a small group of the respondents understand the question 
C) the ability of a question's wording or format to influence respondents' answers 
D) using screening questions to disqualify unwanted respondents 
E) none of the above 
A) a respondent reacting negatively to a question 
B) the process of writing a question so that only a small group of the respondents understand the question 
C) the ability of a question's wording or format to influence respondents' answers 
D) using screening questions to disqualify unwanted respondents 
E) none of the above

Question 2

Which of the following is true about the questionnaire development process?

Accepted Answer

A) There is no questionnaire development process; each study is unique. 
B) Sample size is included in the process because you must know how many questions to include. 
C) You should gain client approval, pretest, and revise as needed. 
D) Data should be gathered early during the development process. 
E) all of the above are steps in the questionnaire development process 
A) There is no questionnaire development process; each study is unique. 
B) Sample size is included in the process because you must know how many questions to include. 
C) You should gain client approval, pretest, and revise as needed. 
D) Data should be gathered early during the development process. 
E) all of the above are steps in the questionnaire development process

Question 3

The question,"What type of hotel do you usually stay in when on a trip?" violates which of the "do's" of question wording?

Accepted Answer

A) focused 
B) simple 
C) brief 
D) crystal clear 
E) overstatement 
A) focused 
B) simple 
C) brief 
D) crystal clear 
E) overstatement

Question 4

The question "Don't you see problems with using your credit card for an online purchase?" is an example of a loaded question.

Accepted Answer

A) True 
 B)False

Question 5

A double-barreled question is one that places undue emphasis on some aspect of the topic.

Accepted Answer

A) True 
 B)False

Question 6

Questionnaire organization refers to:

Accepted Answer

A) the order of words within a question 
B) the order in which a firm conducts questionnaires 
C) the ability of a researcher to produce an organized questionnaire 
D) a professional group of experts whose specialty is designing questionnaires 
E) none of the above 
A) the order of words within a question 
B) the order in which a firm conducts questionnaires 
C) the ability of a researcher to produce an organized questionnaire 
D) a professional group of experts whose specialty is designing questionnaires 
E) none of the above

Question 7

________ amounts to scrutinizing the wording of a question to ensure that question bias is minimized.

Accepted Answer

A) Error minimization process 
B) Question construction 
C) Question evaluation 
D) Bias minimization 
E) Screening question process 
A) Error minimization process 
B) Question construction 
C) Question evaluation 
D) Bias minimization 
E) Screening question process

Question 8

How many respondents are normally involved in a pretest?

Accepted Answer

A) 1-5 
B) 5-10 
C) 20-25 
D) over 25 
E) as many as the researcher can possibly get to participate 
A) 1-5 
B) 5-10 
C) 20-25 
D) over 25 
E) as many as the researcher can possibly get to participate

Question 9

Which of the following questions did your text use as an example of a leading question?

Accepted Answer

A) "Don't you see problems with using your credit card for an online purchase?" 
B) "Should people be allowed to protect themselves from harm by using a taser as self-defense?" 
C) "Were you satisfied with the restaurant's food and service?" 
D) "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays, which are known to cause blindness?" 
E) "How many and what brands of aspirin did you see the last time you bought aspirin?" 
A) "Don't you see problems with using your credit card for an online purchase?" 
B) "Should people be allowed to protect themselves from harm by using a taser as self-defense?" 
C) "Were you satisfied with the restaurant's food and service?" 
D) "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays, which are known to cause blindness?" 
E) "How many and what brands of aspirin did you see the last time you bought aspirin?"

Question 10

In coding a questionnaire,a "check all that apply" question is simply a special case of a "yes" or "no" question,so use a "1" (="yes")and "0" (="no")coding system.You will want to consider each concept being tested as a separate question.

Accepted Answer

A) True 
 B)False

Question 11

A final task in questionnaire design is ________ questions,which is the use of numbers associated with question response options to facilitate data analysis after the survey has been conducted.

Accepted Answer

A) re-writing 
B) testing 
C) coding 
D) response-writing 
E) numbering 
A) re-writing 
B) testing 
C) coding 
D) response-writing 
E) numbering

Question 12

The introduction to the questionnaire has only one function and that is to introduce the potential respondent to the research project.

Accepted Answer

A) True 
 B)False

Question 13

A skip question is one that is skipped by most respondents due to its difficulty.

Accepted Answer

A) True 
 B)False

Question 14

The researcher strives to minimize question bias,defined as the ability of a question's wording or format to influence respondents' answers.

Accepted Answer

A) True 
 B)False

Question 15

"Now,I would like to ask you a few questions about your family's television viewing habits" is an example of a ________ statement.

Accepted Answer

A) screening 
B) warm-up 
C) complicated 
D) transition 
E) ferreting 
A) screening 
B) warm-up 
C) complicated 
D) transition 
E) ferreting

Question 16

Many of the software programs for questionnaire design have provisions for data analysis,graphic presentation,and report formats of results.

Accepted Answer

A) True 
 B)False

Question 17

Questionnaires serve as enduring records of the research.

Accepted Answer

A) True 
 B)False

Question 18

Questions about the highest level of education a respondent has attained,their age,their income level,or marital status are classification questions.

Accepted Answer

A) True 
 B)False

Question 19

It is customary to have between 300 to 500 participants in a pretest.

Accepted Answer

A) True 
 B)False

Question 20

According to your text,in question development,questions should be:

Accepted Answer

A) understandable, unambiguous, and unbiased 
B) easy, understandable, long, and appropriate 
C) appropriate, unbiased, and short 
D) understandable, attitudinal, loaded and unbiased 
E) leading but leading not only to desired answers 
A) understandable, unambiguous, and unbiased 
B) easy, understandable, long, and appropriate 
C) appropriate, unbiased, and short 
D) understandable, attitudinal, loaded and unbiased 
E) leading but leading not only to desired answers

What is question bias?

Which of the following is true about the questionnaire development process?

The question,"What type of hotel do you usually stay in when on a trip?" violates which of the "do's" of question wording?

The question "Don't you see problems with using your credit card for an online purchase?" is an example of a loaded question.

A double-barreled question is one that places undue emphasis on some aspect of the topic.

Questionnaire organization refers to:

________ amounts to scrutinizing the wording of a question to ensure that question bias is minimized.

How many respondents are normally involved in a pretest?

Which of the following questions did your text use as an example of a leading question?

In coding a questionnaire,a "check all that apply" question is simply a special case of a "yes" or "no" question,so use a "1" (="yes")and "0" (="no")coding system.You will want to consider each concept being tested as a separate question.

A final task in questionnaire design is ________ questions,which is the use of numbers associated with question response options to facilitate data analysis after the survey has been conducted.

The introduction to the questionnaire has only one function and that is to introduce the potential respondent to the research project.

A skip question is one that is skipped by most respondents due to its difficulty.

The researcher strives to minimize question bias,defined as the ability of a question's wording or format to influence respondents' answers.

"Now,I would like to ask you a few questions about your family's television viewing habits" is an example of a ________ statement.

Many of the software programs for questionnaire design have provisions for data analysis,graphic presentation,and report formats of results.

Questionnaires serve as enduring records of the research.

Questions about the highest level of education a respondent has attained,their age,their income level,or marital status are classification questions.

It is customary to have between 300 to 500 participants in a pretest.

According to your text,in question development,questions should be:

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 8: Designing Data Collection Forms

What is question bias?

Which of the following is true about the questionnaire development process?

The question,"What type of hotel do you usually stay in when on a trip?" violates which of the "do's" of question wording?

The question "Don't you see problems with using your credit card for an online purchase?" is an example of a loaded question.

A double-barreled question is one that places undue emphasis on some aspect of the topic.

Questionnaire organization refers to:

________ amounts to scrutinizing the wording of a question to ensure that question bias is minimized.

How many respondents are normally involved in a pretest?

Which of the following questions did your text use as an example of a leading question?

In coding a questionnaire,a "check all that apply" question is simply a special case of a "yes" or "no" question,so use a "1" (="yes")and "0" (="no")coding system.You will want to consider each concept being tested as a separate question.

A final task in questionnaire design is ________ questions,which is the use of numbers associated with question response options to facilitate data analysis after the survey has been conducted.

The introduction to the questionnaire has only one function and that is to introduce the potential respondent to the research project.

A skip question is one that is skipped by most respondents due to its difficulty.

The researcher strives to minimize question bias,defined as the ability of a question's wording or format to influence respondents' answers.

"Now,I would like to ask you a few questions about your family's television viewing habits" is an example of a ________ statement.

Many of the software programs for questionnaire design have provisions for data analysis,graphic presentation,and report formats of results.

Questionnaires serve as enduring records of the research.

Questions about the highest level of education a respondent has attained,their age,their income level,or marital status are classification questions.

It is customary to have between 300 to 500 participants in a pretest.

According to your text,in question development,questions should be:

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters