Question 1

Which of the following is NOT mentioned by your textbook as a distinct advantage of computer-assisted questionnaire design software packages?

Accepted Answer

A) They are easier. 
B) They are faster. 
C) They are friendlier. 
D) They provide significant functionality beyond that available with a traditional word processor. 
E) They are cheaper. 
A) They are easier. 
B) They are faster. 
C) They are friendlier. 
D) They provide significant functionality beyond that available with a traditional word processor. 
E) They are cheaper.

Question 2

Which of the following means that the respondent's name is known by the researcher,but not divulged to a third party?

Accepted Answer

A) Anonymity 
B) Confidentiality 
C) Exclusivity 
D) Secrecy 
E) Secret identity 
A) Anonymity 
B) Confidentiality 
C) Exclusivity 
D) Secrecy 
E) Secret identity

Question 3

The introduction is very important in questionnaire design.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following functions does a questionnaire serve?

Accepted Answer

A) translates research objectives into specific questions 
B) standardizes specific questions and response categories 
C) serves as a permanent record of research 
D) through wording and question flow, it fosters respondent cooperation 
E) all of the above 
A) translates research objectives into specific questions 
B) standardizes specific questions and response categories 
C) serves as a permanent record of research 
D) through wording and question flow, it fosters respondent cooperation 
E) all of the above

Question 5

A ________ question is one whose answer affects which question will be asked next.

Accepted Answer

A) screening 
B) warm-up 
C) complicated 
D) transition 
E) skip 
A) screening 
B) warm-up 
C) complicated 
D) transition 
E) skip

Question 6

Which of the following is NOT a basic rule for questionnaire coding?

Accepted Answer

A) Every closed-ended question should have a code number associated with every possible response. 
B) Use single-digit code numbers, beginning with "1," incrementing them by one and using the logical direction of the response scale. 
C) Use the same coding system for questions with identical response options regardless of where these questions are positioned in the questionnaire. 
D) Remember that a "check all that apply" question is simply a special case of a "yes" or "no" question, so use a "1" (="yes")and "0" (="no")coding system. You will want to consider each concept being tested as a separate question. 
E) When possible, set up the coding system as soon as possible after the questionnaire is finalized. 
A) Every closed-ended question should have a code number associated with every possible response. 
B) Use single-digit code numbers, beginning with "1," incrementing them by one and using the logical direction of the response scale. 
C) Use the same coding system for questions with identical response options regardless of where these questions are positioned in the questionnaire. 
D) Remember that a "check all that apply" question is simply a special case of a "yes" or "no" question, so use a "1" (="yes")and "0" (="no")coding system. You will want to consider each concept being tested as a separate question. 
E) When possible, set up the coding system as soon as possible after the questionnaire is finalized.

Question 7

Anonymity means that a researcher knows a respondent's name,but does not pass it on to a third party.

Accepted Answer

A) True 
 B)False

Question 8

In questionnaire design,the researcher:

Accepted Answer

A) contemplates various question formats 
B) determines the sampling frame 
C) considers a number of factors characterizing a survey 
D) a and c 
E) all of the above 
A) contemplates various question formats 
B) determines the sampling frame 
C) considers a number of factors characterizing a survey 
D) a and c 
E) all of the above

Question 9

"How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays,which are known to cause blindness?" is an example of a(n)________ question.

Accepted Answer

A) leading 
B) loaded 
C) double-barreled 
D) overstated 
E) screening 
A) leading 
B) loaded 
C) double-barreled 
D) overstated 
E) screening

Question 10

The introduction written to accompany a mail survey or online survey is normally referred to as a(n):

Accepted Answer

A) opening 
B) cover letter 
C) salutation 
D) greeting 
E) request for honest opinion 
A) opening 
B) cover letter 
C) salutation 
D) greeting 
E) request for honest opinion

Question 11

The question: "Since our country's Founding Fathers gave us the right to bear arms,aren't you against gun control legislation?" is an example of a loaded question.

Accepted Answer

A) True 
 B)False

Question 12

A good question should be focused on a single topic or issue.

Accepted Answer

A) True 
 B)False

Question 13

A researcher may be interested in seeing how shoppers behave when exposed to a promotional display in a supermarket rather than knowing what they think about the display.In this case,the researcher would want to observe the behavior of the shoppers.What form would the researcher use?

Accepted Answer

A) questionnaire 
B) observation form 
C) behavior form 
D) permanent record 
E) survey 
A) questionnaire 
B) observation form 
C) behavior form 
D) permanent record 
E) survey

Question 14

"Should people be allowed to protect themselves from harm by using mace as self-defense?" is an example of a(n)________ question.

Accepted Answer

A) leading 
B) loaded 
C) double-barreled 
D) overstated 
E) screening 
A) leading 
B) loaded 
C) double-barreled 
D) overstated 
E) screening

Question 15

The warm-up questions immediately follow screening questions.

Accepted Answer

A) True 
 B)False

Question 16

A study of factors thought to be important in purchasing an automobile uses the following question: "Have you purchased an automobile in the last two years?" This is an example of what type of question?

Accepted Answer

A) screening 
B) warm-up 
C) complicated 
D) classification 
E) ferreting 
A) screening 
B) warm-up 
C) complicated 
D) classification 
E) ferreting

Question 17

Which of the following is NOT an accurate representation of the content of the discussion on the difficulty of developing a question's precise wording?

Accepted Answer

A) A single word can make a difference in how study participants respond to a question. 
B) As little as a one word in a question can result in question bias that will distort the findings of the survey. 
C) Words that we use commonly in speaking to one another sometimes encourage biased answers when they appear on a questionnaire. 
D) Any is not listed in the Ten Words to Avoid in Question Development. 
E) Changing the word the in "Did you see the broken headlight?" to a can make a difference in how people respond to the question. 
A) A single word can make a difference in how study participants respond to a question. 
B) As little as a one word in a question can result in question bias that will distort the findings of the survey. 
C) Words that we use commonly in speaking to one another sometimes encourage biased answers when they appear on a questionnaire. 
D) Any is not listed in the Ten Words to Avoid in Question Development. 
E) Changing the word the in "Did you see the broken headlight?" to a can make a difference in how people respond to the question.

Question 18

The question "How many children do you have?" is an example of a question that is about as crystal clear as a question can be.

Accepted Answer

A) True 
 B)False

Question 19

The creation of the introduction should entail just as much care and effort as the development of the questions on the questionnaire.

Accepted Answer

A) True 
 B)False

Question 20

Transition questions are simple and easy-to-answer questions that are used to get the respondents' interest and to demonstrate the ease of responding to the research request.

Accepted Answer

A) True 
 B)False

Which of the following is NOT mentioned by your textbook as a distinct advantage of computer-assisted questionnaire design software packages?

Which of the following means that the respondent's name is known by the researcher,but not divulged to a third party?

The introduction is very important in questionnaire design.

Which of the following functions does a questionnaire serve?

A ________ question is one whose answer affects which question will be asked next.

Which of the following is NOT a basic rule for questionnaire coding?

Anonymity means that a researcher knows a respondent's name,but does not pass it on to a third party.

In questionnaire design,the researcher:

"How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays,which are known to cause blindness?" is an example of a(n)________ question.

The introduction written to accompany a mail survey or online survey is normally referred to as a(n):

The question: "Since our country's Founding Fathers gave us the right to bear arms,aren't you against gun control legislation?" is an example of a loaded question.

A good question should be focused on a single topic or issue.

A researcher may be interested in seeing how shoppers behave when exposed to a promotional display in a supermarket rather than knowing what they think about the display.In this case,the researcher would want to observe the behavior of the shoppers.What form would the researcher use?

"Should people be allowed to protect themselves from harm by using mace as self-defense?" is an example of a(n)________ question.

The warm-up questions immediately follow screening questions.

A study of factors thought to be important in purchasing an automobile uses the following question: "Have you purchased an automobile in the last two years?" This is an example of what type of question?

Which of the following is NOT an accurate representation of the content of the discussion on the difficulty of developing a question's precise wording?

The question "How many children do you have?" is an example of a question that is about as crystal clear as a question can be.

The creation of the introduction should entail just as much care and effort as the development of the questions on the questionnaire.

Transition questions are simple and easy-to-answer questions that are used to get the respondents' interest and to demonstrate the ease of responding to the research request.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 8: Designing Data Collection Forms

Which of the following is NOT mentioned by your textbook as a distinct advantage of computer-assisted questionnaire design software packages?

Which of the following means that the respondent's name is known by the researcher,but not divulged to a third party?

The introduction is very important in questionnaire design.

Which of the following functions does a questionnaire serve?

A ________ question is one whose answer affects which question will be asked next.

Which of the following is NOT a basic rule for questionnaire coding?

Anonymity means that a researcher knows a respondent's name,but does not pass it on to a third party.

In questionnaire design,the researcher:

"How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays,which are known to cause blindness?" is an example of a(n)________ question.

The introduction written to accompany a mail survey or online survey is normally referred to as a(n):

The question: "Since our country's Founding Fathers gave us the right to bear arms,aren't you against gun control legislation?" is an example of a loaded question.

A good question should be focused on a single topic or issue.

A researcher may be interested in seeing how shoppers behave when exposed to a promotional display in a supermarket rather than knowing what they think about the display.In this case,the researcher would want to observe the behavior of the shoppers.What form would the researcher use?

"Should people be allowed to protect themselves from harm by using mace as self-defense?" is an example of a(n)________ question.

The warm-up questions immediately follow screening questions.

A study of factors thought to be important in purchasing an automobile uses the following question: "Have you purchased an automobile in the last two years?" This is an example of what type of question?

Which of the following is NOT an accurate representation of the content of the discussion on the difficulty of developing a question's precise wording?

The question "How many children do you have?" is an example of a question that is about as crystal clear as a question can be.

The creation of the introduction should entail just as much care and effort as the development of the questions on the questionnaire.

Transition questions are simple and easy-to-answer questions that are used to get the respondents' interest and to demonstrate the ease of responding to the research request.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters