Question 1

Which type of panel asks members the same questions on each panel measurement?

Accepted Answer

A) Continuous panels 
B) Discontinuous panels 
C) Repeated panels 
D) Repeated measures panels 
E) Small group panels 
A) Continuous panels 
B) Discontinuous panels 
C) Repeated panels 
D) Repeated measures panels 
E) Small group panels

Question 2

Omnibus means:

Accepted Answer

A) including or covering many things or classes 
B) syndicated data 
C) developing an understanding of a phenomenon in terms of "if-then" conditional statements 
D) searching for and interpreting existing information relevant to the research problem 
E) taking long periods of time to complete 
A) including or covering many things or classes 
B) syndicated data 
C) developing an understanding of a phenomenon in terms of "if-then" conditional statements 
D) searching for and interpreting existing information relevant to the research problem 
E) taking long periods of time to complete

Question 3

Which of the following is NOT an advantage of a focus group?

Accepted Answer

A) generate fresh ideas 
B) allow clients to observe their participants 
C) allow easy access to special respondent groups such as lawyers and doctors 
D) produce quantifiable results suitable for statistical testing 
E) can provide information on a wide variety of issues 
A) generate fresh ideas 
B) allow clients to observe their participants 
C) allow easy access to special respondent groups such as lawyers and doctors 
D) produce quantifiable results suitable for statistical testing 
E) can provide information on a wide variety of issues

Question 4

With a cartoon test,participants are asked to pretend they are a "third person," such as a friend or neighbor,and to describe how they would act in a certain situation or to a specific statement.

Accepted Answer

A) True 
 B)False

Question 5

How can it be determined if an experiment is valid?

Accepted Answer

A) The observed change in the dependent variable is in fact due to the independent variable. 
B) The results of the experiment apply to the real world outside the experimental setting. 
C) The results do not account for the effects of extraneous variables. 
D) Both A and B are correct. 
E) A, B, and C are correct. 
A) The observed change in the dependent variable is in fact due to the independent variable. 
B) The results of the experiment apply to the real world outside the experimental setting. 
C) The results do not account for the effects of extraneous variables. 
D) Both A and B are correct. 
E) A, B, and C are correct.

Question 6

Non-traditional focus groups differ from traditional focus groups in that:

Accepted Answer

A) they are not restricted to 6 to 12 persons meeting in a dedicated room with one-way mirrors for client viewing 
B) they are not certifiable by the Qualitative Research Consultants association 
C) they are run by clients for clients 
D) they are run only by qualified QRC's 
E) they are not quantifiable 
A) they are not restricted to 6 to 12 persons meeting in a dedicated room with one-way mirrors for client viewing 
B) they are not certifiable by the Qualitative Research Consultants association 
C) they are run by clients for clients 
D) they are run only by qualified QRC's 
E) they are not quantifiable

Question 7

Experimental designs provide procedures for devising an experimental setting such that a change in a dependent variable may be attributed solely to the change in the independent variable.

Accepted Answer

A) True 
 B)False

Question 8

An experiment is defined as manipulating a dependent variable to see how it affects an independent variable while controlling for the effects of a complex variable.

Accepted Answer

A) True 
 B)False

Question 9

Online research created the opportunity for several new companies to emerge,offering panels recruited to respond to online queries.

Accepted Answer

A) True 
 B)False

Question 10

Sample surveys are classified as descriptive,cross-sectional studies whose samples are drawn in such a way as to be representative of a specific population.

Accepted Answer

A) True 
 B)False

Question 11

Test marketing is the phrase commonly used to indicate an experiment,study or test that is conducted in a field setting.

Accepted Answer

A) True 
 B)False

Question 12

Discontinuous panels are sometimes called ________ panels.

Accepted Answer

A) inquisitional 
B) repeatability 
C) population 
D) sample 
E) omnibus 
A) inquisitional 
B) repeatability 
C) population 
D) sample 
E) omnibus

Question 13

External validity,carried out through field experiments,measures the extent to which the relationship between independent,dependent and complex variables hold up in the real world.

Accepted Answer

A) True 
 B)False

Question 14

A panel of respondents is often used in which type of study?

Accepted Answer

A) cross-sectional 
B) longitudinal 
C) sample survey 
D) case analysis 
E) population research 
A) cross-sectional 
B) longitudinal 
C) sample survey 
D) case analysis 
E) population research

Question 15

Which of the following is NOT true?

Accepted Answer

A) Focus group companies often use clubs or church group lists from which to recruit participants. 
B) Focus group participants are NOT paid. 
C) Focus groups constitute representative samples. 
D) Focus groups generate fresh ideas. 
E) Focus groups allow clients to observe their participants. 
A) Focus group companies often use clubs or church group lists from which to recruit participants. 
B) Focus group participants are NOT paid. 
C) Focus groups constitute representative samples. 
D) Focus groups generate fresh ideas. 
E) Focus groups allow clients to observe their participants.

Which type of panel asks members the same questions on each panel measurement?

Omnibus means:

Which of the following is NOT an advantage of a focus group?

With a cartoon test,participants are asked to pretend they are a "third person," such as a friend or neighbor,and to describe how they would act in a certain situation or to a specific statement.

How can it be determined if an experiment is valid?

Non-traditional focus groups differ from traditional focus groups in that:

Experimental designs provide procedures for devising an experimental setting such that a change in a dependent variable may be attributed solely to the change in the independent variable.

An experiment is defined as manipulating a dependent variable to see how it affects an independent variable while controlling for the effects of a complex variable.

Online research created the opportunity for several new companies to emerge,offering panels recruited to respond to online queries.

Sample surveys are classified as descriptive,cross-sectional studies whose samples are drawn in such a way as to be representative of a specific population.

Test marketing is the phrase commonly used to indicate an experiment,study or test that is conducted in a field setting.

Discontinuous panels are sometimes called ________ panels.

External validity,carried out through field experiments,measures the extent to which the relationship between independent,dependent and complex variables hold up in the real world.

A panel of respondents is often used in which type of study?

Which of the following is NOT true?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 4: Research Design Alternatives and Qualitative Research

Which type of panel asks members the same questions on each panel measurement?

Omnibus means:

Which of the following is NOT an advantage of a focus group?

With a cartoon test,participants are asked to pretend they are a "third person," such as a friend or neighbor,and to describe how they would act in a certain situation or to a specific statement.

How can it be determined if an experiment is valid?

Non-traditional focus groups differ from traditional focus groups in that:

Experimental designs provide procedures for devising an experimental setting such that a change in a dependent variable may be attributed solely to the change in the independent variable.

An experiment is defined as manipulating a dependent variable to see how it affects an independent variable while controlling for the effects of a complex variable.

Online research created the opportunity for several new companies to emerge,offering panels recruited to respond to online queries.

Sample surveys are classified as descriptive,cross-sectional studies whose samples are drawn in such a way as to be representative of a specific population.

Test marketing is the phrase commonly used to indicate an experiment,study or test that is conducted in a field setting.

Discontinuous panels are sometimes called ________ panels.

External validity,carried out through field experiments,measures the extent to which the relationship between independent,dependent and complex variables hold up in the real world.

A panel of respondents is often used in which type of study?

Which of the following is NOT true?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters