Question 1

Test markets do not yield infallible results.Sometimes test markets lead to the wrong decision.

Accepted Answer

A) True 
 B)False

Question 2

Designs that control for the effects of extraneous variables are known as quasi-experimental designs.

Accepted Answer

A) True 
 B)False

Question 3

Research design should be considered solely a step-by-step process.

Accepted Answer

A) True 
 B)False

Question 4

Causality may be thought of as understanding a phenomenon in terms of conditional statements of the form "If x,then y."

Accepted Answer

A) True 
 B)False

Question 5

One method of conducting exploratory research is through secondary data analysis.

Accepted Answer

A) True 
 B)False

Question 6

One major advantage of focus groups is that they may be directed at understanding a wide variety of issues such as reactions to a new food product,brand logo,or television ad.

Accepted Answer

A) True 
 B)False

Question 7

In experimental designs an R stands for:

Accepted Answer

A) restricted use of complex variables 
B) random assignment of research subjects (e.g. stores)to groups (experimental and control) 
C) random assignment of treatments to either the independent or the dependent variables 
D) the reliable variable 
E) There is no R in experimental design terminology. 
A) restricted use of complex variables 
B) random assignment of research subjects (e.g. stores)to groups (experimental and control) 
C) random assignment of treatments to either the independent or the dependent variables 
D) the reliable variable 
E) There is no R in experimental design terminology.

Question 8

One major disadvantage of focus groups is that they may not be directed at understanding a wide variety of issues such as reactions to a new food product,brand logo,or television ad.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is a type of experiment mentioned in your textbook?

Accepted Answer

A) Laboratory 
B) Field 
C) Controlled 
D) Standard 
E) both A and B 
A) Laboratory 
B) Field 
C) Controlled 
D) Standard 
E) both A and B

Question 10

Of the following,which is a potential disadvantage of using a simulated test market?

Accepted Answer

A) It is not as accurate as full scale test markets. 
B) The distribution network may or may not properly represent the firm's actual distribution system. 
C) It is often very time consuming and expensive. 
D) They allow competitors to acquire knowledge of the test. 
E) all of the above 
A) It is not as accurate as full scale test markets. 
B) The distribution network may or may not properly represent the firm's actual distribution system. 
C) It is often very time consuming and expensive. 
D) They allow competitors to acquire knowledge of the test. 
E) all of the above

Question 11

Exploratory research can be used to help define terms such as understanding exactly what bank image is.

Accepted Answer

A) True 
 B)False

Question 12

Causal research is best utilized to define terms.

Accepted Answer

A) True 
 B)False

Question 13

An experiment is defined as:

Accepted Answer

A) something men and/or women in white coats do 
B) manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional complex variables 
C) manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional extraneous variables 
D) manipulating a dependent variable to see how it affects an independent variable, while also controlling for the effects of additional complex variables 
E) controlling for the effects of reliable variables on dependent variables 
A) something men and/or women in white coats do 
B) manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional complex variables 
C) manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional extraneous variables 
D) manipulating a dependent variable to see how it affects an independent variable, while also controlling for the effects of additional complex variables 
E) controlling for the effects of reliable variables on dependent variables

Question 14

How many categories are research designs classified into?

Accepted Answer

A) 4 
B) 2 
C) 3 
D) 6 
E) There is no specific number of research design categories. 
A) 4 
B) 2 
C) 3 
D) 6 
E) There is no specific number of research design categories.

Question 15

Which of the following is most commonly unstructured,informal research that is undertaken to gain background information about the general nature of the research problem?

Accepted Answer

A) Casual research 
B) Exploratory research 
C) Causal research 
D) Descriptive research 
E) either A or D 
A) Casual research 
B) Exploratory research 
C) Causal research 
D) Descriptive research 
E) either A or D

Question 16

There is only one use of test markets: to determine the sales potential for a new product or service.

Accepted Answer

A) True 
 B)False

Question 17

Ethnographic research is a term borrowed from psychiatry.

Accepted Answer

A) True 
 B)False

Question 18

In an experiment,which type of variable does a researcher have control over and wish to manipulate?

Accepted Answer

A) dependent variables 
B) independent variables 
C) extraneous variables 
D) exploitive variables 
E) reliable variables 
A) dependent variables 
B) independent variables 
C) extraneous variables 
D) exploitive variables 
E) reliable variables

Question 19

What type of descriptive research study measures units from a sample of the population at only one point in time?

Accepted Answer

A) sample surveys 
B) cross-sectional studies 
C) longitudinal studies 
D) population research 
E) Both B and C are correct. 
A) sample surveys 
B) cross-sectional studies 
C) longitudinal studies 
D) population research 
E) Both B and C are correct.

Question 20

Usually,there are few research situations that have some similarities to past situations.

Accepted Answer

A) True 
 B)False

Test markets do not yield infallible results.Sometimes test markets lead to the wrong decision.

Designs that control for the effects of extraneous variables are known as quasi-experimental designs.

Research design should be considered solely a step-by-step process.

Causality may be thought of as understanding a phenomenon in terms of conditional statements of the form "If x,then y."

One method of conducting exploratory research is through secondary data analysis.

One major advantage of focus groups is that they may be directed at understanding a wide variety of issues such as reactions to a new food product,brand logo,or television ad.

In experimental designs an R stands for:

One major disadvantage of focus groups is that they may not be directed at understanding a wide variety of issues such as reactions to a new food product,brand logo,or television ad.

Which of the following is a type of experiment mentioned in your textbook?

Of the following,which is a potential disadvantage of using a simulated test market?

Exploratory research can be used to help define terms such as understanding exactly what bank image is.

Causal research is best utilized to define terms.

An experiment is defined as:

How many categories are research designs classified into?

Which of the following is most commonly unstructured,informal research that is undertaken to gain background information about the general nature of the research problem?

There is only one use of test markets: to determine the sales potential for a new product or service.

Ethnographic research is a term borrowed from psychiatry.

In an experiment,which type of variable does a researcher have control over and wish to manipulate?

What type of descriptive research study measures units from a sample of the population at only one point in time?

Usually,there are few research situations that have some similarities to past situations.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 4: Research Design Alternatives and Qualitative Research

Test markets do not yield infallible results.Sometimes test markets lead to the wrong decision.

Designs that control for the effects of extraneous variables are known as quasi-experimental designs.

Research design should be considered solely a step-by-step process.

Causality may be thought of as understanding a phenomenon in terms of conditional statements of the form "If x,then y."

One method of conducting exploratory research is through secondary data analysis.

One major advantage of focus groups is that they may be directed at understanding a wide variety of issues such as reactions to a new food product,brand logo,or television ad.

In experimental designs an R stands for:

One major disadvantage of focus groups is that they may not be directed at understanding a wide variety of issues such as reactions to a new food product,brand logo,or television ad.

Which of the following is a type of experiment mentioned in your textbook?

Of the following,which is a potential disadvantage of using a simulated test market?

Exploratory research can be used to help define terms such as understanding exactly what bank image is.

Causal research is best utilized to define terms.

An experiment is defined as:

How many categories are research designs classified into?

Which of the following is most commonly unstructured,informal research that is undertaken to gain background information about the general nature of the research problem?

There is only one use of test markets: to determine the sales potential for a new product or service.

Ethnographic research is a term borrowed from psychiatry.

In an experiment,which type of variable does a researcher have control over and wish to manipulate?

What type of descriptive research study measures units from a sample of the population at only one point in time?

Usually,there are few research situations that have some similarities to past situations.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters