Question 1

Which of the following designs represents the Before-After with Control Group design?

Accepted Answer

A) X - O - C 
B) E = I X O 
C) E = O X O 
D) X=BXOOA 
E) none of the above 
A) X - O - C 
B) E = I X O 
C) E = O X O 
D) X=BXOOA 
E) none of the above

Question 2

Laddering is a technique used in in-depth interviews in an attempt to discover how product attributes are associated with desired consumer values.

Accepted Answer

A) True 
 B)False

Question 3

Focus groups should be used when the research objective is to predict rather than describe.

Accepted Answer

A) True 
 B)False

Question 4

Projective techniques are so called because they ask participants to project themselves into some situation and to then respond to specific questions about that situation.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is a good description of causality?

Accepted Answer

A) understanding a phenomenon in terms of conditional statements of the form "If x, then y." 
B) a very casual understanding of a topic 
C) understanding a phenomenon in terms of two phenomena occurring at the same time 
D) understanding of two phenomena that never occur at the same time 
E) none of the above 
A) understanding a phenomenon in terms of conditional statements of the form "If x, then y." 
B) a very casual understanding of a topic 
C) understanding a phenomenon in terms of two phenomena occurring at the same time 
D) understanding of two phenomena that never occur at the same time 
E) none of the above

Question 6

Extraneous variables are those that have some effect upon the dependent variable but yet are not independent variables.

Accepted Answer

A) True 
 B)False

Question 7

If the research objective helps to determine terms and concepts,it is likely that the most appropriate research design would be:

Accepted Answer

A) exploitive 
B) exploratory 
C) deductive 
D) causal 
E) standard 
A) exploitive 
B) exploratory 
C) deductive 
D) causal 
E) standard

Question 8

Knowledge of research design is helpful because certain designs can be matched with certain problems and this provides a blueprint for the researcher.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following symbols represents the measurement of the dependent variable?

Accepted Answer

A) O 
B) X 
C) C 
D) M 
E) none of the above 
A) O 
B) X 
C) C 
D) M 
E) none of the above

Question 10

Which of the following describes a controlled test market?

Accepted Answer

A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels. 
B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors. 
C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services. 
D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume. 
E) none of the above 
A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels. 
B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors. 
C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services. 
D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume. 
E) none of the above

Question 11

How many general ways for organizing observations are there?

Accepted Answer

A) 2 
B) 3 
C) 4 
D) 5 
E) 6 
A) 2 
B) 3 
C) 4 
D) 5 
E) 6

Question 12

The primary advantage of field experiments is that they are conducted in non-naturalistic settings which allow for tightly controlling extraneous variables.

Accepted Answer

A) True 
 B)False

Question 13

In experimental design nomenclature,an E represents the experimental effect: that is,the change in the dependent variable due to a change in the independent variable.

Accepted Answer

A) True 
 B)False

Question 14

Although focus groups should encourage open,free-wheeling information,who has the task of ensuring that the conversation stays focused?

Accepted Answer

A) focus group manager 
B) focus group moderator 
C) focus group gate keeper 
D) quantitative research assistant (QR
A)  
E) none of the above 
A) focus group manager 
B) focus group moderator 
C) focus group gate keeper 
D) quantitative research assistant (QR
A)  
E) none of the above

Question 15

Experience surveys differ from surveys conducted as part of descriptive research in that there is usually no formal attempt to ensure that the survey results are representative of any defined group of subjects.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is a type of exploratory research which refers to a review of available information about a former situation(s)that has some similarities to the present research problem?

Accepted Answer

A) secondary data analysis 
B) experience surveys 
C) case analysis 
D) projective techniques 
E) focus group research 
A) secondary data analysis 
B) experience surveys 
C) case analysis 
D) projective techniques 
E) focus group research

Question 17

What type of panel should be used in brand-switching studies?

Accepted Answer

A) repeatability panel 
B) inquisitional panel 
C) discontinuous panel 
D) population panel 
E) continuous panel 
A) repeatability panel 
B) inquisitional panel 
C) discontinuous panel 
D) population panel 
E) continuous panel

Question 18

The process of searching for and interpreting existing information relevant to the research problem can be described as:

Accepted Answer

A) an experience survey 
B) secondary data analysis 
C) causal analysis 
D) exploitive research 
E) focus group research 
A) an experience survey 
B) secondary data analysis 
C) causal analysis 
D) exploitive research 
E) focus group research

Question 19

Which of the following involves placing a person in a decision-making situation and asking him or her to verbalize everything he or she considers when making a decision?

Accepted Answer

A) Word-association test 
B) Protocol analysis 
C) Sentence-completion test 
D) Balloon test 
E) Role-playing activity 
A) Word-association test 
B) Protocol analysis 
C) Sentence-completion test 
D) Balloon test 
E) Role-playing activity

Question 20

Which of the following is NOT a projective technique?

Accepted Answer

A) Word-association test 
B) Protocol analysis 
C) Sentence-completion test 
D) Balloon test 
E) Role-playing activity 
A) Word-association test 
B) Protocol analysis 
C) Sentence-completion test 
D) Balloon test 
E) Role-playing activity

Which of the following designs represents the Before-After with Control Group design?

Laddering is a technique used in in-depth interviews in an attempt to discover how product attributes are associated with desired consumer values.

Focus groups should be used when the research objective is to predict rather than describe.

Projective techniques are so called because they ask participants to project themselves into some situation and to then respond to specific questions about that situation.

Which of the following is a good description of causality?

Extraneous variables are those that have some effect upon the dependent variable but yet are not independent variables.

If the research objective helps to determine terms and concepts,it is likely that the most appropriate research design would be:

Knowledge of research design is helpful because certain designs can be matched with certain problems and this provides a blueprint for the researcher.

Which of the following symbols represents the measurement of the dependent variable?

Which of the following describes a controlled test market?

How many general ways for organizing observations are there?

The primary advantage of field experiments is that they are conducted in non-naturalistic settings which allow for tightly controlling extraneous variables.

In experimental design nomenclature,an E represents the experimental effect: that is,the change in the dependent variable due to a change in the independent variable.

Although focus groups should encourage open,free-wheeling information,who has the task of ensuring that the conversation stays focused?

Experience surveys differ from surveys conducted as part of descriptive research in that there is usually no formal attempt to ensure that the survey results are representative of any defined group of subjects.

Which of the following is a type of exploratory research which refers to a review of available information about a former situation(s)that has some similarities to the present research problem?

What type of panel should be used in brand-switching studies?

The process of searching for and interpreting existing information relevant to the research problem can be described as:

Which of the following involves placing a person in a decision-making situation and asking him or her to verbalize everything he or she considers when making a decision?

Which of the following is NOT a projective technique?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 4: Research Design Alternatives and Qualitative Research

Which of the following designs represents the Before-After with Control Group design?

Laddering is a technique used in in-depth interviews in an attempt to discover how product attributes are associated with desired consumer values.

Focus groups should be used when the research objective is to predict rather than describe.

Projective techniques are so called because they ask participants to project themselves into some situation and to then respond to specific questions about that situation.

Which of the following is a good description of causality?

Extraneous variables are those that have some effect upon the dependent variable but yet are not independent variables.

If the research objective helps to determine terms and concepts,it is likely that the most appropriate research design would be:

Knowledge of research design is helpful because certain designs can be matched with certain problems and this provides a blueprint for the researcher.

Which of the following symbols represents the measurement of the dependent variable?

Which of the following describes a controlled test market?

How many general ways for organizing observations are there?

The primary advantage of field experiments is that they are conducted in non-naturalistic settings which allow for tightly controlling extraneous variables.

In experimental design nomenclature,an E represents the experimental effect: that is,the change in the dependent variable due to a change in the independent variable.

Although focus groups should encourage open,free-wheeling information,who has the task of ensuring that the conversation stays focused?

Experience surveys differ from surveys conducted as part of descriptive research in that there is usually no formal attempt to ensure that the survey results are representative of any defined group of subjects.

Which of the following is a type of exploratory research which refers to a review of available information about a former situation(s)that has some similarities to the present research problem?

What type of panel should be used in brand-switching studies?

The process of searching for and interpreting existing information relevant to the research problem can be described as:

Which of the following involves placing a person in a decision-making situation and asking him or her to verbalize everything he or she considers when making a decision?

Which of the following is NOT a projective technique?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters