Question 1

Content convergence describes convergence in the design, production, and ________ of content.

Accepted Answer

A) sales 
B) distribution 
C) marketing 
D) consumption 
A) sales 
B) distribution 
C) marketing 
D) consumption

Question 2

The average American adult spends twice as much time-consuming media than time spent at work.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is not an example of a native digital news site?

Accepted Answer

A) Huffington Post 
B) Buzzfeed 
C) Vice 
D) USA Today 
A) Huffington Post 
B) Buzzfeed 
C) Vice 
D) USA Today

Question 4

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Accepted Answer

Pure digital news sites have many advant

Question 5

Which of the following U.S. media channels generates the most revenue?

Accepted Answer

A) television 
B) Internet 
C) newspapers 
D) motion pictures 
A) television 
B) Internet 
C) newspapers 
D) motion pictures

Question 6

Magazine digital advertising revenues are expected to _______ for the next few years.

Accepted Answer

A) remain relatively flat 
B) more than double 
C) grow over 20% 
D) significantly decrease 
A) remain relatively flat 
B) more than double 
C) grow over 20% 
D) significantly decrease

Question 7

How is the television industry being impacted by the Internet?

Accepted Answer

The television industry is in the midst

Question 8

Which of the following native digital news sites is owned by AOL?

Accepted Answer

A) Vox 
B) Vice 
C) Reddit 
D) Huffington Post 
A) Vox 
B) Vice 
C) Reddit 
D) Huffington Post

Question 9

________ were the most troubled segment of the publishing industry in 2017.

Accepted Answer

A) Books 
B) Magazines 
C) Newspapers 
D) Periodicals 
A) Books 
B) Magazines 
C) Newspapers 
D) Periodicals

Question 10

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Accepted Answer

A) Technological 
B) Content 
C) Media 
D) Industry 
A) Technological 
B) Content 
C) Media 
D) Industry

Question 11

Which of the following is not one of the top three players in e-book publishing?

Accepted Answer

A) Barnes & Noble 
B) Apple 
C) Amazon 
D) Google 
A) Barnes & Noble 
B) Apple 
C) Amazon 
D) Google

Question 12

In 2017, which of the following comprised the largest segment of the online gaming audience?

Accepted Answer

A) social gamers 
B) mobile gamers 
C) casual gamers 
D) console gamers 
A) social gamers 
B) mobile gamers 
C) casual gamers 
D) console gamers

Question 13

Which of the following statements about the online newspaper audience is not true?

Accepted Answer

A) The online newspaper is one of the most successful of all online media in terms of audience size. 
B) Most newspaper readers read the news using a combination of the Web, print and mobile. 
C) Social networks have become a major source of readers for newspaper articles. 
D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year. 
A) The online newspaper is one of the most successful of all online media in terms of audience size. 
B) Most newspaper readers read the news using a combination of the Web, print and mobile. 
C) Social networks have become a major source of readers for newspaper articles. 
D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Question 14

In 2016, which of the following forms of entertainment produced the least amount of revenue?

Accepted Answer

A) radio 
B) recorded music 
C) video games 
D) television 
A) radio 
B) recorded music 
C) video games 
D) television

Question 15

Which of the following statements about mobile gaming is not true?

Accepted Answer

A) Mobile games generated an estimated $3 billion in 2016. 
B) Mobile gaming is a more open platform than console gaming. 
C) Mobile games appeal to a younger demographic than console games. 
D) Mobile games are expensive to develop when compared to traditional gaming systems. 
A) Mobile games generated an estimated $3 billion in 2016. 
B) Mobile gaming is a more open platform than console gaming. 
C) Mobile games appeal to a younger demographic than console games. 
D) Mobile games are expensive to develop when compared to traditional gaming systems.

Question 16

What percentage of Americans who read newspapers exclusively do so on a mobile device?

Accepted Answer

A) 23% 
B) 33% 
C) 43% 
D) 53% 
A) 23% 
B) 33% 
C) 43% 
D) 53%

Question 17

Why have newspaper revenues declined over the past 15 years?

Accepted Answer

The 15-year decline in newspaper revenue

Question 18

Together Amazon and Apple account for ________ of the e-book market.

Accepted Answer

A) 55% 
B) 72% 
C) 87% 
D) 92% 
A) 55% 
B) 72% 
C) 87% 
D) 92%

Question 19

Which of the following is not a current trend in online content?

Accepted Answer

A) Americans continue to spend more on streaming music than downloaded music. 
B) Readership of newspapers in print form continues to exceed online readership. 
C) E-book sales growth slows. 
D) Explosive growth of the mobile platform accelerates the transition to digital content. 
A) Americans continue to spend more on streaming music than downloaded music. 
B) Readership of newspapers in print form continues to exceed online readership. 
C) E-book sales growth slows. 
D) Explosive growth of the mobile platform accelerates the transition to digital content.

Question 20

Over 50% of the American population watches television online.

Accepted Answer

A) True 
 B)False

Content convergence describes convergence in the design, production, and ________ of content.

The average American adult spends twice as much time-consuming media than time spent at work.

Which of the following is not an example of a native digital news site?

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Which of the following U.S. media channels generates the most revenue?

Magazine digital advertising revenues are expected to _______ for the next few years.

How is the television industry being impacted by the Internet?

Which of the following native digital news sites is owned by AOL?

________ were the most troubled segment of the publishing industry in 2017.

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Which of the following is not one of the top three players in e-book publishing?

In 2017, which of the following comprised the largest segment of the online gaming audience?

Which of the following statements about the online newspaper audience is not true?

In 2016, which of the following forms of entertainment produced the least amount of revenue?

Which of the following statements about mobile gaming is not true?

What percentage of Americans who read newspapers exclusively do so on a mobile device?

Why have newspaper revenues declined over the past 15 years?

Together Amazon and Apple account for ________ of the e-book market.

Which of the following is not a current trend in online content?

Over 50% of the American population watches television online.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

Content convergence describes convergence in the design, production, and ________ of content.

The average American adult spends twice as much time-consuming media than time spent at work.

Which of the following is not an example of a native digital news site?

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Which of the following U.S. media channels generates the most revenue?

Magazine digital advertising revenues are expected to _______ for the next few years.

How is the television industry being impacted by the Internet?

Which of the following native digital news sites is owned by AOL?

________ were the most troubled segment of the publishing industry in 2017.

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Which of the following is not one of the top three players in e-book publishing?

In 2017, which of the following comprised the largest segment of the online gaming audience?

Which of the following statements about the online newspaper audience is not true?

In 2016, which of the following forms of entertainment produced the least amount of revenue?

Which of the following statements about mobile gaming is not true?

What percentage of Americans who read newspapers exclusively do so on a mobile device?

Why have newspaper revenues declined over the past 15 years?

Together Amazon and Apple account for ________ of the e-book market.

Which of the following is not a current trend in online content?

Over 50% of the American population watches television online.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters