Question 1

Which of the following statements about the television industry is not true?

Accepted Answer

A) Netflix is the leading distributor of streaming TV. 
B) The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing. 
C) Americans spend more time watching television on a computer or mobile device than they do on a traditional television set. 
D) Over-the-top entertainment services are a threat to cable television distributors. 
A) Netflix is the leading distributor of streaming TV. 
B) The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing. 
C) Americans spend more time watching television on a computer or mobile device than they do on a traditional television set. 
D) Over-the-top entertainment services are a threat to cable television distributors.

Question 2

Which of the following statements is not true about OTT?

Accepted Answer

A) To use OTT services, consumers must purchase a bundle of channels. 
B) OTT entertainment services are a threat to cable television. 
C) OTT refers to the fact that the entertainment service rides "on top" of other network services such as cable TV and telephone service. 
D) OTT entertainment services enable binge watching. 
A) To use OTT services, consumers must purchase a bundle of channels. 
B) OTT entertainment services are a threat to cable television. 
C) OTT refers to the fact that the entertainment service rides "on top" of other network services such as cable TV and telephone service. 
D) OTT entertainment services enable binge watching.

Question 3

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is not a type of digital gamers?

Accepted Answer

A) casual gamers 
B) local gamers 
C) social gamers 
D) console gamers 
A) casual gamers 
B) local gamers 
C) social gamers 
D) console gamers

Question 5

Which of the following occurs first in the process of content convergence related to books?

Accepted Answer

A) media integration 
B) media migration 
C) media transformation 
D) media maturity 
A) media integration 
B) media migration 
C) media transformation 
D) media maturity

Question 6

In 2016, revenue from Internet media accounted for about ________ of total entertainment and media revenue.

Accepted Answer

A) 9% 
B) 18% 
C) 36% 
D) 40% 
A) 9% 
B) 18% 
C) 36% 
D) 40%

Question 7

Which of the following is the largest producer of revenues in the U.S. entertainment industry?

Accepted Answer

A) radio 
B) television 
C) motion pictures 
D) video games 
A) radio 
B) television 
C) motion pictures 
D) video games

Question 8

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements about the wholesale and agency models for selling books is not true?

Accepted Answer

A) In the wholesale model, the retailer decides at what price to sell a book to the consumer. 
B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. 
C) Amazon supports the agency model. 
D) A result of the agency model was that Amazon's prices on e-books rose. 
A) In the wholesale model, the retailer decides at what price to sell a book to the consumer. 
B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. 
C) Amazon supports the agency model. 
D) A result of the agency model was that Amazon's prices on e-books rose.

Question 10

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

Accepted Answer

A) aggregation. 
B) repackaging. 
C) media transformation. 
D) industry convergence. 
A) aggregation. 
B) repackaging. 
C) media transformation. 
D) industry convergence.

Question 11

Cannibalization is a major challenge facing book publishers.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following statements about the movie industry is not true?

Accepted Answer

A) Over 300 million Americans were expected to watch feature-length movies online in 2017. 
B) Online movie distribution is not dominated by a single distributor. 
C) Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies. 
D) The movie industry's control of the release window of a movie is a form of price discrimination. 
A) Over 300 million Americans were expected to watch feature-length movies online in 2017. 
B) Online movie distribution is not dominated by a single distributor. 
C) Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies. 
D) The movie industry's control of the release window of a movie is a form of price discrimination.

Question 13

Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:

Accepted Answer

A) dynamic pricing. 
B) content convergence. 
C) the release window. 
D) digital rights management. 
A) dynamic pricing. 
B) content convergence. 
C) the release window. 
D) digital rights management.

Question 14

Which of the following statements about e-sports is not true?

Accepted Answer

A) Colleges are beginning to offer scholarships for players on their video game teams. 
B) Twitch accounts for over 80% of the online e-sports viewing in the United States. 
C) E-sports tournaments routinely draw an online audience equal to professional football games. 
D) The e-sport audience is predominantly composed of females between the ages of 21 and 34. 
A) Colleges are beginning to offer scholarships for players on their video game teams. 
B) Twitch accounts for over 80% of the online e-sports viewing in the United States. 
C) E-sports tournaments routinely draw an online audience equal to professional football games. 
D) The e-sport audience is predominantly composed of females between the ages of 21 and 34.

Question 15

In 2017, e-book sales were expected to constitute about ________% of total trade book sales revenues in the United States.

Accepted Answer

A) 10 
B) 20 
C) 30 
D) 40 
A) 10 
B) 20 
C) 30 
D) 40

Question 16

DRM refers to a combination of ________ for protecting digital content.

Accepted Answer

A) hardware and software methods 
B) technical and legal means 
C) user and publisher agreements 
D) local and remote policies 
A) hardware and software methods 
B) technical and legal means 
C) user and publisher agreements 
D) local and remote policies

Question 17

The a la carte revenue model allows users to pay only for what they use.

Accepted Answer

A) True 
 B)False

Question 18

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)________ model.

Accepted Answer

A) sales 
B) distribution 
C) a la carte 
D) freemium 
A) sales 
B) distribution 
C) a la carte 
D) freemium

Question 19

Which of the following was expected to generate the highest amount of online content revenue in the United States in 2017?

Accepted Answer

A) online video games 
B) Internet radio 
C) online music 
D) online TV and movies 
A) online video games 
B) Internet radio 
C) online music 
D) online TV and movies

Question 20

Online newspapers and magazines are the largest and fastest growing forms of online content.

Accepted Answer

A) True 
 B)False

Which of the following statements about the television industry is not true?

Which of the following statements is not true about OTT?

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games.

Which of the following is not a type of digital gamers?

Which of the following occurs first in the process of content convergence related to books?

In 2016, revenue from Internet media accounted for about ________ of total entertainment and media revenue.

Which of the following is the largest producer of revenues in the U.S. entertainment industry?

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

Which of the following statements about the wholesale and agency models for selling books is not true?

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

Cannibalization is a major challenge facing book publishers.

Which of the following statements about the movie industry is not true?

Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:

Which of the following statements about e-sports is not true?

In 2017, e-book sales were expected to constitute about ________% of total trade book sales revenues in the United States.

DRM refers to a combination of ________ for protecting digital content.

The a la carte revenue model allows users to pay only for what they use.

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)________ model.

Which of the following was expected to generate the highest amount of online content revenue in the United States in 2017?

Online newspapers and magazines are the largest and fastest growing forms of online content.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

Which of the following statements about the television industry is not true?

Which of the following statements is not true about OTT?

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games.

Which of the following is not a type of digital gamers?

Which of the following occurs first in the process of content convergence related to books?

In 2016, revenue from Internet media accounted for about ________ of total entertainment and media revenue.

Which of the following is the largest producer of revenues in the U.S. entertainment industry?

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

Which of the following statements about the wholesale and agency models for selling books is not true?

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

Cannibalization is a major challenge facing book publishers.

Which of the following statements about the movie industry is not true?

Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:

Which of the following statements about e-sports is not true?

In 2017, e-book sales were expected to constitute about ________% of total trade book sales revenues in the United States.

DRM refers to a combination of ________ for protecting digital content.

The a la carte revenue model allows users to pay only for what they use.

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)________ model.

Which of the following was expected to generate the highest amount of online content revenue in the United States in 2017?

Online newspapers and magazines are the largest and fastest growing forms of online content.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters