Question 1

What are e-sports, how do they make money, and why are advertisers attracted to it?

Accepted Answer

E-sports involve professional online gam

Question 2

Zinio is an example of which of the following?

Accepted Answer

A) interactive book developer 
B) magazine aggregator 
C) e-reader platform 
D) vanity press 
A) interactive book developer 
B) magazine aggregator 
C) e-reader platform 
D) vanity press

Question 3

Which of the following statements about online magazine publishing is not true?

Accepted Answer

A) The total magazine audience size decreased in 2016, due entirely to the growth of digital magazines. 
B) More than 35% of tablet computer owners read magazine content once a week. 
C) The percentage of adults who read digital edition magazines has more than quadrupled since 2011. 
D) A recent survey found that over 40% of those surveyed had read an average of 2.5 digital magazine issues in the past month. 
A) The total magazine audience size decreased in 2016, due entirely to the growth of digital magazines. 
B) More than 35% of tablet computer owners read magazine content once a week. 
C) The percentage of adults who read digital edition magazines has more than quadrupled since 2011. 
D) A recent survey found that over 40% of those surveyed had read an average of 2.5 digital magazine issues in the past month.

Question 4

The leading merchants of digital games includes Apple's App Store and:

Accepted Answer

A) Xbox. 
B) Twitch.tv. 
C) Amazon Digital. 
D) the Google Play store. 
A) Xbox. 
B) Twitch.tv. 
C) Amazon Digital. 
D) the Google Play store.

Question 5

All of the following are aspects of content convergence except:

Accepted Answer

A) language. 
B) design. 
C) production. 
D) distribution. 
A) language. 
B) design. 
C) production. 
D) distribution.

Question 6

Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:

Accepted Answer

A) 2%. 
B) 5%. 
C) 7%. 
D) 9%. 
A) 2%. 
B) 5%. 
C) 7%. 
D) 9%.

Question 7

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not an advantage that pure digital news sites have over print newspapers?

Accepted Answer

A) They have a lower cost structure. 
B) They can create new work flows and business processes that are more timely and efficient. 
C) They offer higher quality journalism. 
D) They can take advantage of newer technologies for producing the news. 
A) They have a lower cost structure. 
B) They can create new work flows and business processes that are more timely and efficient. 
C) They offer higher quality journalism. 
D) They can take advantage of newer technologies for producing the news.

Question 9

Vox is an example of the Digital First business model.

Accepted Answer

A) True 
 B)False

Question 10

________ is not one of the three business models employed by newspapers between 1995 and 2017.

Accepted Answer

A) The Print-centric model 
B) The Integrated Print/Web 
C) The Digital First model 
D) The Convergence model 
A) The Print-centric model 
B) The Integrated Print/Web 
C) The Digital First model 
D) The Convergence model

Question 11

Around what percentage of Amazon's top 100 selling e-books are now self-published?

Accepted Answer

A) 15% 
B) 25% 
C) 35% 
D) 45% 
A) 15% 
B) 25% 
C) 35% 
D) 45%

Question 12

Online readership of newspapers is growing by more than 10% a year.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is not part of an effort by Internet distributors to ensure the survival of legitimate news sites?

Accepted Answer

A) Google's AMP tool 
B) Amazon's Spark network 
C) Facebook Journalism Project 
D) the New Media Alliance 
A) Google's AMP tool 
B) Amazon's Spark network 
C) Facebook Journalism Project 
D) the New Media Alliance

Question 14

Which of the following statements about the newspaper industry is not true?

Accepted Answer

A) The desktop computer remains the most common way that that Americans access online newspapers. 
B) Online readership of newspapers is increasing. 
C) The emergence of search engines such as Google has had a major impact on the newspaper industry. 
D) Newspaper circulation revenues have remained flat since 2000. 
A) The desktop computer remains the most common way that that Americans access online newspapers. 
B) Online readership of newspapers is increasing. 
C) The emergence of search engines such as Google has had a major impact on the newspaper industry. 
D) Newspaper circulation revenues have remained flat since 2000.

Question 15

Discuss the structure of the U.S. media content industry.

Accepted Answer

The U.S. media content industry prior to

Question 16

Which of the following is not a leading factor in changing the television industry?

Accepted Answer

A) increasing broadband penetration 
B) development of the mobile platform 
C) increased popularity of binge watching compared to watching linear TV 
D) inability to attract customers to traditional products 
A) increasing broadband penetration 
B) development of the mobile platform 
C) increased popularity of binge watching compared to watching linear TV 
D) inability to attract customers to traditional products

Question 17

Who was the first major fiction writer to create an e-book-only volume of a new work?

Accepted Answer

A) Hugh Howey 
B) Stephen King 
C) Dan Brown 
D) Amanda Hocking 
A) Hugh Howey 
B) Stephen King 
C) Dan Brown 
D) Amanda Hocking

Question 18

Smartphones are an example of technological convergence.

Accepted Answer

A) True 
 B)False

Question 19

________ is the largest downloading service of movies a la carte (electronic sell-through (EST)).

Accepted Answer

A) Netflix 
B) Hulu 
C) iTunes 
D) Google Play 
A) Netflix 
B) Hulu 
C) iTunes 
D) Google Play

Question 20

Which of the following statements about Millennials is not true?

Accepted Answer

A) Millennials are more likely to have read a book in the past 12 months than older adults. 
B) Only about 33% of Millennials read news stories every day. 
C) Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults. 
D) Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon. 
A) Millennials are more likely to have read a book in the past 12 months than older adults. 
B) Only about 33% of Millennials read news stories every day. 
C) Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults. 
D) Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon.

What are e-sports, how do they make money, and why are advertisers attracted to it?

Zinio is an example of which of the following?

Which of the following statements about online magazine publishing is not true?

The leading merchants of digital games includes Apple's App Store and:

All of the following are aspects of content convergence except:

Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline.

Which of the following is not an advantage that pure digital news sites have over print newspapers?

Vox is an example of the Digital First business model.

________ is not one of the three business models employed by newspapers between 1995 and 2017.

Around what percentage of Amazon's top 100 selling e-books are now self-published?

Online readership of newspapers is growing by more than 10% a year.

Which of the following is not part of an effort by Internet distributors to ensure the survival of legitimate news sites?

Which of the following statements about the newspaper industry is not true?

Discuss the structure of the U.S. media content industry.

Which of the following is not a leading factor in changing the television industry?

Who was the first major fiction writer to create an e-book-only volume of a new work?

Smartphones are an example of technological convergence.

________ is the largest downloading service of movies a la carte (electronic sell-through (EST)).

Which of the following statements about Millennials is not true?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

What are e-sports, how do they make money, and why are advertisers attracted to it?

Zinio is an example of which of the following?

Which of the following statements about online magazine publishing is not true?

The leading merchants of digital games includes Apple's App Store and:

All of the following are aspects of content convergence except:

Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline.

Which of the following is not an advantage that pure digital news sites have over print newspapers?

Vox is an example of the Digital First business model.

________ is not one of the three business models employed by newspapers between 1995 and 2017.

Around what percentage of Amazon's top 100 selling e-books are now self-published?

Online readership of newspapers is growing by more than 10% a year.

Which of the following is not part of an effort by Internet distributors to ensure the survival of legitimate news sites?

Which of the following statements about the newspaper industry is not true?

Discuss the structure of the U.S. media content industry.

Which of the following is not a leading factor in changing the television industry?

Who was the first major fiction writer to create an e-book-only volume of a new work?

Smartphones are an example of technological convergence.

________ is the largest downloading service of movies a la carte (electronic sell-through (EST)).

Which of the following statements about Millennials is not true?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters