Question 1

What is another name for pro forma earnings?

Accepted Answer

A) net margin 
B) operating income 
C) earnings before income taxes, depreciation, and amortization (EBITD
A)  
D) generally accepted accounting principles (GAAP) earnings 
A) net margin 
B) operating income 
C) earnings before income taxes, depreciation, and amortization (EBITD
A)  
D) generally accepted accounting principles (GAAP) earnings

Question 2

Online retail constitutes about 20% of the total retail market today.

Accepted Answer

A) True 
 B)False

Question 3

Explain why online career services are so well suited to the Web.

Accepted Answer

Next to travel services, job-hunting ser

Question 4

Which of the following is not a key industry strategic factor?

Accepted Answer

A) synergies 
B) barriers to entry 
C) industry value chain 
D) existence of substitute products 
A) synergies 
B) barriers to entry 
C) industry value chain 
D) existence of substitute products

Question 5

Describe the vision of online retailing during the early days of e-commerce. Did these predictions and assumptions turn out to be true?

Accepted Answer

In the early days of e-commerce, entrepr

Question 6

Discuss Amazon's future prospects. Do you think Amazon will ever be consistently profitable?

Accepted Answer

In 2016, Amazon finally began to show in

Question 7

Big data plays an important role in predictive marketing.

Accepted Answer

A) True 
 B)False

Question 8

Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.

Accepted Answer

A) True 
 B)False

Question 9

Describe the state of the online retail sector today.

Accepted Answer

Although the online retail sector is one

Question 10

Which of the following is not an example of a virtual merchant?

Accepted Answer

A) Overstock 
B) Wayfair 
C) Rue La La 
D) Dell 
A) Overstock 
B) Wayfair 
C) Rue La La 
D) Dell

Question 11

Discuss the issue of consolidation in the online travel services industry.

Accepted Answer

The online travel services industry has

Question 12

In 2017, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?

Accepted Answer

A) 38% 
B) 58% 
C) 78% 
D) 98% 
A) 38% 
B) 58% 
C) 78% 
D) 98%

Question 13

All of the following statements about Amazon are true except:

Accepted Answer

A) in 2016, Amazon purchased Jet.com, one of its discount competitors. 
B) Amazon Web Services is now a major part of Amazon's business. 
C) eBay can be considered a competitor of Amazon's. 
D) the rising cost of shipping represents one of the biggest threats to Amazon's long-term profitability. 
A) in 2016, Amazon purchased Jet.com, one of its discount competitors. 
B) Amazon Web Services is now a major part of Amazon's business. 
C) eBay can be considered a competitor of Amazon's. 
D) the rising cost of shipping represents one of the biggest threats to Amazon's long-term profitability.

Question 14

All of the following statements about the MOTO sector are true except:

Accepted Answer

A) compared to general merchandisers, the transition to e-commerce has been easier for MOTO firms. 
B) the MOTO sector is also referred to as the specialty store sector. 
C) MOTO was the last technological revolution that preceded e-commerce. 
D) distribution of catalogs is one of MOTO retailers' biggest expenses. 
A) compared to general merchandisers, the transition to e-commerce has been easier for MOTO firms. 
B) the MOTO sector is also referred to as the specialty store sector. 
C) MOTO was the last technological revolution that preceded e-commerce. 
D) distribution of catalogs is one of MOTO retailers' biggest expenses.

Question 15

Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?

Accepted Answer

A) disintermediation 
B) localization 
C) channel conflict 
D) hypermediation 
A) disintermediation 
B) localization 
C) channel conflict 
D) hypermediation

Question 16

Which of the following has the highest share of online retail sales?

Accepted Answer

A) omni-channel merchants 
B) virtual merchants 
C) catalog merchants 
D) manufacturer-direct 
A) omni-channel merchants 
B) virtual merchants 
C) catalog merchants 
D) manufacturer-direct

Question 17

Gross margin is defined as gross profit:

Accepted Answer

A) minus total operating expenses. 
B) divided by net sales revenues. 
C) divided by cost of sales. 
D) minus net income. 
A) minus total operating expenses. 
B) divided by net sales revenues. 
C) divided by cost of sales. 
D) minus net income.

Question 18

The MOTO sector of the retail industry is most similar to the ________ sector.

Accepted Answer

A) specialty stores 
B) general merchandise 
C) online retail sales 
D) consumer durables 
A) specialty stores 
B) general merchandise 
C) online retail sales 
D) consumer durables

Question 19

Omni-channel merchants are also referred to as:

Accepted Answer

A) virtual merchants. 
B) bricks-and-clicks companies. 
C) catalog merchants. 
D) manufacturer-direct firms. 
A) virtual merchants. 
B) bricks-and-clicks companies. 
C) catalog merchants. 
D) manufacturer-direct firms.

Question 20

Which of the following measures the percentage of sales revenue a firm can retain after all expenses are deducted from gross revenues?

Accepted Answer

A) gross profit 
B) net margin 
C) operating margin 
D) working capital 
A) gross profit 
B) net margin 
C) operating margin 
D) working capital

What is another name for pro forma earnings?

Online retail constitutes about 20% of the total retail market today.

Explain why online career services are so well suited to the Web.

Which of the following is not a key industry strategic factor?

Describe the vision of online retailing during the early days of e-commerce. Did these predictions and assumptions turn out to be true?

Discuss Amazon's future prospects. Do you think Amazon will ever be consistently profitable?

Big data plays an important role in predictive marketing.

Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.

Describe the state of the online retail sector today.

Which of the following is not an example of a virtual merchant?

Discuss the issue of consolidation in the online travel services industry.

In 2017, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?

All of the following statements about Amazon are true except:

All of the following statements about the MOTO sector are true except:

Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?

Which of the following has the highest share of online retail sales?

Gross margin is defined as gross profit:

The MOTO sector of the retail industry is most similar to the ________ sector.

Omni-channel merchants are also referred to as:

Which of the following measures the percentage of sales revenue a firm can retain after all expenses are deducted from gross revenues?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

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Exam 9: Online Retailing and Services

What is another name for pro forma earnings?

Online retail constitutes about 20% of the total retail market today.

Explain why online career services are so well suited to the Web.

Which of the following is not a key industry strategic factor?

Describe the vision of online retailing during the early days of e-commerce. Did these predictions and assumptions turn out to be true?

Discuss Amazon's future prospects. Do you think Amazon will ever be consistently profitable?

Big data plays an important role in predictive marketing.

Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.

Describe the state of the online retail sector today.

Which of the following is not an example of a virtual merchant?

Discuss the issue of consolidation in the online travel services industry.

In 2017, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?

All of the following statements about Amazon are true except:

All of the following statements about the MOTO sector are true except:

Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?

Which of the following has the highest share of online retail sales?

Gross margin is defined as gross profit:

The MOTO sector of the retail industry is most similar to the ________ sector.

Omni-channel merchants are also referred to as:

Which of the following measures the percentage of sales revenue a firm can retain after all expenses are deducted from gross revenues?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters