Question 1

By 2019, it is estimated that advertisers will be spending which of the following amounts on mobile marketing?

Accepted Answer

A) $82 million 
B) $820 million 
C) $8.2 billion 
D) $82 billion 
A) $82 million 
B) $820 million 
C) $8.2 billion 
D) $82 billion

Question 2

The number of people exposed to pins on Pinterest is a measure of which of the following?

Accepted Answer

A) engagement 
B) community 
C) brand strength 
D) fan acquisition 
A) engagement 
B) community 
C) brand strength 
D) fan acquisition

Question 3

Pinterest's users are predominantly women.

Accepted Answer

A) True 
 B)False

Question 4

Purchases made on tablet computers are the fastest growing and largest source of m-commerce revenues.

Accepted Answer

A) True 
 B)False

Question 5

What are the implications for marketers given that users spend half their total digital time using smartphone apps and that on average, users only use about 25 apps a month?

Accepted Answer

The implications for marketers are quite

Question 6

About how many hours a month do online social network users spend on average on all social networks combined?

Accepted Answer

A) 15 
B) 20 
C) 25 
D) 30 
A) 15 
B) 20 
C) 25 
D) 30

Question 7

Which of the following is the leading location-based mobile ad format?

Accepted Answer

A) search ads 
B) display ads 
C) native/social ads 
D) video ads 
A) search ads 
B) display ads 
C) native/social ads 
D) video ads

Question 8

Why is local mobile marketing so attractive to marketers?

Accepted Answer

Consumers who seek information about loc

Question 9

Which of the following are features of both Pinterest and Twitter?

Accepted Answer

A) tweets 
B) hashtags 
C) pins 
D) Image Hover widget 
A) tweets 
B) hashtags 
C) pins 
D) Image Hover widget

Question 10

What are the basic steps in creating a Pinterest marketing campaign?

Accepted Answer

The first step is to create a brand page

Question 11

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

Accepted Answer

A) social density 
B) engagement 
C) amplification 
D) dark social 
A) social density 
B) engagement 
C) amplification 
D) dark social

Question 12

Apple's iBeacon uses which of the following technologies?

Accepted Answer

A) BLE 
B) NFC 
C) E9-1-1 
D) QR codes 
A) BLE 
B) NFC 
C) E9-1-1 
D) QR codes

Question 13

Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?

Accepted Answer

A) Promoted Tweet 
B) Promoted Trend 
C) Promoted Account 
D) Lead Generation Card 
A) Promoted Tweet 
B) Promoted Trend 
C) Promoted Account 
D) Lead Generation Card

Question 14

Which of the following statements about BLE is not true?

Accepted Answer

A) Only Apple iPhones can use BLE. 
B) BLE uses less power than traditional Bluetooth or GPS. 
C) BLE has a two-way, push-pull communication capability. 
D) BLE is more accurate than targeting through Wi-Fi triangulation. 
A) Only Apple iPhones can use BLE. 
B) BLE uses less power than traditional Bluetooth or GPS. 
C) BLE has a two-way, push-pull communication capability. 
D) BLE is more accurate than targeting through Wi-Fi triangulation.

Question 15

Eddystone is an open-source standard for beacon technology.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

Accepted Answer

A) Amplify 
B) FBX 
C) DoubleClick 
D) PTAT 
A) Amplify 
B) FBX 
C) DoubleClick 
D) PTAT

Question 17

Which of the following is a history of your actions on Facebook?

Accepted Answer

A) News Feed 
B) Timeline 
C) Ticker 
D) Open Graph 
A) News Feed 
B) Timeline 
C) Ticker 
D) Open Graph

Question 18

Which of the following statements about Pinterest is not true?

Accepted Answer

A) Pinned photos and photo boards are available to all Pinterest users. 
B) Men are Pinterest's fastest growing demographic. 
C) Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. 
D) Pinterest is the only one of the major social networks that does not accept paid advertising. 
A) Pinned photos and photo boards are available to all Pinterest users. 
B) Men are Pinterest's fastest growing demographic. 
C) Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. 
D) Pinterest is the only one of the major social networks that does not accept paid advertising.

Question 19

Which of the following hardware technologies has Apple adopted for Apple Pay?

Accepted Answer

A) GPS 
B) NFC 
C) BLE 
D) QR codes 
A) GPS 
B) NFC 
C) BLE 
D) QR codes

Question 20

Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?

Accepted Answer

A) Facebook 
B) Twitter 
C) Pinterest 
D) Instagram 
A) Facebook 
B) Twitter 
C) Pinterest 
D) Instagram

By 2019, it is estimated that advertisers will be spending which of the following amounts on mobile marketing?

The number of people exposed to pins on Pinterest is a measure of which of the following?

Pinterest's users are predominantly women.

Purchases made on tablet computers are the fastest growing and largest source of m-commerce revenues.

What are the implications for marketers given that users spend half their total digital time using smartphone apps and that on average, users only use about 25 apps a month?

About how many hours a month do online social network users spend on average on all social networks combined?

Which of the following is the leading location-based mobile ad format?

Why is local mobile marketing so attractive to marketers?

Which of the following are features of both Pinterest and Twitter?

What are the basic steps in creating a Pinterest marketing campaign?

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

Apple's iBeacon uses which of the following technologies?

Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?

Which of the following statements about BLE is not true?

Eddystone is an open-source standard for beacon technology.

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

Which of the following is a history of your actions on Facebook?

Which of the following statements about Pinterest is not true?

Which of the following hardware technologies has Apple adopted for Apple Pay?

Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: Social Mobile and Local Marketing

By 2019, it is estimated that advertisers will be spending which of the following amounts on mobile marketing?

The number of people exposed to pins on Pinterest is a measure of which of the following?

Pinterest's users are predominantly women.

Purchases made on tablet computers are the fastest growing and largest source of m-commerce revenues.

What are the implications for marketers given that users spend half their total digital time using smartphone apps and that on average, users only use about 25 apps a month?

About how many hours a month do online social network users spend on average on all social networks combined?

Which of the following is the leading location-based mobile ad format?

Why is local mobile marketing so attractive to marketers?

Which of the following are features of both Pinterest and Twitter?

What are the basic steps in creating a Pinterest marketing campaign?

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

Apple's iBeacon uses which of the following technologies?

Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?

Which of the following statements about BLE is not true?

Eddystone is an open-source standard for beacon technology.

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

Which of the following is a history of your actions on Facebook?

Which of the following statements about Pinterest is not true?

Which of the following hardware technologies has Apple adopted for Apple Pay?

Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters