Question 1

By 2019, spending on social marketing will be almost triple the amount spent on mobile marketing.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following dominates the local mobile search market?

Accepted Answer

A) Twitter 
B) Apple 
C) Facebook 
D) Google 
A) Twitter 
B) Apple 
C) Facebook 
D) Google

Question 3

Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?

Accepted Answer

A) social density 
B) dark social 
C) amplification 
D) engagement 
A) social density 
B) dark social 
C) amplification 
D) engagement

Question 4

All of the following marketing tools on Facebook require payment except:

Accepted Answer

A) Brand Pages. 
B) Right-Hand Sidebar Ads. 
C) News Feed Page Post Ads. 
D) Mobile Ads. 
A) Brand Pages. 
B) Right-Hand Sidebar Ads. 
C) News Feed Page Post Ads. 
D) Mobile Ads.

Question 5

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?

Accepted Answer

A) local marketing 
B) location-based mobile marketing 
C) mobile marketing 
D) social marketing on Facebook 
A) local marketing 
B) location-based mobile marketing 
C) mobile marketing 
D) social marketing on Facebook

Question 6

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Accepted Answer

A) social density 
B) engagement 
C) amplification 
D) dark social 
A) social density 
B) engagement 
C) amplification 
D) dark social

Question 7

How much time a month does the average person spend using the Facebook app on mobile devices?

Accepted Answer

A) about 3 hours 
B) about 10 hours 
C) about 13 hours 
D) about 23 hours 
A) about 3 hours 
B) about 10 hours 
C) about 13 hours 
D) about 23 hours

Question 8

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Accepted Answer

A) E9-1-1 
B) Street View cars 
C) iBeacons 
D) BLE 
A) E9-1-1 
B) Street View cars 
C) iBeacons 
D) BLE

Question 9

Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?

Accepted Answer

A) Disney's Playdom 
B) W3 Innovation 
C) Snapchat 
D) Yelp 
A) Disney's Playdom 
B) W3 Innovation 
C) Snapchat 
D) Yelp

Question 10

Which of the following is another term for amplification?

Accepted Answer

A) impressions 
B) reach 
C) conversation rate 
D) conversion ratio 
A) impressions 
B) reach 
C) conversation rate 
D) conversion ratio

Question 11

By 2021, spending on mobile marketing is expected to account for almost ________ of all online marketing and almost ________ times as much spent on desktop advertising.

Accepted Answer

A) 65%; three 
B) 70%; three 
C) 75%; four 
D) 80%; four 
A) 65%; three 
B) 70%; three 
C) 75%; four 
D) 80%; four

Question 12

Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?

Accepted Answer

A) Enhanced Profile Pages 
B) Amplify 
C) Lead Generation Cards 
D) Promoted Accounts 
A) Enhanced Profile Pages 
B) Amplify 
C) Lead Generation Cards 
D) Promoted Accounts

Question 13

Which of the following accounts for the most time people spend using a mobile device?

Accepted Answer

A) watching video 
B) social networks 
C) listening to music 
D) reading news and magazines 
A) watching video 
B) social networks 
C) listening to music 
D) reading news and magazines

Question 14

By 2018, mobile marketing is expected to account for almost 75% of all digital ad spending.

Accepted Answer

A) True 
 B)False

Question 15

Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.

Accepted Answer

A) True 
 B)False

Question 16

Ads that appear in a Facebook user's News Feed are called:

Accepted Answer

A) Marketplace Ads. 
B) Promoted Ads. 
C) Page Post Ads. 
D) Brand Ads. 
A) Marketplace Ads. 
B) Promoted Ads. 
C) Page Post Ads. 
D) Brand Ads.

Question 17

Which of the following is the second-most popular mobile marketing format?

Accepted Answer

A) search engine advertising 
B) display advertising 
C) video advertising 
D) mobile messaging 
A) search engine advertising 
B) display advertising 
C) video advertising 
D) mobile messaging

Question 18

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?

Accepted Answer

A) Whatsapp 
B) Like button 
C) Messenger 
D) Open Graph 
A) Whatsapp 
B) Like button 
C) Messenger 
D) Open Graph

Question 19

Instagram is owned by Facebook

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is not true about mobile marketing?

Accepted Answer

A) Mobile marketing is the fastest growing form of online marketing. 
B) In 2017, spending on mobile marketing will comprise over 70% of the amount spent on all types of online marketing. 
C) A substantial part of mobile marketing should be counted as social marketing. 
D) People use most of their mobile minutes while they are on the go. 
A) Mobile marketing is the fastest growing form of online marketing. 
B) In 2017, spending on mobile marketing will comprise over 70% of the amount spent on all types of online marketing. 
C) A substantial part of mobile marketing should be counted as social marketing. 
D) People use most of their mobile minutes while they are on the go.

By 2019, spending on social marketing will be almost triple the amount spent on mobile marketing.

Which of the following dominates the local mobile search market?

Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?

All of the following marketing tools on Facebook require payment except:

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

How much time a month does the average person spend using the Facebook app on mobile devices?

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?

Which of the following is another term for amplification?

By 2021, spending on mobile marketing is expected to account for almost of all online marketing and almost times as much spent on desktop advertising.

Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?

Which of the following accounts for the most time people spend using a mobile device?

By 2018, mobile marketing is expected to account for almost 75% of all digital ad spending.

Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.

Ads that appear in a Facebook user's News Feed are called:

Which of the following is the second-most popular mobile marketing format?

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?

Instagram is owned by Facebook

Which of the following is not true about mobile marketing?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: Social Mobile and Local Marketing

By 2019, spending on social marketing will be almost triple the amount spent on mobile marketing.

Which of the following dominates the local mobile search market?

Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?

All of the following marketing tools on Facebook require payment except:

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

How much time a month does the average person spend using the Facebook app on mobile devices?

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?

Which of the following is another term for amplification?

By 2021, spending on mobile marketing is expected to account for almost ________ of all online marketing and almost ________ times as much spent on desktop advertising.

Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?

Which of the following accounts for the most time people spend using a mobile device?

By 2018, mobile marketing is expected to account for almost 75% of all digital ad spending.

Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.

Ads that appear in a Facebook user's News Feed are called:

Which of the following is the second-most popular mobile marketing format?

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?

Instagram is owned by Facebook

Which of the following is not true about mobile marketing?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

By 2021, spending on mobile marketing is expected to account for almost of all online marketing and almost times as much spent on desktop advertising.