Question 1

A hyperbole message strategy is a conative form of message strategy.

Accepted Answer

A) True 
 B)False

Question 2

What are the various types of appeals that can be used in advertising and what is the primary benefit of each type?

Accepted Answer

∙Fear - Increases a viewer's interest in

Question 3

The typical format for an animation ad is encounter, problem, interaction, and then solution.

Accepted Answer

A) True 
 B)False

Question 4

Cognitive message strategies are designed to invoke feelings and emotions and match them to a good, service, or company.

Accepted Answer

A) True 
 B)False

Question 5

Cognitive message strategies are a common approach to developing a strong brand name.

Accepted Answer

A) True 
 B)False

Question 6

Which message strategy is linked with reasoning and thinking processes?

Accepted Answer

A) Cognitive 
B) Conative 
C) Affective 
D) Resonance 
A) Cognitive 
B) Conative 
C) Affective 
D) Resonance

Question 7

Name the characteristics of effective spokespersons.

Accepted Answer

They are attractiven

Question 8

Pillsbury's cartoon character, the dough boy, is an example of which type of executional framework?

Accepted Answer

A) Animation 
B) Dramatization 
C) Testimonial 
D) Fantasy 
A) Animation 
B) Dramatization 
C) Testimonial 
D) Fantasy

Question 9

Conative message strategies utilize the attitude formation sequence of conative → cognitive → affective.

Accepted Answer

A) True 
 B)False

Question 10

While the slice-of-life execution is ideal for television, it also can be used in print advertisements.

Accepted Answer

A) True 
 B)False

Question 11

Although using sex in advertising no longer sells the way it used to and no longer has the shock value it had in the past, advertising in the United States and other countries contains more visual sexual themes than ever before.

Accepted Answer

A) True 
 B)False

Question 12

A decorative model is a person who adorns a product as a sexual or attractive stimulus, but has nothing to do with the product.

Accepted Answer

A) True 
 B)False

Question 13

In terms of attitude formation, the sequence being used with a cognitive message strategy is:

Accepted Answer

A) affective → conative → cognitive. 
B) conative → cognitive → affective. 
C) cognitive → conative → affective. 
D) cognitive → affective → conative. 
A) affective → conative → cognitive. 
B) conative → cognitive → affective. 
C) cognitive → conative → affective. 
D) cognitive → affective → conative.

Question 14

The component of a slice-of-life execution that follows the encounter is the:

Accepted Answer

A) interaction. 
B) problem. 
C) information presentation. 
D) solution. 
A) interaction. 
B) problem. 
C) information presentation. 
D) solution.

Question 15

The cognitive impressions made on viewers of a sexually-oriented ad depend on whether viewers feel the advertisement is pleasant or offensive.

Accepted Answer

A) True 
 B)False

Question 16

When using the hierarchy of effects model to develop liking for a product or brand, the best creative message strategy to use would be:

Accepted Answer

A) affective. 
B) cognitive. 
C) conative. 
D) corporate. 
A) affective. 
B) cognitive. 
C) conative. 
D) corporate.

Question 17

One reason companies are using more typical persons as endorsers is the overuse of celebrities in ads.

Accepted Answer

A) True 
 B)False

Question 18

Using music to build emotions surrounding a product is tied to which type of message strategy?

Accepted Answer

A) Cognitive 
B) Affective 
C) Brand 
D) Conative 
A) Cognitive 
B) Affective 
C) Brand 
D) Conative

Question 19

When determining the level of sex appeal to use in an advertisement, it is important to consider society's view and level of acceptance at the time the ad is to run.

Accepted Answer

A) True 
 B)False

Question 20

Attempting to place a sexual cue in an ad to affect a viewer's subconscious mind is:

Accepted Answer

A) seductive advertising. 
B) subliminal advertising. 
C) partial instead of full nudity. 
D) sexual suggestiveness. 
A) seductive advertising. 
B) subliminal advertising. 
C) partial instead of full nudity. 
D) sexual suggestiveness.

A hyperbole message strategy is a conative form of message strategy.

What are the various types of appeals that can be used in advertising and what is the primary benefit of each type?

The typical format for an animation ad is encounter, problem, interaction, and then solution.

Cognitive message strategies are designed to invoke feelings and emotions and match them to a good, service, or company.

Cognitive message strategies are a common approach to developing a strong brand name.

Which message strategy is linked with reasoning and thinking processes?

Name the characteristics of effective spokespersons.

Pillsbury's cartoon character, the dough boy, is an example of which type of executional framework?

Conative message strategies utilize the attitude formation sequence of conative → cognitive → affective.

While the slice-of-life execution is ideal for television, it also can be used in print advertisements.

Although using sex in advertising no longer sells the way it used to and no longer has the shock value it had in the past, advertising in the United States and other countries contains more visual sexual themes than ever before.

A decorative model is a person who adorns a product as a sexual or attractive stimulus, but has nothing to do with the product.

In terms of attitude formation, the sequence being used with a cognitive message strategy is:

The component of a slice-of-life execution that follows the encounter is the:

The cognitive impressions made on viewers of a sexually-oriented ad depend on whether viewers feel the advertisement is pleasant or offensive.

When using the hierarchy of effects model to develop liking for a product or brand, the best creative message strategy to use would be:

One reason companies are using more typical persons as endorsers is the overuse of celebrities in ads.

Using music to build emotions surrounding a product is tied to which type of message strategy?

When determining the level of sex appeal to use in an advertisement, it is important to consider society's view and level of acceptance at the time the ad is to run.

Attempting to place a sexual cue in an ad to affect a viewer's subconscious mind is:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 6: Advertising Design

A hyperbole message strategy is a conative form of message strategy.

What are the various types of appeals that can be used in advertising and what is the primary benefit of each type?

The typical format for an animation ad is encounter, problem, interaction, and then solution.

Cognitive message strategies are designed to invoke feelings and emotions and match them to a good, service, or company.

Cognitive message strategies are a common approach to developing a strong brand name.

Which message strategy is linked with reasoning and thinking processes?

Name the characteristics of effective spokespersons.

Pillsbury's cartoon character, the dough boy, is an example of which type of executional framework?

Conative message strategies utilize the attitude formation sequence of conative → cognitive → affective.

While the slice-of-life execution is ideal for television, it also can be used in print advertisements.

Although using sex in advertising no longer sells the way it used to and no longer has the shock value it had in the past, advertising in the United States and other countries contains more visual sexual themes than ever before.

A decorative model is a person who adorns a product as a sexual or attractive stimulus, but has nothing to do with the product.

In terms of attitude formation, the sequence being used with a cognitive message strategy is:

The component of a slice-of-life execution that follows the encounter is the:

The cognitive impressions made on viewers of a sexually-oriented ad depend on whether viewers feel the advertisement is pleasant or offensive.

When using the hierarchy of effects model to develop liking for a product or brand, the best creative message strategy to use would be:

One reason companies are using more typical persons as endorsers is the overuse of celebrities in ads.

Using music to build emotions surrounding a product is tied to which type of message strategy?

When determining the level of sex appeal to use in an advertisement, it is important to consider society's view and level of acceptance at the time the ad is to run.

Attempting to place a sexual cue in an ad to affect a viewer's subconscious mind is:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters