Question 1

Changing the product's quality is a distinct alternative in the maturity stage of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 2

In the awareness stage of the product adoption process, the buyer seeks information about the product.

Accepted Answer

A) True 
 B)False

Question 3

Product mix refers to a related group of products in the product line.

Accepted Answer

A) True 
 B)False

Question 4

Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of

Accepted Answer

A) poor timing. 
B) the failure to match product offerings to customer needs. 
C) technical problems. 
D) overestimation of market size. 
E) ineffective branding. 
A) poor timing. 
B) the failure to match product offerings to customer needs. 
C) technical problems. 
D) overestimation of market size. 
E) ineffective branding.

Question 5

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.

Accepted Answer

A) decline 
B) evaluation 
C) growth 
D) introduction 
E) maturity 
A) decline 
B) evaluation 
C) growth 
D) introduction 
E) maturity

Question 6

As Beth and Rob search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ____ product.

Accepted Answer

A) branded 
B) non-durable 
C) unique 
D) shopping 
E) specialty 
A) branded 
B) non-durable 
C) unique 
D) shopping 
E) specialty

Question 7

Discuss the dimensions of a product mix.

Accepted Answer

The answer of Discuss the dimensions of a product mix....

Question 8

Dish Network cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product. These actions indicate that its product is in the ____ stage of its life cycle.

Accepted Answer

A) introduction 
B) growth 
C) maturity 
D) early 
E) decline 
A) introduction 
B) growth 
C) maturity 
D) early 
E) decline

Question 9

Achieving greater penetration of the market is typically a business goal during the ____ stage of the product life cycle.

Accepted Answer

A) maturity 
B) growth 
C) introduction 
D) market testing 
E) decline 
A) maturity 
B) growth 
C) introduction 
D) market testing 
E) decline

Question 10

Being a product pioneer guarantees a product's success.

Accepted Answer

A) True 
 B)False

Question 11

When are marketers least likely to change a product's design, style, or other attributes?

Accepted Answer

A) Introduction 
B) Maturity 
C) Decline 
D) Growth 
E) Removal 
A) Introduction 
B) Maturity 
C) Decline 
D) Growth 
E) Removal

Question 12

To make intangible products more tangible or real to the consumer, marketers often

Accepted Answer

A) use low prices on intangible goods. 
B) use symbols or cues to help symbolize product benefits. 
C) use external reference prices. 
D) use multiple channels of distribution. 
E) offer more support services with such products. 
A) use low prices on intangible goods. 
B) use symbols or cues to help symbolize product benefits. 
C) use external reference prices. 
D) use multiple channels of distribution. 
E) offer more support services with such products.

Question 13

When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ____ stage of the product adoption process.

Accepted Answer

A) awareness 
B) interest 
C) evaluation 
D) trial 
E) adoption 
A) awareness 
B) interest 
C) evaluation 
D) trial 
E) adoption

Question 14

Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?

Accepted Answer

A) McDonald's arches 
B) Mercedes Benz emblem 
C) Nike swoosh 
D) Traveler's Insurance umbrella 
E) Arrows on Wrigley gum packages 
A) McDonald's arches 
B) Mercedes Benz emblem 
C) Nike swoosh 
D) Traveler's Insurance umbrella 
E) Arrows on Wrigley gum packages

Question 15

When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?

Accepted Answer

A) Interest 
B) Awareness 
C) Evaluation 
D) Trial 
E) Adoption 
A) Interest 
B) Awareness 
C) Evaluation 
D) Trial 
E) Adoption

Question 16

A business can justify keeping a product as long as it contributes to profits or enhances the effectiveness of a product mix.

Accepted Answer

A) True 
 B)False

Question 17

A product mix is the composite or total group of products that an organization makes available to customers.

Accepted Answer

A) True 
 B)False

Question 18

Laggards are the last to adopt a new product and usually distrust new products.

Accepted Answer

A) True 
 B)False

Question 19

When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the ____ stage of the product life cycle.

Accepted Answer

A) introduction 
B) growth 
C) stabilization 
D) maturity 
E) decline 
A) introduction 
B) growth 
C) stabilization 
D) maturity 
E) decline

Question 20

Explain the major stages of the product adoption process.

Accepted Answer

The answer of Explain the major stages of the product...

Exam 11: Product Concepts

Changing the product's quality is a distinct alternative in the maturity stage of the product life cycle.

In the awareness stage of the product adoption process, the buyer seeks information about the product.

Product mix refers to a related group of products in the product line.

Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.

As Beth and Rob search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ____ product.

Discuss the dimensions of a product mix.

Dish Network cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product. These actions indicate that its product is in the ____ stage of its life cycle.

Achieving greater penetration of the market is typically a business goal during the ____ stage of the product life cycle.

Being a product pioneer guarantees a product's success.

When are marketers least likely to change a product's design, style, or other attributes?

To make intangible products more tangible or real to the consumer, marketers often

When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ____ stage of the product adoption process.

Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?

When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?

A business can justify keeping a product as long as it contributes to profits or enhances the effectiveness of a product mix.

A product mix is the composite or total group of products that an organization makes available to customers.

Laggards are the last to adopt a new product and usually distrust new products.

When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the ____ stage of the product life cycle.

Explain the major stages of the product adoption process.

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters